Ken Naftzger Email & Phone Number

Driven Strategic Marketing and Sales Enablement professional with over 25 years of experience driving significant impact in organizations like Dell, HP, Hitachi, Apple, and start-ups, increased pipeline by over 600%.Expertise in: • Targeting - Provide targets for marketing and sales programs using different methods• Lead Generation - Driving the end-to-end outbound play process from brief/strategy, criteria building, targeting, modelling, scoring, execution to reporting• Marketing Operations - Deep understanding of the full Lead to Revenue Cycle, Segmentation, Ideal Customer Profiling, Account and Lead Scoring• Sales Operations – Annual Planning process (Projections and Budget), goal setting, territory alignments, defined quarterly objectives, development of incentive programs, ongoing analysis and adjustment of the sales plan• Business Analytics – Record of analyzing markets, competition, and successfully developing new business opportunities, strategic partnerships, and revenue streams in domestic and global markets• Optimizations/Process Improvements – Standardization and streamlining of processes as well as incorporation of best practices• Definition of Requirements – extensive experience on product strategy and development, definition of customer requirements, business development, marketing and sales operations, financial modeling and analytics.

Listed skills include Start Ups, Business Strategy, New Business Development, Team Building, and 25 others.