Ken Kellogg, Mba Email & Phone Number

Kellogg Strategy Group (KSG) is a data-driven firm that specializes in marketing and digital transformation. We start with consumer needs, the external environment, and organizational strengths to drive engagement and conversion for profitable marketing results. If your company generates up to $3B in revenue, then KSG is your transformation partner. We help you acquire profitable customers and enable you to gain a competitive advantage through these key services:1. Advisory Services: Competitive Strategy, Marketing Strategy, Marketing Analytics2. Transformation: Digital, Marketing, Organizational Structure, Marketing Technology 3. Branding: Value Propositions, Positioning, Messaging, Segmentation4. Go-to-Market Strategy: Product Development, Market Definition, Channel Selection, Media Mix Planning, Measurement

Effingham, Il, Us

Direct leadership of 15 geographically distributed coworkers (traditional and digital marketers, data scientists, and analysts) to drive patient acquisition and retention. Digital marketing evangelist responsible for initiative alignment across SLT, partners and stakeholders. Developed marketing technology roadmap, business case, and selected strategic partners.

Chesterfield, Missouri, Us

Combined CRM and digital teams to transform marketing. Responsible for planning, creation, execution and measurement of marketing activities, including development of ROAS and ROMI models. Integrated Salesforce, Adobe and EPIC to build consumer/patient platform.

Chesterfield, Missouri, Us

Developed and implemented Mercy’s digital strategy by quantifying needs and pain points, resulting in a consumer-centric digital product portfolio. Drove transition from Drupal to AEM and implemented online scheduling on Mercy.net. Led team of 34 coworkers (digital marketing, creative, analytics, research, UX).

Bethesda, Md, Us

Led distributed team of 21 coworkers and vendors focused on improving experiences and conversion rates on Marriott.com and Marriott Mobile. Guided DTC digital expansion into BRIC countries with comprehensive research assessments. Implemented Adobe marketing technology for A/B - multivariant testing on all digital conversion funnels.

Bethesda, Md, Us

Built the Digital Research discipline by combining qualitative, quantitative and design research methodologies. Partnered with Digital Marketing and IT to build the Marriott Digital 3-year strategy for a seamless customer experience across online and offline channels.

New York, Ny, Us

Held several roles focused on market research and customer experience (CX).Senior Manager – Market Research (2003-2007)Manager – Market Research (2001-2003)Senior Analyst – AOL Devices (1998-2001)

Master Of Business Administration (M.B.A.), Global Business

Master Of Technical & Professional Communication

Bachelor Of Arts, Psychology