Alison Kennedy Email & Phone Number

London, Gb

As the Managing Director of Po-Zu Shoes, I am passionate about leading our mission to create sustainable footwear that prioritizes both style and the health of our planet. With a focus on innovation and ethical practices, I oversee the strategic direction of the company, ensuring our products not only meet the needs of our customers but also contribute positively to the environment.**Key Responsibilities:**- **Rebranding & Marketing:** Spearhead comprehensive rebranding initiatives to enhance market presence and connect with our audience on a deeper level.- **Product Design Oversight:** Collaborate with design teams to create stylish and relevant footwear, staying ahead of trends while ensuring sustainability.- **Material Innovation:** Research and implement new materials to align with our commitment to eco-friendly practices and provide high-quality products.- **Sales Growth:** Drive sales strategies to achieve a 30% year-on-year increase, analyzing market trends and customer insights to inform our approach.- **Company Messaging:** Develop and refine messaging that highlights our dedication to making shoes that are good for you and the planet, ensuring alignment across all communication channels.- **Team Leadership:** Oversee the public relations and marketing teams to create cohesive strategies that amplify our brand voice and mission.I am committed to fostering a culture of collaboration, innovation, and sustainability at Po-Zu Shoes, working to meet our business goals and inspire positive change in the footwear industry. Let’s connect and explore how we can drive impactful change together!

• Applies strategic rigor to the development of our client campaign’s and partnerships, ensuring that they are aligned to an overarching brand strategy and development and that all representations of product and services — physical and digital — are world-class • Establishes a clear brand program across internal teams to ensure the brand is being represented to the fullest extent while meeting individual team business goals • Leads special projects as a part of our growth initiatives serving as the brand strategy expert • Consistently remains hyper attuned to cultural changes, with an understanding of how it will impact our client’s business, brand health, and customer perception • Translates consumer insights and market trends into the strategy behind our campaigns to move the needle on brand awareness and product differentiation Experience & Skills• 25+ years of experience in marketing strategy for high-growth brands, at an agency and in-house with brands such as Po-Zu Shoes, L’Oreal, Giorgio Armani, Chanel, IMG, Mikzd, OPI, and Moet Chandon. • brand-building experience, establishing brand guardrails, strategic frameworks, and brand-level narratives as well as brand development • Clear POV - knows the difference between a good creative idea and a good creative idea that is on strategy • Natural storyteller with high empathy for diverse groups of consumers • Proven ability to synthesize large amounts of information into actionable insights • Phenomenal at driving the big picture and overarching mission, but also happy to get into the weeds and to get things done • Experience working with cross-functional teams

Albrighton, Wolverhampton, Gb

Aligned short- and long-term strategies with corporate objectives to establish marketing direction and drive sales; implemented a revised company mission to positively impact work culture and improve employee engagement; recruited top-tier professionals to develop accountable leadership teams; • Drove vision to create cohesive brand pillars; developed RokiT Drinks portfolio packaging and collateral materials from concept to delivery; partnered with outside agencies on omni-channel strategies; adhered to compliance requirements to maintain product integrity; led in-house graphic and production teams.• Managed and organized acquisition of national and foreign distilleries, multi-national legal teams and financial advisors to manage contract negotiations and a $2M upgrade of assets; oversaw change management strategies; supported media and public relations initiatives; developed training for distributors and 25 global brand ambassadors.• Cultivated high profile strategic partnerships; examples include The LA Chargers, Houston Rockets, Las Vegas Raiders, Williams Formula One team and NHRA to secure business opportunities. o Secured three customized, brand-immersive, stand-alone lounges at Toyota Center to serve various levels of ticket holders and influence at point of purchase; aligned initiatives with Houston Rockets multi-channel marketing and public relations campaigns. worked with Levy and the Rockets senior marketing team to create high level programming within lounges which included , tastings, activations and giveaways during games and concerts to drive brand awareness and direct consumer engagement.

Los Angeles, California, Us

ROK Stars (Became ROKiT in 2019) Develop and implemented an integrated strategic communications and go-to market plans to advance ROK Stars brand identity; broaden awareness of its companies and priorities;Served as an integral member of the senior management team, was responsible for the development of Marula Oil, ROK Mobile, ROK Water, John Paul Selects, ABK Beer, and Oval Vodka communications and brand strategies. o Oversaw brand strategy for Marula oil, which included creating brand pillars, content creation, media relations, managing micro and macro influencers, media relations, managed social media and website update. Growth of the Marula brand was successful, resulting in increased value. With a desired end result- Marula being sold in 2016. o Led launch of ROK Mobile with go to market strategy, worked with M&C Saatchi team to integrate pr and marketing initiatives, created “You’re a ROK Star” campaign.o Promoted to CEO Of ROK Drinks in August 2015

Founded and lead powerhouse consultative firm offering full-service public relations, marketing, digital marketing and event production, continuously exceed projected growth 100%; provide short- and long-term solutions in the beauty, luxury, and consumer goods arenas; achieved 100% client retention; managed teams of internal employees and external agencies and consultants.•Successfully provided integrated partnership experiences for clients to impact retention and streamline processes; negotiated marketing strategies and service level agreements; gathered quantitative and qualitative data to anticipate and address regional, national and global nuances.•Executed an integrated approach to drive sales, product awareness and brand image for companies like J. Crew, Evisu, Nike, K-Swiss, Sailor Jerry, Perrier Jouet, Moet, Brain Atwood, Buffalo Jeans, Grey Goose, Shisedio's 5S, Sugar, and Body, and Soul Cosmetics; managed integrated multi-tiered store openings for Madewell, The Container Store, and 5S.•Managed a prosperous 13-year relationship with L’Oréal to manage west coast events; create custom branding solutions to showcase and highlight products at exclusive, red carpet events for awards shows including the Emmys, Grammys, Oscars, Golden Globes, and one-off events; provided year-round PR support for SM, influencer and celebrity events. •Established a long-term relationship as a PR agency for IMG, global leaders in entertainment, sports and fashion; managed fashion week in NY, LA, and Mexico; cultivated press relations and provided VIP service to influencers ensuring maximum nationwide coverage for sponsors like Mercedes; partnered with brand sales teams to execute key strategies. Created marketing moments with KISS FM, America’s Top Model, Project Runway, FOX, NBC.•Rendered oversight to Swarovski's press previews and international outreach for Swarovski's Rockefeller Center Chandelier reveal, a first-ever gala hosted on the famed ice-skating rink.

London, Gb

Managed Public Relations outreach and Media for IMG Fashion Properties which included LA, NYC, Miami and Moscow

I managed and developed the Ted,Inc agency in LA and San Francisco through innovation, strategy, and team building. Developed a menu of marketing and Pr services. Built, attracted and retained business and managed multiple client accounts. Focusing on luxury brands Ted, inc created and executed event concepts with Louis Vuitton, Perrier Jouet, Lancôme, LVMH Brands, Chanel, Gary farm, Coty, Food and Wine Magazine, InStyle Magazine, etcWorked with multiple beauty brands as monthly retainer clients - garnering press via, print, online and digital. Produced events to increase brand awareness. Brands include: shisiedo launched the 5s brand with a store opening in NYC, Launched the shisedoo studio concept - Body and Soul resulting in best selling lipstick at Sephora , Created first launch event for J’adore parfum, 310, Lancôme, L’Oréal, Estée Lauder.Technology based business. Launched Beautyjungle.com. The first online beauty reatailer. Developed launch campaign for bananarepublic.com Built a media tour for launch of ashFord.com resulting phenomenal opening sales.

Milano, Mi, It

RESPONSIBILITIES and RESULTS:Managed yearly 6 million dollar event budget. Created events to raise brand awareness. Coordinated all editorial pulls and celebrity dressing. Secured targeted media endorsements. Managed day-to-day media message. Coordinated dressing and lending celebrities attire for events and award shows. Implemented all media sponsored consumer events. Worked with high profile clients to create in store events for their charities, I.e., Barbra Davis, Lilli Zanuck, George Clooney, Tom Hanks and Rita Wilson, Billy Crystal, Maria and Bobby Shriver.Planned the launch of Giorgio Armani CosmeticsProduced and executed the Eric Clapton event to benefit Crossroads Fire and Ice Ball planned and managed event executionAnnual kick-off event consecutively for 3 years in Beverly Hills store for Project Angel Food

Bachelor'S Degree, Communication And Media Studies

Art, And Art History