Alison Kennedy Email & Phone Number

London, GB

As the Managing Director of Po-Zu Shoes, I am passionate about leading our mission to create sustainable footwear that prioritizes both style and the health of our planet. With a focus on innovation and ethical practices, I oversee the strategic direction of the company, ensuring our products not only meet the needs of our customers but also contribute.

• Applies strategic rigor to the development of our client campaign’s and partnerships, ensuring that they are aligned to an overarching brand strategy and development and that all representations of product and services.
• Establishes a clear brand program across internal teams to ensure the brand is being represented to the fullest extent while meeting individual team business goals
• Leads special projects as a part of our growth initiatives serving as the brand strategy expert
• Consistently remains hyper attuned to cultural changes, with an understanding of how it will impact our client’s business, brand health, and customer perception
• Translates consumer insights and market trends into the strategy behind our campaigns to move the needle on brand awareness and product differentiation Experience & Skills
• 25+ years of experience in marketing strategy for high-growth brands, at an agency and in-house with brands such as Po-Zu Shoes, L’Oreal, Giorgio Armani, Chanel, IMG, Mikzd, OPI, and Moet Chandon.

Albrighton, Wolverhampton, GB

• Aligned short- and long-term strategies with corporate objectives to establish marketing direction and drive sales; implemented a revised company mission to positively impact work culture and improve employee.
• Drove vision to create cohesive brand pillars; developed RokiT Drinks portfolio packaging and collateral materials from concept to delivery; partnered with outside agencies on omni-channel strategies; adhered to.
• Managed and organized acquisition of national and foreign distilleries, multi-national legal teams and financial advisors to manage contract negotiations and a $2M upgrade of assets; oversaw change management.
• Cultivated high profile strategic partnerships; examples include The LA Chargers, Houston Rockets, Las Vegas Raiders, Williams Formula One team and NHRA to secure business opportunities. o Secured three customized.

Los Angeles, California, US

ROK Stars (Became ROKiT in 2019) Develop and implemented an integrated strategic communications and go-to market plans to advance ROK Stars brand identity; broaden awareness of its companies and priorities;Served as an integral member of the senior management team, was responsible for the development of Marula Oil, ROK Mobile, ROK Water, John Paul Selects.

• Founded and lead powerhouse consultative firm offering full-service public relations, marketing, digital marketing and event production, continuously exceed projected growth 100%; provide short- and long-term solutions.
• Successfully provided integrated partnership experiences for clients to impact retention and streamline processes; negotiated marketing strategies and service level agreements; gathered quantitative and qualitative.
• Executed an integrated approach to drive sales, product awareness and brand image for companies like J. Crew, Evisu, Nike, K-Swiss, Sailor Jerry, Perrier Jouet, Moet, Brain Atwood, Buffalo Jeans, Grey Goose, Shisedio's.
• Managed a prosperous 13-year relationship with L’Oréal to manage west coast events; create custom branding solutions to showcase and highlight products at exclusive, red carpet events for awards shows including the.
• Established a long-term relationship as a PR agency for IMG, global leaders in entertainment, sports and fashion; managed fashion week in NY, LA, and Mexico; cultivated press relations and provided VIP service to.
• Rendered oversight to Swarovski's press previews and international outreach for Swarovski's Rockefeller Center Chandelier reveal, a first-ever gala hosted on the famed ice-skating rink.

London, GB

Managed Public Relations outreach and Media for IMG Fashion Properties which included LA, NYC, Miami and Moscow

I managed and developed the Ted,Inc agency in LA and San Francisco through innovation, strategy, and team building. Developed a menu of marketing and Pr services. Built, attracted and retained business and managed multiple client accounts. Focusing on luxury brands Ted, inc created and executed event concepts with Louis Vuitton, Perrier Jouet, Lancôme.

Milano, MI, IT

RESPONSIBILITIES and RESULTS:Managed yearly 6 million dollar event budget. Created events to raise brand awareness. Coordinated all editorial pulls and celebrity dressing. Secured targeted media endorsements. Managed day-to-day media message. Coordinated dressing and lending celebrities attire for events and award shows. Implemented all media sponsored.

Bachelor'S Degree, Communication And Media Studies

Art, And Art History