Kenna W. Email & Phone Number

Chicago, Illinois, US

• Manages $1.2B frozen Marie Callender’s single-serve meals portfolio
• Co-leads and organizes annual ABM and Brand Analyst "Brand Camp" in order to facilitate improved onboarding/training for new members to Conagra's brand organization

Chicago, Illinois, US

• Managed $80+ million frozen Marie Callender’s multi-serve meals portfolio driving 3% $ sales growth
• Led consumption analysis, competitive tracking, and assortment optimization for Multi-Serve Meals
• Actively worked to grow and improve Brand Analyst program by creating an "Analyst Buddy" cohort and connected Conagra with Indiana University's Brand Management Practicum and Consumer Marketing Workshop

Chicago, Illinois, US

• Managed $350+ million retail frozen Birds Eye Voila! meals portfolio driving 8% $ sales growth
• Owned P&L and monthly sales and operations planning (S&OP) with cross-functional partners
• Analyzed $2.6B frozen Multi-Serve Meal category to assess business health and identify growth opportunities
• Optimized product assortment by identifying distribution growth opportunities and creating a go-get plan to gain maximum on-shelf efficiency

Bloomington, Indiana, US

• Created ~15 person educational events supporting women in entrepreneurship and technology held twice a month
• Increased average event attendance by over 200% through digital marketing efforts creating a larger audience reach
• Led workshops and discussions about starting a business, feasibility, market validation, pivoting, and launching a business to give members a well-rounded view of the entrepreneurial process

Cincinnati, Ohio, US

• During the fall 2020 semester, I was involved with an experimental Brand Management Practicum at IU's Kelley School of Business. For this practicum, two team members and I are worked closely with P&G's Gillette.
• Analyzed trends in the men’s health & wellness to provide Gillette Ventures with educated recommendations
• Wrote a survey and conducted interviews to gain a better understanding of consumer habits and behaviors
• Ran survey analysis in order to better understand findings and use data to make educated steps towards brand growth
• Generated buyer personas, brand strategy, positioning statement, and a brand story for a new product in development

Amsterdam, NL

• Worked with the 8-person marketing team to brainstorm and complete several unique projects resulting in improvement of data analysis, budget making, graphic design, negotiation, communication, and creative skills
• Wrote and organized information for 20-page resident Welcome Books individually customized for 16 locations
• Produced creative blogs and informative copy to be distributed to over 5,000 residents across 4 countries
• Collaborated with 14 general managers in order to create and tailor merchandise and copy for their exact needs

Chicago, Illinois, US

• Led communication between Program and Site Directors to ensure smooth daily logistics for over 300 students
• Coached and developed students’ marketing, finance, and public speaking skills in preparation for product pitch competitions and mock management team press conferences
• Implemented strategic conflict-resolution plan for students and staff to provide a harmonious site-wide environment

Chicago, Illinois, US

• Facilitated the planning and creation of a full business plan for an entrepreneurial venture involving over 45 students
• Provided students with an interactive workshop introducing professionalism, resume building, and interview skills
• Interacted with guest lecturers Craig Wortmann of Northwestern’s Kellogg School of business, WTV’s Paul Lisnek, and Joe and Lilly Borne of Kangaroo Cups as they discussed entrepreneurship, communication, and negotiation

Broomfield, Colorado, US

• Enhanced to-go order process by implementing a structure aimed at decreasing customer wait time
• Interacted with customers to provide them with an outstanding and personalized experience each visit
• Guided 3 new team members through the operations and culture of Noodles World Kitchen

• Prepared weekly lesson plans focusing on personal and learning development that followed the studio's curriculum
• Taught 15 children grades K-5 how to express themselves through movement in Hip Hop and Tap dance
• Gained planning skills and patience which lead to a structured, yet fun, learning environment for the students

• Competed and placed 3rd out of 24 groups at state level thus qualifying for the international conference based on written project and presentation dealing with hospitality and tourism
• Conducted 10 events promoting careers in Entrepreneurship within my community gaining over 600,000 impressions
• Participated in an international business leader development conference focusing on professional development

• Elected out of a 456-person student body to collaborate with the school faculty in order to represent students’ needs
• Planned three school dances, senior activities, and High School Graduation thus learning valuable skills in event planning through exposure to logistical aspects of planning large-scale events for 1000+ students

Bachelor Of Business Administration - Bba, Marketing, Entrepreneurship & Corporate Innovation

Business, Economics, And International Relations

Education record