Ken Knotts Email & Phone Number

Dallas, Tx, Us

Richardson, Texas, Us

Columbia, Sc, Us

Chicago, Il , Us

Built small but mighty team to tap into the voice of the customer, developing a new customer-centric brand and go-to-market strategy for this cloud-based software serving facilities managers and service providers. Developed new team goals and KPIs focused on growth and data-driven digital marketing. Worked in partnership with the heads of product and development to help evolve the company’s product roadmap and launch plans.

- Grew client based from 150 clients to over 1500 clients and increased revenue by 5.4x over the same period.- Restructured the sales and marketing to focus on a structured need/value-based selling model which led to 20+% YoY top line revenue growth, while maintaining CAC model that ensured payback in less than a year. - Evolved the product, brand, and market position over time to move from a niche US only edtech company to a strategic platform company with a diversified product portfolio serving a broader worldwide market. - P&L responsibility for marketing organization and part of the executive team that helped manage company-wide P&L- Developed product/market strategy for business including optimizing & developing the products and prioritizing specific market segments based on market position/conditions, competitive positioning, and sales effectiveness/reach.- Worked with executive team to develop and implement an international expansion plan focusing on strategic markets and identified regional partners to be our local representatives. - Identified and implemented new marketing automation/technology tools and content delivery services to deliver scalable personalized touches to prospects and clients based on personas. - Implemented a client-first marketing strategy that focused on using their stories to market our solution.- Launched an annual user conference. Over 25% of our client programs attended the conference which led to a develop of a regional series of micro conferences. - Worked with operations team to develop a client renewal/advocacy program, including an annual user conferences, which has led to an average client retention rate of over 98% and 105% revenue retention. - Acted as a cross functional leader for sales, operations, and product/engineer teams to help back fill as the team evolved or when tapped by leadership to solve problems between teams.

358 Communications is a strategic communications firm that works with small and medium sized companies to help them navigate the convergence of marketing communication resources and the Internet. Clients included a wide variety of B2B and B2C companies with a diverse range of marketing needs. Clients include:HeelysAneita Fern AstoundryRex Black Consulting

Houston, Tx, Us

Responsible for the operations and management of the Dallas office, including the launch of the office, recruiting new team members, driving brand awareness, and closing new business. - Closed new technology clients across Texas helping the firm expand into new markets. - Identified, planned, and opened new corporate offices and began marketing and networking campaigns to drive awareness in the Dallas market. - Led multiple accounts across different vertical markets, assisting them with brand development, new positioning, and new corporate identities. - Provided strategic counsel to CEOs on business growth marketing, and executive management.

Cedar Park, Texas, Us

Responsible for driving worldwide marketing and communications, including branding, public/analyst relations, web and collateral development, and positioning ClearCube as the industry leader in the PC blade and desktop virtualization market place. Led cross-functional teams including product management (hardware and software) and sales. Worked closely with the board and executive team, creating presentations and business plans to help secure venture funding across multiple rounds and stage of the company. - Developed integrated international marketing campaigns including advertising, e-newsletters, webcasts, and direct mail, which drove significant leader generation and consistent revenue growth. - Worked directly with the product management team in the development and launch both hardware and software solutions.- Defined and implemented corporate branding and position across multiple target verticals, including financial services, manufacturing, healthcare, and government markets. - Worked directly with customer to document their experience which led to clearer branding and positioning as well as case studies and white papers. - Managed global marketing, press, and analyst relations programs. Developed relations that garnered support and coverage in EMEA, APAC, and the US and acted as primary company spokesperson.

Worked with the founding team to develop new game concepts and incentive programs. Created innovative incentive program responsible for over 60% growth and for developing a progress profile system to understand user purchasing patterns. In 6 months, Webmillion.com was recognized as one of the top 50 websites in the world.

Led press and analyst relations and technical review efforts for Micron mobile products. Launched four new products, including award-winning lightweight and desktop replacement notebooks. Transitioned, recruited and managed new PR agency with a staff of 5 who handled both national and international press with a budget of $500,000.

Round Rock, Texas, Us

Launched multiple Inspiron notebook computers, including the first 15-inch screen model. Worked closely with engineering, marketing and vendor teams to develop product roadmaps based on industry, customer and competitive research.

Employee number three, proven success driving promotion to new roles. Created the initial technical support team, managing over 60 people; performed market validation for new technologies; led Austin based regression and testing lab; and created a press and analyst program to evangelize Power Computing and Macintosh licensing

Founded DGR technologies as a technology spin off from Bottomline, ramped up initial sales team then moved into PR and technical lab preparing and presenting optical drives from review. Won Product of the Year from PC Magazine in 1993.