Your favorite strategist's favorite Strategy Agency.Whitelabel strategies and custom culture research for agencies and brands.Publishing PULP Mag the only ad mag that unlocks that 3am feel to devour culture and voyeur into the future. Brands:Pepsi Co. Brands Trident TecateFiverrPULP MAG | Culture Mapping by ApplejuicePulp interrogates what you knowExposes the truth& Maps the futureAswering the questions that keep culture leaders, creators and CMOs up at night, what's does the future hold? What does cutlure look like tomorrow? What is next?

Strategy lead for for Verizon, Hendrick’s Gin & Glenfiddich - brought on to shepherd in Verizon rebrand and punch up creativity for Hendrick’s. Previously Amex US/Global, setting up strategy team across US and UK. Translating culture, lifestyle, tech, and behavior into brand love, consideration and loyalty. Verizon • Concepted and launched MyAccess App with “Big Ticket” Experiences across entertainment, music and sports• Sports (NHL & NFL) strategy: inclusive of NFL/Super Bowl Year Long Planning (always on & big stunts)• Verizon x Disney partnership with Wish AR experience • Music Festival Creative Strategy• Fifa/Verizon Pitch (we won!)Hendrick’s Gin• Master Brand and additional SKU planning- Creative Campaigns • Sampling Strategy Some of the work Amex:• Re-imagined Play for Amex Premium Card Members with Made a ‘toy shop’ at Miami Art Week: https://www.americanexpress.com/en-us/newsroom/articles/entertainment-and-experiences/meet-the-artists-who-reimagined-play-with-american-express.html • Global Festivals Portfolio: Letting festivals goers live their most nostalgic life ('23) and most Delulu life ('24) at Coachella, British Summer Time, All Points East • Centurion Club NYC brand strategy/positioning• Amex Member Week: introduced digital trial passes for all to sample the benefits of being with Amex.• Reimagined how Golf, Tennis & Basketball is Better #WithAmex • Savor & Soul #TheAmexBrunch collaboration with Blacktag - a global platform for Black creators and Black cultureAmex Results-Amex 2023 first-quarter revenue growth of 12% yoyAdditional Work•Coke Festival Sips&Sounds positioning strategyAdWeeks Experience Agency of the Year

Led strategy for Global and US clients across the agency during hyper growth, including new business relationships.Spectrum: Creative StrategyOpendoor: Creative StrategyDiageoZacapa: creative strategyExpedia Group Hotels.com: Web design and safetyVRBO: Competitive Research

Worked with each Madwell office, NY, Denver and Hong Kong, to bring big ideas to life across multiple strategic disciplines from traditional brand and creative strategy to connections planning, experiential, and naming.Strategic Lead at Madwell & Bankrobber (Madwell Experiential Shop)Verizon Gaming • Pitched The Reset campaign which landed the account (Ad Age, Small Agency Integrated Campaign of the Year Gold & 3 Clios )• Lead Strategist of Xbox Partnership Launch, NPC "real-life gamer live stream" campaign (One Show Shortlisted)Netflix •Money Heist: Season Final Launch campaign: Music video with Becky G. (Rolling Stone Magazine liked the videa!)•JeenYuhs : Launch Party (Pregnant Rihanna attended) •The Sandman: Sleepcast campaign to launch seriesFilmNation •Naming strategyJobsOhio (Yes, all those red Ohio billboards that even Eva Chen of IG posted about on her stories)• Pitch & strategy leadNY Marathon •Brand and Comms LeadBorn Free (Eggs)•Repositioning and campaign leadCultural research support ninja on: Clif Bar Innovations, Trust for Public Land (re-brand), Visible, Heineken InnovationsQueerwell Lead- LGBTQIA+ employee resource group

EDELMAN | Home Appliances - 2019 Holiday social & digital campaign ("Meditation") , 2020 Planning&Consumer Electronics (TV) - 2020 Planning PUBLICIS | Walmart - 2020 vision planning workshop and social good.L&C | Dole International & Zacapa Rum

Toyota + Asics (Global)MiraiLead brand strategist for Toyota's first hydrogen fuel cell vehicle, the Mirai.SupraCultural researcher and brand strategist on the long-awaited return of the famous sports vehicle, the Supra.Wrote the 2019 trends (and creative implications) report. Presented to both Dallas and LA strategy and creative teams, emphasizing unique takeaways for each group. Brand Strategist working with CCO and CSO on ASICS global I MOVE ME campaign.• Youth expert 2019 New York Festival Award: Regional Agency of the Year

Art, Culture, Rebel -Are you the FEW?The Radical FEW is an experiential art platform and Zine publication. FEW works with artists and art groups, of all genres, to benefit the advancement of artists visibility. The Zine explores trending discourse, focusing on one topic per publication. www.theradicalfew.comRecent art experiences include: • “ONE” a women’s group show- 2018• "Love Is Action. RIOT" a political love letter from art- 2018• Mar Vista Art Walk Staff and Friends of Show - June 2018 • "unGallery" at Munster Manor, one day festival of art- 2017 and 2018Panel • Speaker - Panel at "Strength" - artist and curator panel on accountability, risk-taking, and empathy in the process of doing art and creating art-focused communities. Zines • Gen Z • LGBTQueer+ • Graffiti v StreetArt • 2020 TrendsRead about “Love Is Action. RIOT” in the news - www.argonautnews.com/creative-resistance

Worked with brands and agencies to develop experiential strategy, brand management, social media strategy, and content creation.Worked for international brands such as:• Macallan Scotch (Tool N. America)- Gallery 12 brand experience strategist• Snapchat (Uwowi content studio)- In-store and internal content strategist• Call of Duty (OMD) - Media and experiential strategistAnd cool local business and organizations like: • Swell Spaces - Branding consultation• Mar Vista Art Walk - Brand voice development, social strategy, and social content creation

Qualitative and quantitative (BAV) research for EMEA and Global clients.Worked with EMEA Head of Planning & Insight, EMEA Regional Director of Analytics, or global CSO and teams on existing client briefs and new business. Brands include: Chanel, Viagra, Prudential, United Emirate Air, and Danone ‘Light and Fit’.Contributor and writer:• Y&R 'Trends with Tension' Retail, 2015-2016• DAVOS lecture and the 2016 Y&R economic report research contributor.

Worked with Executive Office of Information and Communications.Was on planning team for the International Programme for the Development of Communication Conference; a funding summit which hosted over 80 U.N. country ambassador.Wrote PR best practices guidelines and funder marketing book for African based offices during Ebola crisis.