Dũng Cao Email & Phone Number

Singapore

- Develop and implement lead generation strategies that align with clients' objectives and goals- Manage key client’s campaign, including paid social/digital advertising, and data acquisition- Design innovative and engaging thematic campaigns, such as Photo Contests, Baby Name Contests, Birth Story Contests and Baby Photo Contests to generate effective leads.- Ensure 100% leads are delivered to clients on time or ahead of the agreed-upon schedule, as stipulated in the contract with Supermom- Maximize lead generation in the Vietnamese market by implementing HubSpot CRM and designing a customized customer flow that nurtures prospects from initial contact to conversion => Increase qualified lead to 21%

Ho Chi Minh City, Vietnam

OneHousing - Digital & Growth Lead:Multi-channel marketing campaigns: Optimize lead cost through data-driven strategies, optimizing CPL and driving profitable growth across Facebook, Google, TikTok, ZaloLeveraged internal Martech platform: Leveraged internal Martech platform & Saleforce to deliver targeted messages, driving deeper user engagement using in-app message, banner, notification, email, SMS, ZaloOA. Increase conversion rate to 15%Transformed customer journey: Built a seamless O2O experience, boosting conversion rates at each touchpoint, from initial engagement to lead generation.Boost SEO Traffic: Implemented a strategy that increase 200% organic traffic in 3 months, attracting qualified leads organically.Collaborated and empowered: Work with our internal team to optimize website UI/UX, enhancing user experience and driving results.VinID/ Vinshop:Manage Paid Ads channels for VinID and VinshopMeticulous Planning: Collaborated with cross-functional teams (product, engineering, marketing) to define key metrics, events, and user flows.Work with the team to Integrate AppsFlyer's SDK seamlessly into our web app, ensuring accurate data captur, including deep linking, attribution model setup, and custom event tracking.Data-Driven Optimization: Used AppsFlyer's analyze user behavior, identify campaign strengths and weaknesses, and optimize ad spend allocation.Achievement:VinID rank 1 App in Lifestyle Category.VinID Campaign Donation Covid-19 with 13,000 user donate 1.5 Bil VNĐ.Build up Facebook Group for VinShop with 47,000+ active member.

Vietnam

- Lead marketing plans and executions (ads, product, partnership with brands and KOL, and viral content strategies) of mobile app/ game- Developed strategic initiatives for Yeah1's products: improving product's features and content acquisition strategy to gain new user and boost the performance of the product.

Vietnam

- Track and optimize the process of implementing Digital Marketing campaigns (including Google, Facebook, GDN, Zalo, Cốc Cốc and other optimized advertising channels).- Measure report performance of all digital marketing campaigns, assessing goals (ROI and KPIs).

Ho Chi Minh

Handle of Key Clients: Grab, Sony, FrieslandCampina ...- Come up with execution plan based on aligned strategic plan/brief.- Manage day-to-day client-agency communication.- Negotiating with clients and agency staff about the details of campaigns. Handling budgets, managing campaign costs and invoicing clients

Ho Chi Minh

-Find potential "Listeners" living in Europe and Asia for Xvolve app "BeHeard""BeHeard" connects you with friendly "Listeners" around the world that want to listen. Express yourself 1 on 1, freely and privately. Just 15min uplifting conversations to change your day