Kenley Smith Early Email and Phone Number

A Very Brady RenovationHighest rated premiere in network history. Worked in conjunction with a team to manage a premiere party for over 400 guests, the majority those being press. Additionally planned and managed a red carpet event and tours of the iconic Brady Bunch house all 3 events occurring simultaneously. Managed A Very Brady Renovation Staircase consumer activation. The iconic staircase was re-created and displayed in Rockefeller Plaza giving consumers the opportunity to take photos and share on social platforms.Marketing Project ManagementWork directly with the social media team to develop strategies to compliment other marketing efforts. Coordinate “press stunts” with the public relations department such as “Hunt for the Yeti” stunt. Manage marketing partnerships such as celebrity tie-ins to cross-promote and reach new audiences.ActivationsLead strategic planning for large-scale multi-platform experiential activations including oversight of multi-million dollar experiential marketing budget. Establish performance metrics for activations and lead efforts to recap, measure and assess success. Provided direct oversight for the following large-scale, groundbreaking projects:o A Very Brady Renovation premier party, red carpet event and home touro HGTV Super Lodge – Partnership with DIRECTV at Super Bowl XLIXo HGTV’s Santa HQ partnership with Macerich Mallso HGTV Lodge at CMA Music Festo HGTV and Food Network Cupcake Challenge at VidCono Travel Channel’s Expedition Unknown: Hunt for the Yeti Stunt

Strategic PlanningManaged marketing tactics, social media efforts, cross promotion and multi-platform initiatives for priority programming, special events and other special projects for this consumer-facing division. Guided marketing efforts for charitable causes on behalf of the HGTV and DIY Network brands. Led special efforts to increase high participation and ratings. Brand ManagementDeveloped brand promotion opportunities to promote select brands through programming packages and content. Managed relationships with ad sales and affiliate marketing to ensure the HGTV and DIY Network brands were properly positioned.

Developed sales materials, trade advertising, marketing incentive programs, subscriber/advertiser promotions, prospect mailings, special events and quarterly highlight materials. Managed information requests for brand marketing to ensure proper positioning in all affiliate materials.

MarketingManaged all marketing activities for six orthopedic clinics. Marketed new physicians and service providers and developed and coordinated external advertising efforts. Designed, planned, budgeted, promoted and arranged for special events and programs for hospital/clinic employees and public, including external health screening programs. Oversaw and maintained website.Public RelationsPromoted hospital/clinic services to area medical professionals and community. Created and implemented programs that improved coordination with media and enhanced facilities’ image. Managed promotional/specialty item program and public donation program. Developed and implemented other programs, including coordination with media, that enhanced facilities’ public image. Served as hospital representative through participation in meetings and community activities. Internal CommunicationsWrote, designed, and produced internal and external employee, member, broker and provider communications. Developed and produced corporate communications and collateral materials.