Prasad Keni's Location
Pittsburgh, Pennsylvania, United States, United States
Prasad Keni's Contact Details
Prasad Keni work email
- Valid
- Valid
Prasad Keni personal email
n/a
About Prasad Keni
Digital marketing specialist with 10 years of experience of crafting and executing impactful digital marketing strategies for global brands with focus on user acquisition, retention, revenue growth & brand love.Proficient in Paid Media (Google, Meta, X former Twitter, LinkedIn, Bing, Taboola), SEO (Search Engine Optimization) / CRO (Conversion Rate Optimization), Data Analytics, Marketing Automation and Influencer Marketing.
Prasad Keni Work Experience Details
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Growth StrategistNogood Jan 2024 - PresentNew York, New York, Us -
Senior Manager - Digital MarketingHdfc Bank Mar 2022 - Jan 2024Mumbai, Maharashtra, In• Managing Growth Marketing for 2 key products, Personal Loan and Business Loan.• Facilitating full-funnel marketing strategies to Acquire, Retain & Nurture through diverse digital channels like Paid Media (Google, Meta, etc.), SEO, Net Banking, Mobile Banking, Email, SMS and WhatsApp.• Managing life cycle of digital channels like communication, audience segmentation, monitoring, analysis by leveraging Adobe Marketing Suite (Analytics, AEM, Target, CDP), optimization and reporting.• Collaborating with the Data Science team to co-create data models for enhanced effectiveness. -
Director - Paid MediaIprospect Jul 2021 - Feb 2022London, Gb• Build Digital Marketing strategy for top brands in India across various industry verticals to achieve their business goals• Collaborate with multiple departments/ agencies to pitch integrated marketing solutions to the clients• Identify new marketing avenues to achieve the client’s monthly goals• Drive efficiency in the campaigns by optimizing them regularly with a data-led approach• Present performance reviews on a regular basis (monthly/ quarterly) -
Associate Director - Paid MediaIprospect Jun 2019 - Jul 2021London, Gb
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Assistant Vice President Digital MarketingOneinsure May 2018 - Jun 2019Mumbai, Maharashtra, In• Part of the core leadership team - responsible for the end to end online business growth via various marketing channels like the in-house app (OneInsure app), paid campaigns and organic activities• Role also entails, conceptualizing the product (OneInsure App, Website, Campaigns) and collaborate with various teams like tech, design, content etc. to co-execute the product.• Conceptualizing and implementing processes & brand building strategies for the brand – App promotion, SEM, SEO, ASO, Social Media, Content Marketing, Email Marketing, SMS Marketing, WhatsApp marketing etc.• Co-managing all the agencies associated with digital performance marketing• Started as a lone member in the Digital team. Have gradually built a 6 member team to handle various verticals• Training and managing a team to help them achieve goals and move to the next level -
Chief Manager - Digital MarketingOneinsure Nov 2017 - Apr 2018Mumbai, Maharashtra, In
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Senior Manager - Digital MarketingOneinsure Nov 2016 - Oct 2017Mumbai, Maharashtra, In
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Account ManagerIprospect Jan 2016 - Oct 2016London, Gb• Pivotal role in end-to-end client and agency interaction. Coordinating with client and internal team to achieve the business objective• Anticipating and articulating clients brief, explore the untapped communication opportunity• Consulting clients on various digital platforms• Responsible for Collections/Receivables• Providing timely and relevant insights to the clients. Also, abiding by the timelines/deadlines for the campaign delivery. • Annual campaign planning and brand strategy for Clients• Improving Clients and Agency business• Handled Standard Chartered Bank account across various countries for iProspect• Performance review presentation to the global CMO and teams across various counties for Standard Chartered• Collaborated with various Dentsu Aegis group agencies like Carat, Vizeum for the Standard Chartered India pitch for 360-degree marketing business (Traditional & Digital) - We won the India Account
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Manager, Paid MediaIprospect Apr 2015 - Dec 2015London, Gb• End to end campaign management (strategizing, set-up to final reporting/analysis). This includes acquisition based and branding based campaigns• Create media plans incorporating a variety of paid mediums based on the brief obtained by the clients and their objectives• Cross-Sell different services offered by our company like Affiliate Marketing, Display, Email Marketing and others to help grow the client’s business • Liaising with clients on a regular basis to understand their requirements and deliver the results based on their objectives• Stay updated on the industry best practices, trends and new technologies with regards to SEM, SEO, mobile & social.• Training new team members on SEM and other platforms • Assisting the sales team by providing a systematic plan involving Projections, competitive research, sample structure outline, etc
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Senior Executive, Paid MediaIprospect Mar 2014 - Mar 2015London, Gb• Building Google Adwords (SEM) and various other paid media campaigns• Present recommendations and key findings based on thorough data analysis and historical trends• Provide analysis and performance report for ad copies, landing pages, keywords etc.• Forecast traffic and sales results based on keywords and associated budgets• Assist in the planning and management of paid campaigns• Provide weekly, monthly, and quarterly analysis of paid campaigns based on traffic and conversions
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Research AnalystDirecti Mar 2012 - Apr 2013Mumbai, Mh, In• Integral part of the digital team of Domain Parking division• Optimised domain names for online marketing using google feeds• Enhanced customers' portfolio performance to maximise ROI• Supervised team training• Delegating work among peers for timely delivery -
Open Ended CoderUgam Solutions Aug 2011 - Dec 2011Mumbai, Maharashtra, In• Member of the open-ended coding team which made qualitative research data available in the quantitative form for easy analysis and visualization.• Used Ascribe tool to code customer responses• Ensuring high-quality output• Meticulous quality check of coded responses -
InternshipMaersk Logistics Now Damco Apr 2009 - Jun 2009Copenhagen, Dk• Consolidating the trading tariff details of all the branches of Maersk Logistics (Now known as Damco) in the South Asian region.• Collating the data and maintaining an up to date database for the same.• Organize & deliver reports to help higher management take timely decisions.
Prasad Keni Skills
Sem
Google Adwords
Team Management
Digital Marketing
Business Development
Marketing Communications
Online Advertising
Microsoft Excel
Microsoft Office
Business Strategy
Project Management
Social Media
Management
Google Analytics
Marketing
Marketing Strategy
Social Media Marketing
Online Marketing
Search Engine Marketing
Advertising
Digital Media
Digital Strategy
Prasad Keni Education Details
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University Of MumbaiManagement -
Northpoint Centre Of LearningMarketing Communication
Frequently Asked Questions about Prasad Keni
What company does Prasad Keni work for?
Prasad Keni works for Nogood
What is Prasad Keni's role at the current company?
Prasad Keni's current role is Growth Strategist @ NoGood | Ex - Dentsu.
What is Prasad Keni's email address?
Prasad Keni's email address is pr****@****o.co.in
What schools did Prasad Keni attend?
Prasad Keni attended University Of Mumbai, Northpoint Centre Of Learning.
What are some of Prasad Keni's interests?
Prasad Keni has interest in Children, Education.
What skills is Prasad Keni known for?
Prasad Keni has skills like Sem, Google Adwords, Team Management, Digital Marketing, Business Development, Marketing Communications, Online Advertising, Microsoft Excel, Microsoft Office, Business Strategy, Project Management, Social Media.
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