• Drove product design processes to evolve a grass roots event into a globally recognized annual experience with attendance of 350 elite athletes from 10+ countries• Developed strategic partnerships with 20+ organizations, which also offset athlete entry costs by 50%• Developed bespoke event marketing integrations to accelerate the growth of small brand partners• Optimized logistics and operations, resulting in significant reduction of overhead costs while increasing athlete attendance to capacity• Oversaw 8 direct and 75 indirect reports• Developed event management succession plan• Built and maintained meaningful relationships with local businesses, contractors, and volunteers

• Engaged clients to develop a thorough and nuanced understanding of their needs, challenges, goals, and desired outcomes• Recommended product design best practices and innovations to increase customer satisfaction for client e-learning platform for medical, legal, and business associations• Led UX research and competitive analysis and compiled relevant reports with actionable steps toward strategic product differentiation• Advised founder on rebrand and relaunch of agency web experience• Provided art and copy direction for 35 new client case studies

Product Design• Directed and deployed new e-comm experience, increasing annual Direct-To-Customer sales from US$448K to US$1.5M in first year• Led redesign of flagship products, substantially expanding market share, resulting in approximately US$1M increase of annual sales• Identified opportunities and led product design development to open new regional markets• Designed and delivered visual direction for industry-defining product categories across all channels• Produced Landyachtz magazine, combining product advertising and adventure journalism, distributed globally, with 150% growth over 3 years• Implemented design-thinking solutions to resolve factory production challenges, reducing annual costs by US$250K• Sourced and managed overseas production for new line of business• Partnered with product, engineering, marketing, and sales to provide a holistic view of the organization, align strategy with business goals, and elevate customer experiences Art & Brand Direction • Directed production of a large and diverse product offering and library of branding assets that enthusiastically express the Landyachtz brand identity and deepens the relationship between customers and products• Coordinated, conducted, and oversaw production of lifestyle and product video and photography for all Landyachtz products, including new ventures of bikes, saddles, snow skates, and apparel• Sourced, negotiated, and maintained 100+ freelance artist relationships, commissions for work, and licensing contractsLeadership• Led a team of 3 direct reports, managing cross-functional teams of 10+ individuals on a per project basis• Worked closely with founders to define and communicate the company mission, vision, and values and ensured they were reflected in organizational processes and products• Defined success metrics to ensure high level performance and long-term health for teams

Designing an enterprise software suite that is relied upon by auditing teams for companies such as Pfizer, Coca-Cola, and Verizon.

Working with a tech startup to design and launch a dental management application, brand, web experience, pitch deck, and marketing media.