Ken Markus

Ken Markus Email and Phone Number

Chief Operating Officer at Innovid @ Innovid
Ken Markus's Location
New York, New York, United States, United States
Ken Markus's Contact Details
About Ken Markus

Growth-Stage Technology Executive (COO) | Former Chief Client Officer | Ex-GoogleAbout:Customer-focused executive who transforms growing companies through operational excellence and customer success. Built my foundation at Google, managing a 1000+ vendor network across 7 countries and a $50B ad business. At Innovid, guided the company through multiple pivotal growth phases:- High-growth stage (50%+ YoY revenue growth, driving 10X growth in AdTech services)- Pre-IPO transformation (95%+ revenue retention, industry-leading margins)- Post-merger integration of 130+ person measurement solutions provider- Post-IPO focus on AI-driven productivity (10+ point margin improvement) and cash flow optimization (10% DSO reduction)Proven track record of building and scaling customer operations while driving technological innovation. Led 200+ person teams across account management, solutions engineering, and operations, consistently achieving >90% client satisfaction. Deep expertise in CTV, OTT, and digital media platforms with demonstrated ability to transform service delivery and operational efficiency through AI and automation.Expertise in:- Process Re-engineering & AI Implementation: Achieved >90% Client Satisfaction through workflow optimization and AI-enhanced processes, improving margins by 10+ points while reducing DSO by 10%.- Scaling Global Operations: Managed 1000+ vendor network across 7 countries, driving 10X growth in AdTech services while achieving 99.9% accuracy rates. Successfully integrated 130+ person post-merger teams.- Customer Success Leadership: Sustained 95%+ revenue retention through customer-centric initiatives. Grew self-service platform to 10% of revenue with 100% client retention while achieving highest gross margins.- Strategic Technology & Process Innovation: Led transformation from manual to automated processes across operations, reducing turnaround times by 50%. Developed 200+ internal tools at Google to improve service team efficiency.- CTV/OTT Media Excellence: Deep expertise in scaling video advertising operations, securing exclusive partnerships with major publishers including NBC Olympics through operational excellence and quality improvements.

Ken Markus's Current Company Details
Innovid

Innovid

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Chief Operating Officer at Innovid
Ken Markus Work Experience Details
  • Innovid
    Chief Operations Officer
    Innovid Feb 2023 - Present
    New York, Ny, Us
    AI-Enhanced Productivity: Rolled out AI tools, boosting productivity and improving margins by over 10 points through smarter, automated processes.Cash Flow Optimization: Led client-specific audits and selected strategic vendors to streamline billing operations, resulting in a 10% reduction in Days Sales Outstanding (DSO) and strengthening cash flow.Customer Experience Leadership: Maintained full ownership of the end-to-end customer experience, investing in customer success initiatives to sustain high retention rates and deepen client engagement.Global Vendor Strategy: Expanded and optimized outsource/vendor partnerships to provide 24/7 follow-the-sun support, enhancing productivity and ensuring continuous, high-quality service across regions.
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  • Innovid
    Chief Client Officer
    Innovid Jan 2019 - Feb 2023
    New York, Ny, Us
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  • Innovid
    Svp Of Global Operations And Client Services
    Innovid Oct 2015 - Dec 2018
    New York, Ny, Us
    Lead global operations and client services teams to support growth by creating best practice operational controls and processes, while ensuring delighted customer success.Member of Management Team.Focus on best-in-class services for clients with the following teams: - Business Intelligence- Revenue Operations- Account Management- Ad Operations (includes trafficking and QA)- Technical Support (Tier 1 and Tier 2)- Custom Solutions Engineering
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  • Google
    Scale Operations And Services For Adtech And Media
    Google Jun 2014 - Oct 2015
    Mountain View, Ca, Us
    Leading one of Google's largest third party services operation. Overseeing management of entire team of 1000+ agents, working in 7 separate locations, supporting 10+ languages, and all of Google's Advertising products.This operation was identified as one of the best managed programs at Google, and the team was requested to present internally multiple times on our vendor strategy.
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  • Google
    Media And Platform Solutions - Data, Tools, Process Re-Engineering
    Google Oct 2011 - Jun 2014
    Mountain View, Ca, Us
    Leading a services and operations organization responsible for scale initiatives that support of all advertiser facing display and platform products globally while ensuring client satisfaction and the highest level of service.Team builds tools and prototypes to increase productivity of support teams, sets and executes data and information strategy.Products supported include YouTube, AdMob, GDN, DoubleClick Buy Side products (DFA, Search, Rich Media, DBM/Invite) and the DoubleClick AdExchange.
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  • Google
    Rich Media Technical Services
    Google Oct 2010 - Oct 2011
    Mountain View, Ca, Us
    Led a team of 30 technical specialists responsible for managing relationships with the top creative agencies and advertisers, building Rich Media campaigns both on Google owned properties such as YouTube and other publishers across the web. Managed the global vendor program support production and quality assurance efforts.
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  • Conde Nast
    Director, Online Marketing And E-Commerce
    Conde Nast Mar 2007 - Nov 2010
    New York, Ny, Us
    Responsible for strategy, execution, and innovation of global e-commerce and online subscription activities. Oversee the budget and efforts of the online marketing team, including internal promotions, affiliate programs, co-registration, email marketing, search marketing (SEO, SEM, CPA, CPC), and applications development. Developing new programs in conjunction with internal and external partners, vendors, and media. Manage P&L and a team of online marketers, brand managers and strategists. Leverage our e-commerce suite (ATG) to maximize production and execute online campaigns. Primary point of contact with IT to ensure technical implementation meets business needs.Maintain testing program across all online channels. Launch more than 100 tests per year across pricing, creative, and bundling tactics to increase conversion (landing page optimization) and profitability.Work with editorial, production, and IT to maximize production while maintaining the highest quality product in the industry.Responsibility includes both the US market and international markets as well.
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  • Sirius Satellite Radio
    Director Of Subscriber Management
    Sirius Satellite Radio Dec 2005 - Mar 2007
    New York, Ny, Us
    Responsible for leadership of process and information management programs and initiatives dealing with all aspects of subscriber management including subscription processing, subscriber retention, customer care, marketing, subscription metrics, and customer-facing systems. Work with the business community to identify and clearly articulate the gap between desired and actual operational business performance. Responsible for development and implementation of controls and process improvements. Also responsible for ongoing monitoring of process improvements and metrics.
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  • Time Inc.
    Product Manager - E-Commerce
    Time Inc. Feb 2001 - Dec 2005
    New York, Ny, Us
    Manage a team of java developers who focus on technical implementation of the company's e-commerce strategy. Represent the team at strategy, assessment, partnership, and prioritization sessions and meetings.
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  • Mavenmc
    Partner And Founder
    Mavenmc May 1998 - Feb 2001
    Independent consulting business on internet strategy, applications development and search engine optimization. Managed, updated, and designed database for a network of matchmaking websites. Led the conceptualization and implementation of the internet strategy for an international non-profit organization. Programmed applications for the PalmOS.
  • Economy.Com
    Senior Web Architect And Research Analyst
    Economy.Com Jan 1997 - May 1998
    Oversaw business strategy of a new business venture: The Dismal Scientist (www.dismal.com), a website focusing on economic data and analysis, developed marketing strategy and business alliances, devised advertising budget and promotional activities, managed the entire website production and operation process and led the programming team. Also contributed economics articles featured on the website.

Ken Markus Skills

E Commerce Online Advertising Digital Strategy Sem Strategy Direct Marketing Digital Media Online Marketing Email Marketing Marketing Strategy Digital Marketing Advertising Analytics Strategic Partnerships Advertising Operations Management Crm Business Development Cross Functional Team Leadership Marketing Marketing Management Content Management Business Strategy Program Management New Business Development Product Management Business Process Improvement Operations Management Team Building Team Leadership Video Leadership Project Management Vendor Management

Ken Markus Education Details

  • Columbia Business School
    Columbia Business School
    Mba
  • London Business School
    London Business School
    Mba
  • Cuny School Of Professional Studies
    Cuny School Of Professional Studies
    Data Analytics
  • University Of Pennsylvania
    University Of Pennsylvania
    Management And Technology Program

Frequently Asked Questions about Ken Markus

What company does Ken Markus work for?

Ken Markus works for Innovid

What is Ken Markus's role at the current company?

Ken Markus's current role is Chief Operating Officer at Innovid.

What is Ken Markus's email address?

Ken Markus's email address is ke****@****ail.com

What is Ken Markus's direct phone number?

Ken Markus's direct phone number is +191736*****

What schools did Ken Markus attend?

Ken Markus attended Columbia Business School, London Business School, Cuny School Of Professional Studies, University Of Pennsylvania.

What are some of Ken Markus's interests?

Ken Markus has interest in Leadership, Roi And Eva Analysis, Management, Children, Economic Empowerment, Civil Rights And Social Action, Education, Alternative Energy, Mentoring, Poverty Alleviation.

What skills is Ken Markus known for?

Ken Markus has skills like E Commerce, Online Advertising, Digital Strategy, Sem, Strategy, Direct Marketing, Digital Media, Online Marketing, Email Marketing, Marketing Strategy, Digital Marketing, Advertising.

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