Ken Lempit Email and Phone Number
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KL@AustinLawrence.com | +1 203-912-4526 | @klempit | HubSpot Platinum CertifiedThe media landscape has irrevocably changed and B2B brands control their destiny more than ever. This is good and bad news, as it is incumbent upon companies to create great content and insights to be worthy of attention. Many companies publish lots of “stuff," creating noise but little business growth. The challenge lies in honing an editorial strategy to attract customers. Our Content2Revenue method is proven to create market and revenue impact by applying deep-dive marketing strategy to content development, distribution and monetization. It empowers you to publish your own media property to drive revenue and change perception. Here are six key vectors organizations need to optimize in order to maximize ROI from thought leadership campaigns:• Develop the insights that enable a "Big Idea"• Build a demand generation ROI model to make a business case• Develop an editorial strategy that connects with buyers in ways meaningful to them• Create a sustainable publishing process including syndication, events and promotion• Implement marketing and sales automation to enable results measurement and reporting• Drive sales through content, training and technologyNot getting the ROI you expect or need with your current plan? I invite you to have a conversation. Whether or not we decide to work together, I am confident our call will offer valuable insights and actionable steps to build more profitable connections between your audience and your brand.
Austin Lawrence Group
View- Website:
- austinlawrence.com
- Employees:
- 10
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Austin Lawrence GroupNew York, Ny, Us
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President And Chief Business BuilderAustin Lawrence Group Jan 1989 - PresentStamford, Ct, UsAs president of Austin Lawrence Group, I act as chief marketing strategist for clients, oversee delivery of service and consult with prospective clients on the optimal allocation of resources, strategies and tactics to meet their objectives.The agency's mission is to help its clients to navigate the unprecedented change in media and markets to outmaneuver their competitors and create opportunity where others see chaos. We provide marketing, messaging and go-to-market strategy, inbound marketing and Web development, and production and media services spanning print, online and events.
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PresidentAmerican Marketing Association Southern Connecticut Chapter Jul 2020 - Jun 2021Fairfield, Ct, UsContinue work with the board of AMA in SW Connecticut. Drive strategy as defined by the current board. Contribute to programming by recruiting thought leaders to speak at our events. Engage with members and potential members to increase the value of engaging with this world-class organization. -
PresidentAmerican Marketing Association Southern Connecticut Chapter Jul 2018 - Jun 2019Fairfield, Ct, UsDrive strategic objectives of AMA Fairfield County. Build board for 2018-9 chapter year.Help board members to achieve the goals of their committees. Position president-elect for success in 2019-2020 chapter year. Recruit volunteers to join committees. Serve as public face of the chapter. Greet new members and help them derive the most possible from membership.Build and deploy "State of Marketing in Connecticut" research and interview project; recruit area CMOs to participate and complete report.
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Chief Marketing Officer As A Service (Outsource)It'S Relevant, Llc Jun 2011 - Aug 2011Norwalk, Ct, UsDeveloped and implemented go-to-market strategy for VC-backed hyperlocal video news startup in its first test market, including program to build audience and advertiser base simultaneously from near zero. Added 80 new advertisers for deals platform within 45 days. Added 3,000 registered users for deals and grew monthly unique site visitors to 13,000+ by end of contract. Created "Deal Squad" local sales promotion, sales programs, collaterals, SMS promotion with integrated use of QR codes on retail signage to boost registrations. Counseled CEO on strategy and personnel matters. Trained new sales rep. Built community relations strategy including in-person events and social media strategy. Managed sales rep and community / PR manager. -
Avp, Marketing ExecutiveCiticorp Investment Bank Jan 1986 - Jan 1989New York, New York, UsI was a marketing and sales executive on the StreetSense real-time market quotation and order-routing service. It was the first service delivered on the PC platform that combined its distinct capabilities. I used my systems background to provide marketplace feedback to development team and to support the highly technical order-routing sale to broker-dealers. -
Senior Systems Officer, Project ManagerCiticorp Investment Bank Jun 1984 - Jan 1986New York, New York, UsI was responsible for the development of Citicorp Portfolio Analyst, the first system the bank ever sold to a client on the PC platform. It was the first system to provide daily portfolio updates to master trust & custody clients of any bank worldwide. Since marketers had no experience demonstrating PC-based systems, I was drafted into many client situations, paving the way for my transition into sales & marketing.
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Systems EngineerIbm Sep 1980 - Jun 1984Armonk, New York, Ny, UsAs an SE, I was essentially a technical marketing representative, also charged with planning and orchestrating large-scale mainframe data center installations. I managed the first 309X installation in NYC, sold millions of dollars worth of peripherals (system printers, copier/duplicators, etc.), and advised IBM customers and sales representatives on complex data center configuration and management issues.From September 1980 - June 1982Programmer, Project LeaderAt IBM's worldwide HQ, built and maintained accounting systems used by the corporation worldwide to manage its budget and forecasting activities. Developed IBM HQ's first "conversational" or state-aware inquiry systems (utilizing tech forerunner to today's cookies on Web-based systems). Became project leader, instituted first structured development / walkthrough procedures in this area of the corporation. Developed systems in PL/1, COBOL and IMS in VM/CMS and MVS environments.
Ken Lempit Skills
Ken Lempit Education Details
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Syracuse UniversityBachelor Of Science - Bs - Marketing And Mis
Frequently Asked Questions about Ken Lempit
What company does Ken Lempit work for?
Ken Lempit works for Austin Lawrence Group
What is Ken Lempit's role at the current company?
Ken Lempit's current role is SaaS revenue growth via customer research, go-to-market strategy and demand generation services. Host of SaaS Backwards podcast for CEOs and CMOs, guaranteed to expand your thinking..
What is Ken Lempit's email address?
Ken Lempit's email address is kl****@****nce.com
What is Ken Lempit's direct phone number?
Ken Lempit's direct phone number is +120339*****
What schools did Ken Lempit attend?
Ken Lempit attended Syracuse University.
What are some of Ken Lempit's interests?
Ken Lempit has interest in Inbound Marketing, Skiing, Cooking, Poker, Hubspot, Sailing, Tennis.
What skills is Ken Lempit known for?
Ken Lempit has skills like Marketing Strategy, Lead Generation, Integrated Marketing, Social Media Marketing, Strategy, Online Advertising, Marketing, Advertising, Public Relations, Start Ups, Management, Media Relations.
Who are Ken Lempit's colleagues?
Ken Lempit's colleagues are Farooq Khan, Sohag Barman, Richard Levinson, Kelly Burke.
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