Appointed as course chair of Diploma in Media & Communications, leading a team of 12 lecturers. Developed syllabus, course materials as well as taught key modules which included The Agency, Agency Start-up and Introduction to Business. ~ Mapped out, reviewed and developed the strategic plan, course structure and content for the Diploma.~ Appointed as Design Thinking-certified consultant for community project for People’s Association and Town Council.~ Led in all liaison matters with strategic partners, industry, guest speakers and universities.~ Secured real campaign briefs and projects such as Asian Youth Games, Youth Olympics and launch of StarVista Mall~ In partnership with Institute of Advertising and SMRT Media, planned and implemented IMC Plus conference successfully drawing an audience of 748 attendees from tertiary students and the industry

Lecturer responsible for the course management and delivery of Marketing, E-Commerce Management, Advertising, Marketing Communications, Consumer Behaviour, Business Marketing, Human Resource Management at diploma and degree levels~ Managed, reviewed and developed course structure and content for various Advanced Diploma, Diploma and Certificate programs~ Assigned to teach Marketing at Wuxi Technological College, WXTC. China. Raised passing rate from 40 to 80%~ Reassigned HRM teaching assignment at WXTC based on excellent feedback from both students and lecturers~ Achieved consistently high lecturer evaluation ratings ranging from 87 - 94%. Rated as “ Awesome”, “ Excellent” and “Inspiring” by students

Appointed as head of the leading US digital agency. Led all aspects of strategic planning research, conceptual development and project execution. Directed account servicing, creative and tech departments in the management of clients’ digital branding and activation.

For this world’s largest agency, consulted with CEOs and marketing heads of diverse industries on the strategic marketing plans, corporate posturing and trend analysis.

Initiated the Overseas Union Enterprise conglomerate’s venture into e-business and the multimedia industry. Company provided e-brand consultancy, e-marketing strategies, web-development and multimedia services for clients.~ Established the successful internet/multimedia subsidiary from zero-base. ~ Managed, recruited and trained personnel into effective teams of designers, writers, programmers and servicing personnel.~ Forged strategic alliances with various technology partners to offer end-to-end e-business solutions for clients ~ Planned, designed and implemented global and regional portals which include Bex,com, Hospitality Bex, e-Gov Asia, Financial Trade Asia and Fujitsu Asia.~ Major clientele secured include the Singapore Army. Australian Tourism Commission, Bex.com, Defence Science & Technology Agency, Fujitsu Asia, Marina Mandarin, Meritus Singapore, Park Royal Group of Hotels, New Otani Hotel ,HospitalityBex (Raffles Group) and Nobel Design.~ Achieved a new business acquisition success rate of 90 percent.~ Exceeded annual sales target within six months.~ Rocketed the start-up to profitability within the first year