Ken Lee Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

San Francisco, California, United States

• Conducted competitive analysis that refines the positioning strategy• Developed a landing page using SEO and user-data • Created data-driven marketing campaigns which doubled engagement• Monitored user and campaign metrics to optimize engagement

San Francisco, California, United States

• Expanded company's network by 126% through outreach marketing tactics.• Plan and complete field marketing campaigns after conducting preliminary research• Promotion of products and services to prospective and existing clients• Make and receive phone calls and handle customer inquiries.• Attending meet-ups, trade shows, and events to meet prospective clients.• Contributing in crafting and delivering sales pitches.• Work with the general management on developing new sales/marketing strategies.• Monitor industry trends and competitor activities• Contribute in managing social media activity surrounding field marketing campaigns• Report weekly/monthly on the status of field marketing activities and sales

Boston, Massachusetts, United States

• Performed descriptive analytics and created attribution models• Derived actionable insights from statistical models using R and SPSS• Presented models to management through data visualization• Performed competitive analysis regarding it's positioning in the market.• Discovered Online Fabric Store’s low price positioning in the fabric market through secondary research.• Produced a clear view of their target customers through the creation of focused comprehensive surveys.• Created a new marketing strategy, based on our research, surrounded on the idea of customer service.

Waltham, Massachusetts, United States

• Generated a marketing plan/strategy for Mojo's position and external communications for its market expansion.• Performed internal and external data analysis on the company and the cold brew market.• Built a brand story/idea that appeals, resonates, and engages with college students. • Rebranded Mojo Coffee’s product, price, and promotion to further reach New England college students.

Waltham, Massachusetts, United States

• Planned and organized activities for the kids that would be attending this after-school activity.• Managed and made sure these activities ran smoothly once put into action.• Worked along other project managers to create the topics that will be addressed in the activity.

Waltham, Massachusetts, United States

• Wrote a grant proposal to help fund a local non-profit, Chesterbrook Learning Center, a free after-school program that provides academic enrichment for the children through homework help, tutoring, and educational games, as well as offering arts and crafts activities, outdoor games and healthy snacks. • Kept the program running, and helped expand the program into music education, giving the children a new outlet through which they can express themselves and discover new passions.

Caracas, Venezuela

• Worked on different aspects of the company such as Human Resources and Marketing department.• Organized paper work such as the resumes of job applicants in the HR department.• Discussed and learned about the different marketing techniques used by LG.

Master Of Information, Human Centered Data Science

Bachelor Of Science (B.S.), Marketing, Senior

Activities and Societies: Volunteer at the Service-Learning, Marketing Society, Entrepreneurship Society, Chinese Student Association.

Bachelor Of Business Administration - Bba, Marketing, 3.8

Activities and Societies: - Brand Management - Internet MarketingStudy abroad in order to expand my cultural knowledge and challenge myself.

International Baccalaureate, Marketing

Activities and Societies: National Honor Society, Green Team (Environmental Club)