Kenji Haroutunian

Kenji Haroutunian Email and Phone Number

Founder, President @ Kenji Consults
Culver City, CA, US
Kenji Haroutunian's Location
Culver City, California, United States, United States
About Kenji Haroutunian

I'm an independent outdoor industry veteran whose mission is to improve authentic connection and participation for brands/retailers/communities, expanding the outdoor recreation experience to all people. I have earned a reputation as an effective and inspirational team leader, creative marketer and problem-solver, and change agent in both the outdoor rec and live events markets. My passions are serving organizations using experiential vehicles to engage stakeholders (internal and external) and bring benefit to entire industries and communities. In leading world-class shows and other market-centric, business-focused experiences, I've gained a rare perspective of what it takes to win in a complex, multi-vertical, competitive business ecosystem. Growing businesses today requires growing connection to your customer base while broadening relevance to more consumers. I help companies do just that with solutions that are immediately actionable and measurable using today's modern toolkit. Event design is an important part of the toolkit, bringing your brand to life in real-time for your audience of consumers, media and distributor network. This is my specialty and where I've honed my craft for the past 24 years, and like so many business sectors, it is a dynamic and evolving platform for sales and marketing solutions. Specialties: Business Event Experiences End User Convenings Sales and Marketing LeadershipOutdoor Recreation industry insightApplied Technology for EventsContent Marketing StrategiesSocial strategies for growing reachEvent Production/ManagementOnline ExperiencesBudget Development/ManagementStaff Development and ManagementTeam BuildingMulti-channel MarketingVirtual & Hybrid EventsAudience DevelopmentSponsorship developmentSpecialty Retail MarketingSpecialty Retail MerchandisingEvent DesignEducational Track development

Kenji Haroutunian's Current Company Details
Kenji Consults

Kenji Consults

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Founder, President
Culver City, CA, US
Employees:
5
Kenji Haroutunian Work Experience Details
  • Kenji Consults
    Founder, President
    Kenji Consults
    Culver City, Ca, Us
  • The Big Gear Show
    Show Director
    The Big Gear Show Jan 2020 - Present
    Greater Salt Lake City Area
    The Big Gear Show is a 'B2Both' platform to bring the latest equipment innovation to life for top specialty gear retailers, prosumers (such as brand ambassadors and pro athletes) and enthusiasts interested in high quality equipment options for outdoor adventure. Climbing, Camping, Trail sports and paddlesports join cycling and cross-category products from top brands interested in fueling more active outdoor trips nationwide.
  • Kenji Consults
    Founder, President
    Kenji Consults Nov 2014 - Present
    California
    Agency in service to brands, associations, retailers and NGO's looking for better connectivity to and in the active Outdoor Industry. Specializing in event strategy, startup and management, KC also works on implementing inclusion, equity and diversity initiatives within organizations to elevate their relevance, and the entire outdoor recreation economy.
  • Outdoor Media Summit
    Vice President Of Business Development
    Outdoor Media Summit Apr 2020 - Present
    Estes Park, Colorado, United States
    Outdoor Media Summit is a conference + experiential event for brands to meet and interact with 100+ top media makers in the greater outdoor recreation markets. The unique structure of OMS is an education platform focused on digital excellence and best practices combined with active outdoor activities in a beautiful wild earth setting. The event moves each year and part of our role is to help the event find the very best venues, engage top brands and media, and keep the event forward facing with Sustainability and Inclusivity as structural elements that keep OMS on the cutting edge of Outdoor.
  • California Outdoor Recreation Partners
    Director
    California Outdoor Recreation Partners Oct 2017 - Present
    Sacramento, California Area
    California Outdoor Recreation Partners (CORP) represent the active outdoor recreation industry voice to shape policy and direct investments in recreation assets and increasing access across the state. A coalition of businesses and key stakeholder groups, CORP will represent the growing outdoor recreation economic interests in the state, and advocates for a department of OREC Industry in the state house. Policy and Investments in Tourism, Economic Development and Parks & Recreation all have important impacts on America's largest outdoor recreation economy ($92B and 600k jobs in California), and CORP is the voice to push supportive investments and to challenge divestment and regressive policies in California's booming outdoor recreation economy.
  • Access Fund
    Immediate Past President, Board Of Directors
    Access Fund 2011 - Present
    Boulder, Co
    Organization governance and oversight of Executive Director and Committees of the BOD. Leading DEI efforts within the AF Board and in the climbing community.
  • Colorado Office Of Outdoor Recreation Industry (Advisory Group)
    Advisory Council Member
    Colorado Office Of Outdoor Recreation Industry (Advisory Group) Aug 2015 - Jan 2020
    Denver, Co
    First of its kind in the U.S., the advisory council brings together individuals with divergent outdoor recreation interests who are committed to aligning for the first time toward the common goal of supporting and growing Colorado's outdoor recreation industry and bolstering its strong community.
  • Teccsociety
    Board Member
    Teccsociety 2014 - 2016
    Founding Board Member, Strategic Direction, Content Strategy, Sales and Marketing Direction, Executive Management
  • New Normal Consulting, Llc
    Principal
    New Normal Consulting, Llc Feb 2015 - Sep 2015
    Global
    In passion-driven markets, cutting edge growth strategies are a combination of 'hard' data analytics and a brand story that resonates emotionally with an audience. The Active Outdoor marketplace is one such market, and I've closely advised hundreds of companies over a dozen years in how to succeed in it. I also help businesses use Events to connect with their audience. I create and manage valuable Event Platforms, take on Project Management and execution, and bring specific market segment analysis and forecasting to bear on growth plans for companies. Creative Business solutions, Using focused research, key conversations, team-building and experiential presentations, I guide businesses through the chaos of today's complex menu of marketing options.The experiential marketing done at trade shows and other face-to-face events should be thoughtfully curated in every market for maximum ROI and authentic relationship building. That is what I do for organizations across the business spectrum.
  • Emerald Expositions
    Vp/Group Show Director Outdoor Retailer
    Emerald Expositions 2011 - Nov 2014
    Oversight and P&L management for the Outdoor Retailer brand and related properties, like All Mountain Demo, Open Air Demo, Business of Backcountry Forums, FundSource OR, Virtual Design Center, OutdoorRetailer.com, Summer Market, Winter Market, DiscoverNEW at OR, Project OR, OR Preview and Outdoorretailerhub.com .
  • The Nielsen Company
    Group Show Director
    The Nielsen Company Apr 2007 - Feb 2012
    Managing a team of trade show production managers and staff (6-12); responsible for topline and bottom line budget development, execution of events, strategic planning and all P&L responsibility.
  • Vnu Expositions
    National Sales Manager
    Vnu Expositions Dec 2006 - Apr 2007
    Managed sales team for Outdoor Retailer and Fly Fishing Retailer while also covering my own West Coast Territory.
  • Adventure 16
    Store Manager/Outings Instructor
    Adventure 16 1985 - 1999
    Managed entire store operations and responsible for all elements of P&L. I also taught outdoor skills courses as senior instructor in technical climbing and land navigation/map and compass.

Kenji Haroutunian Skills

Marketing Strategy Trade Shows Marketing Online Marketing Event Management Strategy Strategic Planning Social Media Marketing Management Advertising Leadership Brand Development Retail Social Media Event Planning Marketing Communications Sales Entrepreneurship Public Relations Sponsorship Strategic Partnerships Product Development Product Marketing Business Strategy Sales Management Merchandising Brand Management P&l Management Market Research Online Advertising Budgets Social Networking Integrated Marketing Email Marketing Publishing Digital Marketing Marketing Management E Commerce Team Leadership Media Relations Copywriting Digital Media Budgeting Direct Marketing Lead Generation Mountaineering Acoustic Guitar Writing Sponsorship Development

Kenji Haroutunian Education Details

Frequently Asked Questions about Kenji Haroutunian

What company does Kenji Haroutunian work for?

Kenji Haroutunian works for Kenji Consults

What is Kenji Haroutunian's role at the current company?

Kenji Haroutunian's current role is Founder, President.

What is Kenji Haroutunian's email address?

Kenji Haroutunian's email address is ke****@****sen.com

What is Kenji Haroutunian's direct phone number?

Kenji Haroutunian's direct phone number is +131048*****

What schools did Kenji Haroutunian attend?

Kenji Haroutunian attended University Of California, Los Angeles, El Camino College.

What are some of Kenji Haroutunian's interests?

Kenji Haroutunian has interest in Ski Mountaineering, Social Services, Continuing Education Mba Style, Rock Climbing, Aikido, Education, Environment, Musical Performance, Science And Technology, Events.

What skills is Kenji Haroutunian known for?

Kenji Haroutunian has skills like Marketing Strategy, Trade Shows, Marketing, Online Marketing, Event Management, Strategy, Strategic Planning, Social Media Marketing, Management, Advertising, Leadership, Brand Development.

Who are Kenji Haroutunian's colleagues?

Kenji Haroutunian's colleagues are Sara Hege, Lance Camisasca.

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