Ken Loder Email & Phone Number

Philadelphia, PA, US

Greater Philadelphia Area

After 40 years in the equipment industry, I have retired with my wife Janice in New Jersey. I thank all that have helped make my career so rewarding, both personally and professionally. It's the people I miss the most!

DE, MD, NJ, PA & WV

• I have announced my retirement effective May 2017. I thank Mahindra, and all my past employers, for the opportunity to serve at the highest levels.The #1 selling tractor in the world with US operations in Houston.
• Led a five state region's dealer group with exceptional market share gains through strategic planning.
• Planned and created forecasts of business on regional and local levels through market analysis and retail activity planning.
• Worked closely with our channel partners to assure dealer and customer satisfaction.

Northeast United States & Canada

• The manufacturer of Bob-Cat, Ryan, Steiner, Little Wonder, Classen and Mantis brands of landscaping and turf care equipment. Products sold worldwide through distributors and dealers plus a direct-to-consumer model.
• Managed sales and marketing through four distributors in Northeastern United States and all of Canada leading the group to a 22% increase in Bob-Cat shipments in one year.
• Led my distribution group through close partnership and implementing highly detailed territory development plans including advertising campaigns resulting in market share gains by adding 45 new accounts.
• Performed sales training meetings for distributor district managers and their dealers throughout the Northeastern US and Canada for several brands and market segments. Achieved a 76% year-over-year sales increase in.

Northeast & Midwest United States

• An innovative manufacturer of commercial mowers for the professional landscaper with $29,000,000 in sales annually. Product distributed worldwide through a network of distributors and dealers.
• Led the field sales and marketing efforts through six distributors and twenty-five sales representatives in the Midwest and Northeast United States. Increased sales 54% in two years through new and existing dealers.
• Assisted and guided distributors with their dealer sales and marketing programs that were responsible for over 50% of the company’s total business.
• Developed territory distribution plans then trained and assisted representatives in their execution. Trained one of my sales representatives in territory assessment and deal closing skills that earned our company's.
• Implemented target marketing and end-user selling tactics training which lead to the National New Dealer Recruitment Award.

Eastern United States & Canada

• Purchased by Simplicity Manufacturing in 2000, Giant-Vac has been a leader in debris handling equipment with revenues of $12,000,000. Sales through distributors and dealers for the residential, professional and.
• In charge of sales plans and marketing strategies through nine distributors in the Eastern United States and Canada representing over 70% of total company revenue.
• Recommended and participated in new and existing product development plans for new uses of product-line which lead to penetration in the rental and paving market segments.
• Implemented sales support strategies with government and institutional markets that helped the company increase new business by 250% in those segments.
• Developed product training programs and competitive product analysis materials.

Southern New England Through Maryland

• An employee-owned (ESOP) manufacturer of premium ride-on mowers for the homeowner and snow throwers for the residential, commercial and municipal markets. Annual sales of $125,000,000 and distributed through an.
• Responsible for territory development and factory-direct dealer sales from Boston through Washington, D.C. Earned the "Mr. Spike" - Top National Award for New Business - for signing strategic new major accounts.
• Qualified and signed new dealers in unserved and underserved markets increasing sales 267% from $1.5 million to $5.2 million.
• Planned and executed advertising campaigns territory-wide plus for individual dealers earning the "Mr. Merchandiser" - National Advertising and Merchandising Award - five consecutive years for effective marketing.
• Promoted to Sales Manager of Giant-Vac, Inc. - a newly acquired Simplicity Company.

Education record

Business Administration And Marketing

Activities and Societies: Gymnastics