Dr. Ken Madison work email
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Dr. Ken Madison personal email
Open to opportunities as a product, strategic, or business development VP/Executive. * All Invitations to Connect Welcome! * LION - Linkedin Open NetworkerOpen to challenging opportunity in product line, product marketing or business development in the networking, software, semiconductor or telecommunications equipment industries to provide leadership to a company to grow its business to the next level and attain new revenue streams. My track record includes nearly 20 years of product line management and marketing of SaaS, SDN, Cloud, mobile, and security/encryption products comprised of complex hardware, software, and integrated systems for enterprise, cable and mobile operators. Developed business relationships and provided innovative solutions to fortune 500 companies resulting in multi-hundred millions of dollars of business opportunities.Excel in designing and executing disruptive marketing campaigns which include market research, product strategy, product definitions, development, and planning, product positioning, go-to-market planning, new product launches, and roll outs. Specialize in business development and building partnership ecosystem with suppliers, customers, and ODMs/OEMs, resulting in superior products, increased customer base, and higher profit margins.Today, in highly competitive global marketplace it is difficult for companies to win new customers and retain the existing ones. I solve this by designing, implementing and executing a comprehensive relationship marketing campaigns. In this campaign I specialize in deploying innovative marketing analytics and big data to target customers and ODMs/OEMs for joint product definition and development, providing superior customer support, and creating product differentiation based on relationship marketing rather than pricing alone.
Product Management And Marketing Executive
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Product Line Management And Marketing And Business Development And Solution Sales ExecutiveProduct Management And Marketing ExecutiveSanta Clara, Ca, Us
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Product Line Management/Marketing/Business Development/Solution Sales ExecutiveProduct Management And Marketing Executive 2013 - PresentDevelop and deploy agile, disruptive product management and marketing campaigns based on hybrid market/customer analytics and big data leading to quantifiable and measureable results.* Market research and Product strategy* Product definition, Development, and Planning* Product positioning and Go-to-market planning* New product launches and Rollouts* Demand planning and Demand generation* Business Development and ODM/OEM Partnership ecosystemSpecializing in IP switches, routers, wireless, microwave, cable, optical, xDSL, VoIP, GPON/EPON semiconductors, network processors, and telecommunications equipment hardware and software including SDN, Cloud/SaaS products for consumers, enterprises, cable operators and service providers.
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Sr. Director Product Line, Marketing, And Soutions Sales ManagementTelecommmunications 2008 - 2012Performed market research & analysis, prepared product strategy, drove and developed aggressive and competitive North American access, networking, wireless, SaaS, IaaS, and SDN product portfolios, developed go-to-market strategy, and spearheaded new product rollouts for the wire line, wireless, LTE, WiFi, microwave and networking access products including OLTs, ONTs, cable modems, gateways, STBs, routers, switches, and gateways. Based on agile and innovative marketing analytics, implemented multi-level channel marketing, ODM/OEM, and partnership programs with leading customer premises equipment vendors and operators (Telcos and MSOs). Implemented innovative and effective regional marketing plans, which included extensive market research, competitive analysis, new product planning, development, and rollouts. Developed product collaterals, represented company at trade shows and standards organizations. Led account team of solutions, sales, and field applications directors to win 10 new customer engagements and $300M of new business opportunities.
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Director Product Line Management And MarketingCentillium/Ikanos Feb 2007 - 2008Created direct market-to-design process for products, developed a complete line of Central Office (CO) and Customer Premises Equipment (CPE) PHY layer chipsets and System-on-a-chip (SoC) processors for ADSLx and VDSL2 technologies, and associated SaaS and SDN products for worldwide deployments, exceeded customer expectations, increased customer satisfaction, and retention. Gained immediate access to global markets of $150M, devised and implemented system to assure standards compliance, eliminated redesigns that delayed time to market, saved $3M in product remanufacturing costs, and time-to-market. Spearheaded key partnerships and alliances with line driver and network processor OEMs creating ecosystem that resulted in increased customer base.
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Director Product Line Management And Strategic MarketingCentillium Communications 2003 - 2007UsLed worldwide marketing for this $120M xDSL, VoIP, cable, and optical chip manufacturer. Initiated aggressive product development and marketing programs to expand into Europe, Middle East, & North America. Product definitions, development, new product roadmaps, launches, and rollouts. Implemented regionalized marketing strategy, created channel marketing based on geographic segmentation, increased profit margins by 30%. Enhanced Maximus/ Pharos families of ADSLx SoC chipsets and associated SaaS products. Created industry leading ARION family of high-performance VDSL2 SoC chipsets for DSLAMs, OLTs, ONTs, gateways, modems, and STBs, Expanded market opportunity by $300M. Forged key partnerships and alliances with ODM/OEM the line driver and network processor vendors. Led third party technology and IP acquisition of PCIe, NVRe, DDR, SerDes, ARM, and MIPs cores, enhanced products features. Implemented worldwide training initiatives for customers, strengthened customer relationships, increased retention, and created new business opportunities. Developed marketing collaterals, datasheets, white papers, press releases, represented company at the trade shows and standard meetings. -
Sr. Director Applications And Strategic MarketingRealchip Communications 2000 - 2003Established strategic partnerships and created collaborative marketing arrangements with compatible product manufacturers for this VoIP packet processor manufacturer. Strengthened branding and propelled company to packet voice leader position. Created and deployed a comprehensive marketing campaign for MONET 1000 and 6000 product line of complex VoIP SoCs. Created strategic product roadmap, negotiated third party IP for DSP cores, and led the acquisition of innovative DSP farm technology. Created new Ethernet product ideas and Ethernet/IP product line for this start-up company. The Ethernet product line named product of the year by Electronic Design Magazine. Spearheaded market research and strategic product and relationship planning. Built, trained, and managed FAE and AE teams for worldwide customer applications and support leading to outstanding customer service programs.
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Field Technical Marketing And Sales DirectorAgere, Inc./ Lucent Microelectronics 1998 - 2000Built, trained, and managed superior FAE and AE teams for customer applications in gigabit routers, switches, concentrators, network test & monitoring, load balancing, DSL aggregation, security, VoIP, and VoATM to support global sales activities for this network processor startup company. Developed training hardware and software using functional programming language and Agere scripting language, scripting for QoS, diffserve, policing, and RMON. Working with the sales team, delivered customer presentations, conducted product demos, and achieved 20 design wins. Led technical & business discussions with C-level and other executives, Conducted analysis and due diligence during acquisition by Lucent..
Dr. Ken Madison Skills
Dr. Ken Madison Education Details
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Santa Clara UniversityComputer Engineering -
San José State UniversityElectrical Engineering
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University Of PhoenixMarketing
Frequently Asked Questions about Dr. Ken Madison
What company does Dr. Ken Madison work for?
Dr. Ken Madison works for Product Management And Marketing Executive
What is Dr. Ken Madison's role at the current company?
Dr. Ken Madison's current role is Product Line Management and Marketing and Business Development and Solution Sales Executive.
What is Dr. Ken Madison's email address?
Dr. Ken Madison's email address is ke****@****ast.net
What schools did Dr. Ken Madison attend?
Dr. Ken Madison attended Santa Clara University, San José State University, University Of Phoenix.
What skills is Dr. Ken Madison known for?
Dr. Ken Madison has skills like Product Management, Strategic Partnerships, Product Marketing, Semiconductors, Marketing Strategy, Cross Functional Team Leadership, Wireless, New Business Development, Business Strategy, Ethernet, Team Leadership, Team Building.
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