Research and analysis for the industry sectors technology, media, telecommunications and financial information services as well as on startups as a member of PwC Germany's Research Center team.

- Process Optimization: Streamlined the bedtime routine by introducing a consistent end-to-end rocking-to-stillness transition strategy, resulting in a 84% reduction in the likelihood of waking during crib transfer.- Organizational Performance: Fostered positive family dynamics among all international stakeholders through regular check-in meetings to align caregiving approaches.- Workforce Transformation: Promoted early cognitive and motor skill development by introducing a structured playtime routine with "Joze the Giraffe".- Supply Chain Management: Developed a differentiated supply chain strategy, balancing premium and discount diapers order management and fulfilment.