Ken Lan Email & Phone Number

Taipei, Taiwan

Taipei, Taiwan

Managed the sales operations for HyperX gaming peripherals in Taiwan.•Sales Operations Leadership: Directed sales operations for the HyperX gaming peripheral business in Taiwan, ensuring robust market performance.•Category Management: Delivered quarterly and semi-annual sales forecasts, planned MDF budgets and expenditures, established product pricing and programs, and developed comprehensive launch strategies.•Go-to-Market Strategy: Designed and executed go-to-market strategies for key partners, including collaborations with major channels in Taiwan such as Coolpc, TK3C, Sunfar, PChome, MOMO, and Shopee.•Inventory Management: Supervised inventory levels for distributors and T2 partners, maintaining optimal stock through detailed internal analysis to meet company inventory standards.

Taipei City, Taiwan

Supervise sales operations for HyperX gaming peripherals across Hong Kong, India, Indonesia, Malaysia and Taiwan.•Sales Operations Management: Led sales operations for the gaming peripheral business across parts of the APAC and GCRF regions, maintaining a leading market share within the peripheral category.•Quarterly Sales and Budget Planning: Developed and implemented quarterly sales targets and MDF budgets to achieve company objectives.•Go-to-Market Strategy: Developed and implemented go-to-market strategies for key markets, including collaborations with major e-commerce platforms such as Amazon India, Lazada, Tokopedia, PChome, MOMO, and Shopee.•Product Strategy and Launch: Planned and facilitated new product pricing, promotional campaigns, and launch strategies to drive market penetration and sales growth.•Inventory Management: Monitored and controlled inventory levels for distributors and T2 partners, ensuring optimal stock levels through detailed internal analysis.

Taipei, Taiwan

Oversee sales operations of HyperX gaming peripheral business in ANZ, Hong Kong, India, Indonesia and Malaysia.•Sales Strategic Planning: Develop and implement comprehensive sales strategies to drive business growth and achieve sales targets.•Pricing and Promotion Management: Manage pricing strategies and promotional activities to optimize market positioning and maximize revenue.•Channel and Distributor Development: Identify, develop, and cultivate strong relationships with overseas channels and distributors to expand market reach.•Online Business Expansion: Drive online business growth through key platforms such as Amazon India, LAZADA, Shopee, and Tokopedia.•Regional Market Analysis and Forecasting: Conduct thorough market analysis and forecasting to inform strategic decisions and anticipate market trends.

Taipei, Taiwan

In charge of sales for the digital imaging and video & sound product segments for 10+ independent account dealers in northern Taiwan.•Sales Performance and Stock Management: Review and manage sales performance and inventory levels to ensure optimal stock availability and turnover.•Competitor Analysis and Market Intelligence: Conduct competitor analysis and gather market intelligence to inform strategic decisions and maintain a competitive edge.•Video & Sound Product Segment: Responsible for sales and cooperation with retail partners, high-end department stores, and duty-free channels.•Duty-Free Shop Renovation Projects: Led the renovation project for Everrich and TasaMeng duty-free shops in 9 locations, enhancing market presence and resulting in a 150% year-over-year sales revenue increase for the video & sound product segment.

Taipei, Taiwan

Managed two major national retailer accounts, driving successful collaborations and sales initiatives.•Fayaque: Collaborated with Shin Kong Mitsukoshi for new product launch campaigns through pop-up stores and exclusive VIP room displays, resulting in the sale of a total of 400 units.•BEST: Planned and executed sales promotions and incentive programs for the visual product segment across 25+ retail locations nationwide.

Taipei, Taiwan

In charge of sales for the digital imaging product segment for 10+ independent account dealers in northern Taiwan.•Sales Performance and Stock Management: Review and manage sales performance and inventory levels to ensure optimal stock availability and turnover.•Competitor Analysis and Market Intelligence: Conduct competitor analysis and gather market intelligence to inform strategic decisions and maintain a competitive edge.

Taipei, Taiwan

Managed market performance of computer component products for key distributors Synnex and Unitech, national retailers TK3C, E-Life, and Carrefour, and e-tailers PChome.•Sell-In Programs and Pricing Control: Plan and implement sell-in programs, ensuring optimal pricing strategies to maximize market penetration and profitability.•New Product Training: Conduct regular training sessions for new products to keep distributors and retailers informed and prepared to drive sales.