Ken Kellogg, Mba

Ken Kellogg, Mba Email and Phone Number

GLOBAL DIGITAL MARKETING & BRAND EXECUTIVE ► Customer Engagement/Experience (CX) | Digital Marketing Transformation Strategy | Technology / eCommerce | Product Development & Management | Marketing Analytics @
Ken Kellogg, Mba's Location
Greater St. Louis, United States, United States
Ken Kellogg, Mba's Contact Details
About Ken Kellogg, Mba

GLOBAL DIGITAL MARKETING & BRAND EXECUTIVE ► I am a data-driven strategist with 20 years of senior leadership experience in transforming the digital space. My career background consists of key roles within a wide spectrum of industries from internet start-ups to several industry leaders. 🔹 HEALTH CARE ➖ Mercy (7th largest non-profit healthcare system in the U.S.) – Built a 1:1 experience across Mercy's digital presence and emerging channels by integrating CRM, CMS and EMR.🔹 DSO ➖ Heartland Dental ($3B Dental Support Organization (DSO)) – Marketing transformation leader responsible for MarTech selection, implementation and usage and building the Marketing Analytics COE. 🔹 HOSPITALITY/HOTELS ➖ Marriott International (Fortune 220 overall; #1 in Hotels) – Digital Steering Team member responsible for initiative prioritization and cross-business unit/IT alignment and led data-over-opinion conversation resulting in culture change. Also developed Digital Research discipline focused on growing Marriott.com, both domestically and internationally.CORE STRENGTHS:✔ Digital Marketing Transformation Strategy ✔ Customer Engagement/Experience (CX) ✔ eCommerce / Marketing Technology ✔ Marketing and Brand Management✔ Product Development & Management ✔ Consumer & Marketing Analytics✔ Integrated Marketing Campaigns ✔ Channel Strategy

Ken Kellogg, Mba's Current Company Details
Kellogg Strategy Group

Kellogg Strategy Group

GLOBAL DIGITAL MARKETING & BRAND EXECUTIVE ► Customer Engagement/Experience (CX) | Digital Marketing Transformation Strategy | Technology / eCommerce | Product Development & Management | Marketing Analytics
Ken Kellogg, Mba Work Experience Details
  • Kellogg Strategy Group
    President And Chief Strategist
    Kellogg Strategy Group Jul 2023 - Present
    Kellogg Strategy Group (KSG) is a data-driven firm that specializes in marketing and digital transformation. We start with consumer needs, the external environment, and organizational strengths to drive engagement and conversion for profitable marketing results. If your company generates up to $3B in revenue, then KSG is your transformation partner. We help you acquire profitable customers and enable you to gain a competitive advantage through these key services:1. Advisory Services: Competitive Strategy, Marketing Strategy, Marketing Analytics2. Transformation: Digital, Marketing, Organizational Structure, Marketing Technology 3. Branding: Value Propositions, Positioning, Messaging, Segmentation4. Go-to-Market Strategy: Product Development, Market Definition, Channel Selection, Media Mix Planning, Measurement
  • Heartland Dental
    Senior Vice President, Customer Relationship Management And Marketing Analytics
    Heartland Dental Jan 2022 - Dec 2022
    Effingham, Il, Us
    Direct leadership of 15 geographically distributed coworkers (traditional and digital marketers, data scientists, and analysts) to drive patient acquisition and retention. Digital marketing evangelist responsible for initiative alignment across SLT, partners and stakeholders. Developed marketing technology roadmap, business case, and selected strategic partners.
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  • Mercy
    Vice President, Digital Commerce
    Mercy 2019 - 2022
    Chesterfield, Missouri, Us
    Combined CRM and digital teams to transform marketing. Responsible for planning, creation, execution and measurement of marketing activities, including development of ROAS and ROMI models. Integrated Salesforce, Adobe and EPIC to build consumer/patient platform.
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  • Mercy
    Vice President, Brand & Digital Experience
    Mercy 2016 - 2019
    Chesterfield, Missouri, Us
    Developed and implemented Mercy’s digital strategy by quantifying needs and pain points, resulting in a consumer-centric digital product portfolio. Drove transition from Drupal to AEM and implemented online scheduling on Mercy.net. Led team of 34 coworkers (digital marketing, creative, analytics, research, UX).
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  • Marriott International
    Senior Director, Digital & Channel Research
    Marriott International 2011 - 2016
    Bethesda, Md, Us
    Led distributed team of 21 coworkers and vendors focused on improving experiences and conversion rates on Marriott.com and Marriott Mobile. Guided DTC digital expansion into BRIC countries with comprehensive research assessments. Implemented Adobe marketing technology for A/B - multivariant testing on all digital conversion funnels.
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  • Marriott International
    Director, Customer Research & Customer Experience (Cx)
    Marriott International 2007 - 2011
    Bethesda, Md, Us
    Built the Digital Research discipline by combining qualitative, quantitative and design research methodologies. Partnered with Digital Marketing and IT to build the Marriott Digital 3-year strategy for a seamless customer experience across online and offline channels.
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  • America Online (Aol)
    Senior Manager – Market Research; Manager – Market Research; And Senior Analyst – Aol Devices
    America Online (Aol) 1998 - 2006
    New York, Ny, Us
    Held several roles focused on market research and customer experience (CX).Senior Manager – Market Research (2003-2007)Manager – Market Research (2001-2003)Senior Analyst – AOL Devices (1998-2001)
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  • Netchannel Studios
    Sports Editor/Technical Writer, On-Tv Studio
    Netchannel Studios 1996 - 1998

Ken Kellogg, Mba Skills

Market Research Usability Testing E Commerce Leadership User Centered Design Strategy User Research Customer Insight Analytics Integrated Marketing Segmentation Qualitative Research Digital Strategy Cross Functional Team Leadership Marketing Research Marketing Strategy Customer Experience Competitive Analysis Product Development Strategic Partnerships Mobile Devices Project Management Strategic Thinking Competitive Intelligence Strategic Planning Online Marketing Social Media Interactive Marketing Focus Groups Quantitative Research Market Analysis Positioning Consumer Behaviour International Marketing Customer Satisfaction Research Conversion Optimization Public Speaking B2b Customer Satisfaction Analysis B2b Ecommerce Mentoring Emerging Markets Global Strategy Gamification Social Media Measurement

Ken Kellogg, Mba Education Details

  • George Mason University – Costello College Of Business
    George Mason University – Costello College Of Business
    Global Business
  • Southern Polytechnic State University
    Southern Polytechnic State University
    Master Of Technical & Professional Communication
  • William Jewell College
    William Jewell College
    Psychology

Frequently Asked Questions about Ken Kellogg, Mba

What company does Ken Kellogg, Mba work for?

Ken Kellogg, Mba works for Kellogg Strategy Group

What is Ken Kellogg, Mba's role at the current company?

Ken Kellogg, Mba's current role is GLOBAL DIGITAL MARKETING & BRAND EXECUTIVE ► Customer Engagement/Experience (CX) | Digital Marketing Transformation Strategy | Technology / eCommerce | Product Development & Management | Marketing Analytics.

What is Ken Kellogg, Mba's email address?

Ken Kellogg, Mba's email address is ke****@****rcy.net

What is Ken Kellogg, Mba's direct phone number?

Ken Kellogg, Mba's direct phone number is +121490*****

What schools did Ken Kellogg, Mba attend?

Ken Kellogg, Mba attended George Mason University – Costello College Of Business, Southern Polytechnic State University, William Jewell College.

What skills is Ken Kellogg, Mba known for?

Ken Kellogg, Mba has skills like Market Research, Usability Testing, E Commerce, Leadership, User Centered Design, Strategy, User Research, Customer Insight, Analytics, Integrated Marketing, Segmentation, Qualitative Research.

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