Kenna Sugrue Email & Phone Number

London, Gb

London, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

• Developing, implementing and analysing high-quality tactical marketing campaigns which are on brand, timely, and perform within specific budget and ROI criteria with a view to grow Fitness & Swim School memberships, member retention, revenue and profitability. • Leading on the branding, communications, development and analysis of Fusion’s products – Swim School, Total Football, INTENCITY, Bickels Yard Café’s. • Analysing data and promptly acting upon the results to maximise ongoing… Show more • Developing, implementing and analysing high-quality tactical marketing campaigns which are on brand, timely, and perform within specific budget and ROI criteria with a view to grow Fitness & Swim School memberships, member retention, revenue and profitability. • Leading on the branding, communications, development and analysis of Fusion’s products – Swim School, Total Football, INTENCITY, Bickels Yard Café’s. • Analysing data and promptly acting upon the results to maximise ongoing effectiveness. • Liaising with specialist agencies to establish efficient digital, media buying, PR and creative plans to ensure lead targets are hit – 60k lead target and within budget of £120k per campaign. • Direct management and recruiting/training responsibilities for a team of 2 executives. • Lead on the launch of The City Baths, Newcastle – a Grade II listed building reopened in January 2020. Provided an effective launch plan to reflect high lead generation activity across all channels to assist with the target of 2,000 members on opening, working to a budget of £145k. • Responsible for the communication strategy and execution for the closure and relaunch of centres during Covid-19. Show less

London, United Kingdom

I took on the opportunity to change roles where I would play an instrumental role in developing and implementing local market strategies for a portfolio of 25 leisure centres. In this role I focused on: • Creating and deploying local plans for key redevelopment, opportunity or recovery sites using both traditional & digital marketing.• Collaborate with senior leaders in order to generate fluid plans taking into consideration wider business requirements. • Marketing lead on… Show more I took on the opportunity to change roles where I would play an instrumental role in developing and implementing local market strategies for a portfolio of 25 leisure centres. In this role I focused on: • Creating and deploying local plans for key redevelopment, opportunity or recovery sites using both traditional & digital marketing.• Collaborate with senior leaders in order to generate fluid plans taking into consideration wider business requirements. • Marketing lead on refurbishments, working with budgets of up to £75k ensuring that activities are implemented effectively, on schedule and within budget. Including: £1.3m reinvestment into Southend Leisure & Tennis Centre and the INTENCITY studio at Park Road Pools & Fitness.• Analysing opportunities within the commercial reports to drive membership sales and revenue.• Managing each centre’s website and app, focusing on driving website SEO whilst analysing results through Google Analytics and trends to improve traffic and the customer journey. • Coordinated the development of a central toolkit approach to assist in streamlining local marketing for more efficient work practices both in and out of centres. Show less

London, United Kingdom

In this role I provided central support to all national campaign and product activity by actively seeking to improve existing material with responsibilities for multiple traditional and digitalchannels.• Provided strategic direction, deployment and analysis of social media activity with anincrease of followers by 35.5k and engagement by 188k across Fusion’s full socialnetwork, using Hootsuite as a management tool.• Created and executed the email calendar for each campaign… Show more In this role I provided central support to all national campaign and product activity by actively seeking to improve existing material with responsibilities for multiple traditional and digitalchannels.• Provided strategic direction, deployment and analysis of social media activity with anincrease of followers by 35.5k and engagement by 188k across Fusion’s full socialnetwork, using Hootsuite as a management tool.• Created and executed the email calendar for each campaign reaching out to a databaseof 150k. Aiming to drive increases in relevant website traffic, customer engagementand customer retention with lead targets of 60k per campaign• Created digital assets, social assets, email content, website panels and core collateralto support marketing activity across all locations for campaigns and ad hoc requests• Created regular media releases and liaised with PR agencies where applicable to seekand create regular local PR opportunities. Show less

Christchurch, New Zealand

Internationally recognised accommodation franchise located throughout NZ. I was responsible for maintaining and building the brand across a variety of marketing platforms and events, including: • Management of social media, successfully increasing Facebook page likes from 3k-11.5k primarily aiming to increase engagement on posts• Managed and ensured web content was updated and planned SEO strategies forimproved traffic to generate leads (Joomla & WordPress)• Strong… Show more Internationally recognised accommodation franchise located throughout NZ. I was responsible for maintaining and building the brand across a variety of marketing platforms and events, including: • Management of social media, successfully increasing Facebook page likes from 3k-11.5k primarily aiming to increase engagement on posts• Managed and ensured web content was updated and planned SEO strategies forimproved traffic to generate leads (Joomla & WordPress)• Strong contributor to the digital environment, including SEO implementation, emailmarketing, content developing, analysing web results and ensuring ROI on all initiatives• Supported the build of the new membership system, CRM & loyalty scheme to improvecustomer experience and retention• Event planning and management for annual conferences and forums with approx. 120delegates, aiming to bring together franchise owners and refocus on forecasted goals• Solely represented the company at tradeshows & exhibitions for brand awareness Show less

Orlando, Florida - United States Of America

I participated in a year long internship at Disney World in Orlando, Florida. I had multiple roles throughout the year, initially working with the parades where customer service and guest interaction was a significant focus. I was also a food and beverage and merchandising attendee in a very fast pace environment where it was vital to work efficiently and effectively at all times.

Postgraduate Diploma In Sports Business

I have a very strong passion for sports so decided at university that at some stage in my career i would like to be working in the sports.

Bachelor Of Commerce (B.Com.), Marketing

Activities and Societies: University of Otago Squash Club - Committee Member Bachelor of Commerce degree, Majoring in Marketing.