Prasad Keni Email & Phone Number

New York, New York, Us

Mumbai, Maharashtra, In

• Managing Growth Marketing for 2 key products, Personal Loan and Business Loan.• Facilitating full-funnel marketing strategies to Acquire, Retain & Nurture through diverse digital channels like Paid Media (Google, Meta, etc.), SEO, Net Banking, Mobile Banking, Email, SMS and WhatsApp.• Managing life cycle of digital channels like communication, audience segmentation, monitoring, analysis by leveraging Adobe Marketing Suite (Analytics, AEM, Target, CDP), optimization and reporting.• Collaborating with the Data Science team to co-create data models for enhanced effectiveness.

London, Gb

• Build Digital Marketing strategy for top brands in India across various industry verticals to achieve their business goals• Collaborate with multiple departments/ agencies to pitch integrated marketing solutions to the clients• Identify new marketing avenues to achieve the client’s monthly goals• Drive efficiency in the campaigns by optimizing them regularly with a data-led approach• Present performance reviews on a regular basis (monthly/ quarterly)

London, Gb

Mumbai, Maharashtra, In

• Part of the core leadership team - responsible for the end to end online business growth via various marketing channels like the in-house app (OneInsure app), paid campaigns and organic activities• Role also entails, conceptualizing the product (OneInsure App, Website, Campaigns) and collaborate with various teams like tech, design, content etc. to co-execute the product.• Conceptualizing and implementing processes & brand building strategies for the brand – App promotion, SEM, SEO, ASO, Social Media, Content Marketing, Email Marketing, SMS Marketing, WhatsApp marketing etc.• Co-managing all the agencies associated with digital performance marketing• Started as a lone member in the Digital team. Have gradually built a 6 member team to handle various verticals• Training and managing a team to help them achieve goals and move to the next level

Mumbai, Maharashtra, In

Mumbai, Maharashtra, In

London, Gb

• Pivotal role in end-to-end client and agency interaction. Coordinating with client and internal team to achieve the business objective• Anticipating and articulating clients brief, explore the untapped communication opportunity• Consulting clients on various digital platforms• Responsible for Collections/Receivables• Providing timely and relevant insights to the clients. Also, abiding by the timelines/deadlines for the campaign delivery. • Annual campaign planning and brand strategy for Clients• Improving Clients and Agency business• Handled Standard Chartered Bank account across various countries for iProspect• Performance review presentation to the global CMO and teams across various counties for Standard Chartered• Collaborated with various Dentsu Aegis group agencies like Carat, Vizeum for the Standard Chartered India pitch for 360-degree marketing business (Traditional & Digital) - We won the India Account

London, Gb

• End to end campaign management (strategizing, set-up to final reporting/analysis). This includes acquisition based and branding based campaigns• Create media plans incorporating a variety of paid mediums based on the brief obtained by the clients and their objectives• Cross-Sell different services offered by our company like Affiliate Marketing, Display, Email Marketing and others to help grow the client’s business • Liaising with clients on a regular basis to understand their requirements and deliver the results based on their objectives• Stay updated on the industry best practices, trends and new technologies with regards to SEM, SEO, mobile & social.• Training new team members on SEM and other platforms • Assisting the sales team by providing a systematic plan involving Projections, competitive research, sample structure outline, etc

London, Gb

• Building Google Adwords (SEM) and various other paid media campaigns• Present recommendations and key findings based on thorough data analysis and historical trends• Provide analysis and performance report for ad copies, landing pages, keywords etc.• Forecast traffic and sales results based on keywords and associated budgets• Assist in the planning and management of paid campaigns• Provide weekly, monthly, and quarterly analysis of paid campaigns based on traffic and conversions

Mumbai, Mh, In

• Integral part of the digital team of Domain Parking division• Optimised domain names for online marketing using google feeds• Enhanced customers' portfolio performance to maximise ROI• Supervised team training• Delegating work among peers for timely delivery

Mumbai, Maharashtra, In

• Member of the open-ended coding team which made qualitative research data available in the quantitative form for easy analysis and visualization.• Used Ascribe tool to code customer responses• Ensuring high-quality output• Meticulous quality check of coded responses

Copenhagen, Dk

• Consolidating the trading tariff details of all the branches of Maersk Logistics (Now known as Damco) in the South Asian region.• Collating the data and maintaining an up to date database for the same.• Organize & deliver reports to help higher management take timely decisions.

Bachelor Of Management Studies, Management

Pgp In Digital Marketing, Marketing Communication