- Conducted analysis and evaluation for current service.- Established corporate wide KPIs to evaluate and track service performance.- Successfully built visitor segmentation and predict model of new visitors’ behavior. Cluster analysis: hybrid-cluster (K-means & Ward), Predict model: logistic regression and random forest- Assisted the service development team in finding current issues for service improvement.

- Built the team strategy and performed it.- Managed the retail analytics team, 2-3 members.- Conducted analysis for targeting, tracking and evaluating campaigns.- Produced new campaign and developed an automated reporting system.- Localized and installed successful overseas solution including making documents.- Had regular communication with overseas Analytics Manager to exchange information and share best practices.- Initiated paid analytics service implementation: presentation, discussion with client.

- Conducted analysis for evaluation coupon campaign to CPG brands- Made analytics reports and presented them to client.- Provided important insights of brand issue and/or customer behavior requested from brand managers/executives (to Suntory, Coca Cola Japan, Mondelez and so on).- Analyzed and evaluated in-store campaign for retailers (to Aeon, Ito Yokado and so on).- Developed new analytics solution and successfully generated largest sales amount from single campaign at that time.- Planned and developed mail targeting algorithm based on customer purchase behavior for new business.- Contributed to new Media business as analyst to discuss with Ad agency and national company.

- Made documents for management meeting (tracking sales, outlook and trend)- Evaluated all store promotion and supported in-store customer development program.- Developed and operated management system of sales and customer for VIP event.- Analyzed Customer DB for targeting and evaluating for sending seasonal catalog 4 times a year.- Researched the impact of changed price, volume of bridal market.- Contributed to internal CRM system upgrading project.

- Contributed to new business development of Marketing Automation (Unica, IBM).- Supported to localize the product, develop an environment and demonstrate to prospect.- Communicated with overseas tech person for installing new function.- Made documents to present and manuals of the product.