Ann Kennedy Email & Phone Number

Portland, Oregon Metropolitan Area

Portland, Oregon Metropolitan Area

Project Management for website development

Seattle, Washington, United States

I was accountable for end-to-end development of all of Holland America's corporate catalogs, collateral materials, mobile apps and specified print and television advertising. I produced photo and video shoots (storyboarding, editing, directing) for multiple social and brand campaigns. I managed a team comprised of internal and external / freelance partners, and an $8M annual budget.● Saved $100K in production costs and nearly 20% on photography, printing and other expensesby implementing a virtual proofing and project management tool and renegotiating vendor contracts.● Played a key role in producing Holland America’s 228+-page flagship travel catalog, introducingproduction efficiencies that saved $300K on the project in the first year alone. ● Created a unique SaaS tool, the Promo Toolkit, that today enables 1,000+ travel agencies globally to create a diverse array of personalized, brand-consistent marketing materials for their clientele.

Seattle, Washington, United States

I led marketing and communications efforts (B2B/B2C) aimed at driving brand recognition and affinity for this award-winning hospitality company. Specifically, I oversaw an internal team and numerous vendors / freelancers who executed marketing plans, complex projects and large-scale campaigns.● Produced dozens of brochures and catalogs and managed production of sales collateral.● Developed and implemented an online photo image library, reducing duplicate resources and allowing for quicker, more cohesive print and electronic marketing communication.● Saved $100K+ annually in agency costs by personally conducting press checks.

Seattle, Washington, United States

This was a great, early-career role. I developed marketing collateral and online messaging to support sales of product lines and created custom-tailored messaging specific to each client. I also developed training programs to enable customer success. ● Grew new product line revenue from zero to $1M in just seven months by developing customized sales launch plans for each new product line.● Authored Connext’s first brand standards manual to ensure corporate / product brand alignment.