Providing marketing and communications counsel to clients by assessing the situation, determining the goals, developing a strategic plan and providing the final deliverables. I'm happy to approach challenges with fresh ideas and tried-and-true solutions. Partner with me for any of your writing needs, including targeted messaging with different styles and tones depending on your audience.

Spearheaded the initiative to combine separate firm websites into one site for Real Living during the acquisition and merger. Created a best-practices version of the intranet for real estate agents, extending HER's technology to all platforms.* Reviewed the three founding companies' websites to create one, comprehensive site incorporating the best components of each individual site, including navigation, design and content.*Developed a plan to merge the three intranet systems by streamlining available technology from existing sites and incorporating new systems to make the online community more robust and efficient.* Developed an interactive marketing strategic plan to incorporate further additions and functionality to the site throughout the transitional year.

Managed the marketing department staff and worked with the management team to accomplish the company's established marketing objectives within budget.* Developed the marketing plan, including the image, creative, media, interactive technologies and divisional marketing strategies and internal and external communication strategies.* Created associate tools and services to enable agents to tap into the overall marketing plan when interacting with clients.* Utilized technology to create additional internal communications means, including a strong intranet community with Web-based marketing tools for universal access among agents and employees.

Worked with other key executive members to create an effective plan for unveiling the company merger to employees and agents in each market and to national, regional and local media.* Compiled information from the three companies to write and develop a comprehensive announcement packet and planned the announcement events in each market.* Facilitated communication and helped develop new, streamlined company structure and practices during initial transition.

Provided public relations counsel to 10 clients. Continuously secured media coverage for clients through aggressive media relations, fostered communications with target publics through writing and graphic design of newsletters and brochures and provided government relations support by developing political action programs.

Coordinated activities for the company's week-long convention aboard a cruise ship, acted as editor of quarterly franchise magazine and branch newsletter, secured publicity for the company's 50th anniversary and new retail carpet venture through media and community relations and implemented a company-wide crisis communication plan.

Acted as promotions/media relations contact for two national television specials and a statewide television special produced by WQED. Developed program press kits and secured print and broadcast coverage across the country, resulting in more than 200 print articles and broadcast interviews.

Wrote news releases for weekly television specials which generated frequent articles and mentions in newspapers within the viewing area.