Kennedy Voxe Email & Phone Number

Washington DC-Baltimore Area

Washington DC-Baltimore Area

• Conducted social listening analysis and presented findings for multiple clients, including public health equity organizations seeking to evaluate how well their messaging aligns with desired audiences and global.
• Lead the strategy, planning, optimization, and reporting on digital advertising campaigns for clients ranging from local after school organizations to global health initiatives, all of which totaled around $250K in ad.
• Managed client communication, project timelines, budgets, and provided education to client teams to ensure their expectations and goals were translated effectively in our work.
• Created multiple digital strategies that served as guides for leadership teams to reach their communications goals, including social media, advertising, email, content, and website strategies.
• Served as a mentor to junior staff and an in-house specialist in digital advertising, data analysis, and social listening research.

Greater Nashville Area, TN

• Developed the Kiran For Congress brand: logo suite, style guide, all campaign materials, website, social media templates, etc.
• Developed, optimized, and reported on digital advertising campaigns for Facebook, Instagram, Google Search, display ads, and YouTube
• Executed on a digital-focused and policy-heavy content strategy by creating branded infographics, infotainment videos with the candidate, and leveraging trending political topics to spread our campaign's messages
• Assisted the campaign team with event execution and community relations
• Designed multiple direct mail pieces aimed to influence key voter personas
• Created a comprehensive "Virtual Volunteer Task Guide" to provide our team with tasks they could do to support our online presence as we transitioned into quarantine campaigning during COVID-19

Franklin, Tennessee, United States

• Managed campaign advertising strategies for Facebook, Instagram, YouTube, Google Search, and display ads
• Designed a wide suite of digital graphics and copy combinations suitable for different target audiences
• Implemented custom target audiences on social media ad accounts utilizing VAN voter data
• Internally reported on advertising and website analytics to staff and provided ongoing recommendations for optimization

Clarksville, Tennessee Area

• Developed a concept eatery that focused on micro-experiences, curation, and being "unplugged"
• Lead the execution of the brand's position into the market (i.e. interior design, digital, PR, customer relations, community events, etc.)
• Grew the highest online following for a local restaurant in the Clarksville area (+8k profiles) in under a year
• Managed the day-to-day operations and lead a staff diverse in skill, hierarchy, and responsibilities
• Optimized our processes and grew to have a profit margin that exceeds the restaurant average by +30%

Brooklyn, New York

• Created a multi-level innovation strategy and complementary brand strategy for a global salon brand that positioned them towards having an industry-leading customer experience
• Reimagined the visual identity and brand strategy for a skincare startup looking to evolve into a more diversity-focused skin wellness brand
• Drafted the launch strategy for a luxury jewelry brand, including content strategy, website wireframes, and a social media plan
• Invited to teach at C2 Montreal’s accelerator program on the “Neuroscience of Brand Resonance” showcasing the importance of thorough branding for newly launched startups

• Led brand positioning projects for 12 clients across various industries including technology start-ups, craft breweries, transportation, and non-profits
• Doubled click-through-rate for a national home improvement brand by optimizing programmatic strategies and developing a three-part video series emphasizing their product’s benefits
• Generated a 380% ROI for a D1 athletics client over five weeks by creating an interactive game aligned with a digital media campaign that engaged and educated fans on how their contributions supported student-athletes
• Increased account revenue generated from a higher education client by 236% through growing the account from a short-term project into planning their entire 2016 student acquisition campaign, event communication, and.
• Selected to participate on the new business development team; responsible for the research and creation of all pitch decks and traveled around the country to present to prospective clients

Nashville TN

• Assisted media planners and buyers with digital campaign ideation, tracking and authoring client-facing reports
• Briefed developers and designers, managed project timelines, and performed quality assurance on final deliverables
• Performed financial reporting for internal and external stakeholders and managed billing for ~$1.5MM in media spend
• Defined organizational guidelines and templates for all media channels utilized by the agency which resulted in a 40% decrease in labor hours required for plan and report creation

Nashville

• Assisted production and creative teams with collaborative content ideation and planning for new brands
• Increased reach of an internal brand launch through local non-profit partnerships and digital content creation
• Successfully delivered an extra hot, tall, no foam latte to Jon Bon Jovi while he was visiting the office

B.S. Digital Media, Digital Communication And Media/Multimedia, 3.92 Gpa

Russian Studies, 4.0 Gpa