Kenn Dixon, M.A., Cdmp, Apr Email & Phone Number

Texas, United States

Dallas, Texas, United States

As the President of the Dallas PRSA Chapter, I serve as the primary leader and representative of the chapter, responsible for guiding its strategic direction and ensuring the achievement of its goals. My role includes fostering a strong sense of community among members, providing mentorship and support, and promoting the value of public relations within the local professional landscape. It is my role to lead regular meetings and events, overseeing the planning and execution of initiatives aimed at advancing the knowledge, skills, and networking opportunities available to chapter members. Collaboration with the board of directors, committee chairs, and other stakeholders will be essential to drive growth, engagement, and excellence across all chapter activities.Additionally, as the PRSA Chapter President, I act as an ambassador for the organization, representing its interests and values within the broader professional community. This opportunity involves cultivating relationships with industry partners, government officials, and other relevant entities to advocate for the importance of ethical and effective public relations practices. I have the pleasure of playing a crucial role in promoting diversity, equity, and inclusion within the chapter and advocating for the profession's role in fostering positive social impact. Overall, it is my responsibility and leadership to be instrumental in advancing the reputation and impact of the Dallas PRSA Chapter, empowering members to excel in their careers and contribute meaningfully to the field of public relations.

Dallas, Texas, United States

Dallas, Texas, United States

Collegedale, Tennessee, United States

Course Instruction in Public Relations Principles and Theory & PR Strategies and Management in the Graduate School/& School of Journalism and Communications-Prepare instructional materials and instruct students in Speech or other Communication courses.-Perform duties associated with instructing and assessing student progress in a timely manner, including grading and required record-keeping based on university guidelines-Use strong organizational and time management skills to teach well-prepared classes-Mentor and nurture students with a compassionate Christlike spirit for the purpose of supporting and encouraging them academically and spiritually

Alvarado, Texas

Non-profit with 1500 employees and $65M in revenue. Hired for expertise in PR, marketing, digital media, journalism, crisis communications, and customer service to progress team with innovative plans such as a mobile studio and digital content creation. Responsible for developing, integrating, and implementing a broad range of public relations activities relative to the strategic direction and positioning of the organization and its leadership. Reports to the President and CEO, managing a document printshop, full-serve video production studio, and mobile production studio for live events, overseeing a team of 12-16 employees and contractors with a $1.5M budget.Leadership: Improves employee engagement by fostering a high-performance, continuous improvement culture that values learning, innovation training, new skill acquisition, and a commitment to quality.Innovation: Increased giving by 30% ($50M to $65M) over 3 years, including COVID, by growing live video production capabilities and launching new public relations campaigns, producing 200K+ hours of content targetted to high-level audiences, including media and key influencers, that increased online engagement.Innovation: Grew senior leadership visibility by 80% by deploying new digital marketing strategies, including a live monthly show featuring the C-suite and a CEO talk show engaging staff via storytelling. Innovation: Accelerated new employee onboarding and decreased missed mandatory training by introducing AI via in-house media production to assist HR in streamlining mandatory policy updates and reduce dependency on limited HR resources. Operational Excellence: Improved prioritization, status transparency, and resource utilization by creating a project management process for the intake and execution of communication and PR projects.

Midlothian, Texas, United States

Freelancer and consultant for integrated marketing, digital content creation, crisis communications, PR, market research, business intelligence, and analytics for numerous small and midsized businesses.Leadership: Improved client visibility and spending by providing SMART strategies and objectives.Innovation: Integrated digital, video, and new media strategies into plans based on research of brand, culture, audience, and goals to deploy the right tactics for business success. Operational Excellence: Increased customer satisfaction by providing obtainable objectives while continuously improving existing processes to streamline service delivery effectiveness.Visionary leader with extensive expertise in healthcare, renowned for driving transformative change and innovation within complex medical centers. Possesses deep knowledge of healthcare systems, policies, and practices, coupled with a proven track record of developing and executing cutting-edge marketing strategies. Adept at leading high-performing, multidisciplinary teams to achieve organizational excellence, enhance patient care, and foster a culture of continuous improvement. Known for strategic vision, operational acumen, and an unwavering commitment to advancing healthcare delivery and outcomes.

Huntsville, Alabama

HBCU with 1,300 students and 200 staff. Hired to lead marketing, communications, and public relations campaigns. Served as Managing Editor for university publications, speeches, and new releases. Reported to the University President and Executive Director for Advancement, managing a full-service video production and broadcast studio with a team of 12-25 employees, contractors, and students and a $500K budget. Leadership: Elevated the customer experience and engagement by driving the adoption of storytelling across marketing initiatives. Leadership: Drove open communication and growth by creating a symmetrical communication structure and mentoring on customer service, conflict resolution, and interpersonal communication. Innovation: Improved university awareness and enrollment by 45% over 3 years by leveraging target market analytics to create and implement strategic marketing plans leveraging new digital and social media, such as a Virtual Reality (VR) tour to reach new markets. Innovation: Increased event attendance, student diversity, and stakeholder engagement by launching the university’s first-ever integrated digital media campaign, effectively integrating digital, print, signage, social media, websites, texting, and Over TV (OTT) advertising with corresponding workflows. Operational Excellence: Decreased public relations and marketing project life cycle on-time completion and delivery from 65% to 98% within the initial 7 months by establishing a strategic methodology for the creation, launch, and evaluation of PR and marketing campaigns due to no one evaluating program success and hence run the same programs over and over with the same results.PR Strategy: Grew the university's global reach by 500% by devising, developing, and implementing a public relations plan aligned to the university’s goals, markets, objectives, strategies, and tactics, fostering and cultivating key partnerships and relationships with news and media organizations.

Dallas/Fort Worth Area

Non-profit with 600 employees and $25M in annual revenue. Hired to manage all the 5-state conference's public relations, media, marketing, and branding, including digital media content for web, mobile, and social media networks. Reported to the President and CEO, managing a $200K budget and reach of 80+ communication leaders.Leadership: Grew skills via training in crisis communication, social media, branding, and marketing.Innovation: Improved brand awareness by introducing and deploying a mobile app in coordination with a rebranding campaign, new website redesign, and improved social media presence with consistent content. Operational Excellence: Drove adoption of video, social, and consistent branding across the region by creating a central resource database and annual training for leaders and communication departments.Strategy: Increased participation and engagement by 50% over 12 months at in-person events and improved effectiveness by 80% over 15 months in online event reach by improving production equipment, creating more engaging strategies to target audiences, and providing more relevant content.

Garland, Texas

Closely working with the Church Board in formulating vision and strategy based on God’s leading for Casalita Drive SDA Church.It is my primary responsibility as the Senior Pastor to manage the Church and overseeing, directing and supporting the church ministries to accomplish the vision set for them.Central management and oversight duties over the Outreach, In-reach, stewardship, and discipleship of all membership.We have reduced the debt of the church and created a surplus which allowed for the retirement of the mortgage in just 3 1/2 years.Developed an Adventist Education student fund and culture among church community.Creation of Broadcast and marketing strategies for the local church for weekly content deliverywww.casalitadrivesda.org

Dallas/Fort Worth Area

Direct leadership overall youth ministries programs, departments, events, and development for City Temple SDA Church.Oversee the implementation of ministries from 0-29 years of age. Creation of first youth church for Southwest Region Conference with functioning officers.The directing of a Kids in Discipleship program for children 6-12 that will give them the tools to witness and grow in there spiritual journey.Assisting the Senior Pastor and Associate with the church business and ministries.Conducting meetings, training and discipleship opportunities for membership.Strengthen the church through Biblical preaching, teaching, and visitation.

Dallas, Tx

Editor and Production content for Broadcasting on network. Development of broadcast marketing and ads strategies for national coverage-distribution.

Served as a volunteer chaplain for the Medical Center and that provided pastoral care and counseling to all Protestant faith staff members, patients and their families through prayer, home visits, Bible Studies, and follow-up assistance.

Physically fit and mentally capable of enduring the rigors of combat.Requisite knowledge to safely and properly employ the service rifle, pistol, and shotgun.Skills in land navigation and patrolling.close quarter combatcounter surveillancephysical securityurban combat techniquesmartial arts

Ph.D Strategic Media, Communication And Media Studies

Master Of Arts - (M.A.), Pastoral Studies/Counseling/Church Development

Master Of Arts (M.A.), New Media Journalism

Ba, Religion/Theology

Activities and Societies: Dean's List

Certificate In Crisis Management & Emergency Preparedness, Public Relations/Image Management

Executive Communications Certificate, Communication And Media Studies