• Responsible for facilitating operational tasks to support the creation, organization, leveraging and utilization of digital assets across multiple channels and platforms for IZOD, Van Heusen and Warner’s brands. • Develop, document and maintain processes to bring order and consistency to all aspects of the creative content process while assisting in the creation of promotional content.• Track the needs and implementation of digital assets required to create marketing collateral including graphics, copy, photography, video and social media ads throughout the course of each season. • Provide project management (building timelines, identifying milestones, assigning work across cross functional teams) using Wrike and Smartsheet for photo shoot, website update, email and social media campaign projects.

• Managed logistics on all Dressbarn brand photo shoots for digital, e-com, social media, seasonal showrooms and brand presentations.• Developed a metrics driven product strategy that informed creative decision making around merchandise inclusion in marketing collateral.• Verified compliance with product strategy to create a consistent look and feel to all aspects of Dressbarn marketing to uphold a brand identity.

• In charge of all prep and coordination of samples for on-figure and still life photo shoots as lead contact for wardrobe and styling team.• Streamlined on-set photography by creating a reference database of relevant attributes of photographed clothing (quantity, stores, price, SKU).• As liaison between buying and marketing teams, coordinated with teams across 15 apparel and non-apparel departments to ensure all relevant clothing attributes and strategies are captured on-set. • Managed extensive sample closet to ensure interdepartmental alignment to meet all project and business deadlines. • Acted as merchandise liaison for social media influencers. • Created 50 additional social media assets at on-figure photoshoots.

• Developed a formal process for identifying, procuring and inventorying samples for marketing initiatives. • Orchestrated sample management process between marketing, PR, and merchants.• Provided samples in support of public relations agencies for Spring and Fall press events. • Launched tracking of outgoing press samples.• Coordinated with visual team on conceptualization and execution of visual displays.• Provided public relations merchandise for special events, such as the Kentucky Derby.

• Mapped out future direct mail requirements for executives, managers, and co-workers.

• Liaison between clients, attorneys, buyers, and borrowers.

• Maintained merchandize presentation, efficiently handled in-store transactions, and provided courteous customer service.