As the right-hand to the VP of Marketing, I execute on all pillars of marketing strategy from lead generation via paid advertising and organic content to lead conversion via sales enablement and growth marketing.Accomplishments include:- Spearheading marketing efforts during VP of Marketing's 6 month maternity leave to work directly with the CEO to launch new paid products and convert first customers.- Launched and promoted series of blogs for conversion and SEO, synthesizing complex cybersecurity and AI related topics with technical subject matter expertise. Website blog visitors increased 95% QoQ.- Rebranded the Fletch website, including new content, site structure, and product images. New website generated a 55% increase in engagement and 50% increase in conversions.- Overhauling paid performance strategy improving Facebook CPL 30%, Youtube CPC 77% and lead conversion 78% YoY.

Oversaw marketing efforts while VP of Marketing was on 6 month maternity leave.

Joined the Pomona Pitzer Sage-hens for two seasons as an assistant coach to their swim and dive collegiate program. Utilized first hand experience as a former D1 student-athlete, swimming expertise, and previous coaching experience to help foster a positive team culture and build an environment that cultivates fast swimming. Highlights include:- 2024 Coaching Staff of the Year- 2024 top 7 women’s finish at D3 NCAAs- 2024 top 15 men’s finish at D3 NCAAs- 2024 SCIACs Women’s Championship title- 2023 Top 9 women’s finish at D3 NCAAs- 2023 Top 17 men’s finish at D3 NCAAs

The 2nd marketing hire reporting directly to the CMO, I implemented the marketing processes from content to event to community that led to Dragonboat raising $12M led by Insight Partners with customers such as Miro, Chime, US Bank, and F5.Accomplishments include:- Building the Dragonboat Outcome-Driven Community to over 1,000+ members across channels- Building the Responsive Product Portfolio Management Community, including certification, Udemy course, and slack community- Rebranding the Dragonboat Newsletter- Revamping the Dragonboat blog to rank on the first page- The CPO Webinar Series with over 1000+ registrants- Culture initiatives that led to 800% company growth over a year and being awarded a top company to work for by Will Reed.

Transitioned into a full-time role as the Marketing and Operations Coordinator where I wore multiple hats. Marketing Role & Responsibilities:- Promoted and managed content on social media platforms.- Created and carried out a social media marketing strategy to engage our community. - Drove more traffic to the website and improved the ranking of an organization's content- Analyzed the website and implemented better SEO search strategies- Planned, created, and promoted valuable content to grow the community and drive interestOperations Roles & Responsibilities:- Managed business operations so that they met company goals and customer expectations- Supported day-to-day activities that enable business processes and functions to run smoothly- Created compliance between operations and company standards or legal requirements- Maintained procedural documentation for reference purposes

Remote internship with the purpose of supporting the market team with branding, product marketing, & lead gen initiatives.Responsibilities include content marketing, SEO marketing, social media, market research, analytics, event planning, email marketing, and marketing operations.

Product Maestro offers a product storytelling course to product professionals looking to improve their influence and leadership skills.At Product Maestro I primarily focus on content marketing and social media management. Accomplishments include:- Launching rebrand of external blog, website visitors increased 51%- Social media rebranding lead to 56% follower growth. Creative content included: Testimonial videos, product infographics, social media carousels, and more- Product Career Stall Webinar Series with 200 registrants

At Product Maestro I work with product storytelling expert and consultant Connie Kwan to create a marketing strategy. I am responsible for:- Creating and executing a social media strategy- Planning and executing digital content and marketing initiatives- Creating video content that engages leads and promotes our content

During my time as a writing intern at the Garnette Report:- Responsible for researching and writing informational, engaging news articles and stories- Published 36 articles with the Garnette Report.- Leveraged SEO Strategies to gain new readership and improve my strategic writing.

At one of the most prestigious, well-known Divisions 1 universities in the world, I devoted up to 25 hours a week to swimming & weightlifting whilst balancing an academic workload. The student-athlete experience taught me time management, leadership, efficiency, how to bounce back from failure & how best to work with others.

As a leadership development intern with RIppleMatch:- Selected from a pool of thousands of candidates to work closely with the leaders of RippleMatch’s Leadership Team. - Leverage various growth strategies & tools including social media, email marketing, presentations, & peer and faculty member networking to grow the user base & awareness on campus. - Strategically assess growth & performance metrics to improve, change &/or help design new growth strategies.

In my first work experience I joined Athlete Network for a wonderful 15-week writing internship where I had creative control of the content I put out weekly. Through this experience, I worked to reach an audience by writing about topics that were interesting, relatable, and relevant to a specified target demographic.

A summer camp aimed to transition kids into competitive swimming and most importantly instill a love of the sport. I utilized my decade of swimming industry knowledge and success to write effective sets and run practices that were fun and purposeful. I learned to handle DAKTRONICS equipment and best work together with parents and kids age 8-13 to improve their technique, stroke, and efficiency in the water.