Kenneth Che work email
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I have more than 20 years of experience across multiple disciplines and therapeutic categories in healthcare communications. I always look forward to the challenge and finding the fun in making connections through copy.
Bgb Group, H/S
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Freelance Associate Creative DirectorBgb Group, H/SNew York, United States
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Freelance CopywriterFreelance Sep 2024 - Present
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Creative DirectorDigitas Health Sep 2022 - Sep 2024CLIENTS: GSK, MerckNUCALA HCP U.S. and global, BEXSERO, pre-launch biologicWELIREG HCP Agile Development Team: a self-organizing team that collaborates directly with Merck colleagues
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Vp, Associate Creative DirectorGsw, A Syneos Health Company Mar 2021 - Sep 2022Columbus, Oh, UsCLIENT: Bristol-Myers SquibbPRODUCT: CAMZYOS (symptomatic obstructive hypertrophic cardiomyopathy)PROJECTS: Unbranded disease awareness campaign and website and worldwide launch -
Vp, Group Copy SupervisorHarrison And Star Jul 2019 - Mar 2021New York, Ny, UsCLIENT: Stemline, SyndaxPRODUCT: ELZONRIS (blastic plasmacytoid dendritic cell neoplasm)PROJECTS: Diagnostic algorithm, Digital Patient Case Studies, Illustrative Clinical Scenarios, clinical trial cards -
Group Copy SupervisorHarrison And Star Dec 2015 - Jul 2019New York, Ny, UsCLIENT: Novartis AGPRODUCT: RYDAPT (acute myeloid leukemia and advanced systemic mastocytosis)PROJECTS: Augmented reality advanced SM symptom experience, patient profiles, and brand guidelinesCLIENT: Eisai IncPRODUCT: HALAVEN (metastatic breast cancer and advanced liposarcoma) PROJECTS: HCP campaign refresh including digital core sales aid, Website, journal ads, and digital convention tacticsCLIENT: Eisai Inc and Purdue PharmaPRODUCT: Dual orexin-receptor antagonist, currently in clinical trials (insomnia)PROJECTS: Convention: sponsorship tactics and digital panels CLIENT: Bayer HealthCarePRODUCT: KOVALTRY, Kogenate (hemophilia A)PROJECTS: US launch of 150+ print and digital tactics for KOVALTRY. Update of core sales tactics for KOVALTRY in global markets. -
Copy SupervisorJuice Pharma Worldwide Jun 2011 - Dec 2015New York, Ny, UsCLIENT: Novartis PharmaceuticalsPRODUCT: JADENU (iron overload in transfusion-dependent patients)PRINT PROJECTS: HCP visual aidCLIENT: Bristol-Myers SquibbPRODUCTS: Orencia (rheumatoid arthritis)DIGITAL PROJECTS: HCC Web sites, interactive convention panels, multiwave e-mails, banner adsCLIENT: Noven PharmaceuticalsPRODUCTS: Brisdelle (menopausal hot flashes)DIGITAL PROJECTS: HCC Web siteCLIENT: Vertex Pharmaceuticals Incorporated PRODUCT: Kalydeco (cystic fibrosis; G551D-CFTR protein defect)DIGITAL PROJECTS: HCC and HCP Web sites, interactive convention panels, multiwave e-mailsPRINT PROJECTS: Consumer newsletter and patient brochureCLIENT: Merck & Co., Inc.PRODUCTS: (Launch of) Zioptan/Saflutan and Cosopt PF (for treatment of elevated intraocular pressure in patients with ocular hypertension or open-angle glaucoma) and Saphris (atypical antipsychotic for the treatment of schizophrenia and acute mania associated with bipolar disorder)DIGITAL PROJECTS: iPad detailers, HCP and HCC Web sites, hospital panels, looping convention panels, banner ads, drive-to-site e-mails, guidance and patient support e-mailsPRINT PROJECTS: MyAccess expanded access rep detailer, core sales aids, journal ads, annotated prescribing informationOTHER: Manage multiple freelancers and junior copywriters while serving as lead writer on brand(s), created brand personality for soon-to-be launched global combination ophthalmic product -
Copy SupervisorGsw Worldwide Apr 2010 - Jun 2011Columbus, Oh, UsCLIENT: Bayer Women's HealthPRODUCTS: (Launch of) Natazia (combination oral contraceptive) and Mirena (levonorgestrel-releasing intrauterine system)DIGITAL PROJECTS: Detail aid, frequently asked questions, important safety information, formulation, patient counseling, efficacy in pregnancy, and patient profiles Closed Loop Media assets and HCP Web site updatePRINT PROJECTS: Bayer Women's HealthCare POA Backgrounder, patient profiles, journal ads, dosing card, missed pill guide, and convention panelsOTHER: New business pitch -
Copy SupervisorLawrence & Company Jan 2009 - Apr 2010New York, New York, UsCLIENTS: Astra Zeneca, Endo PharmaceuticalsPRODUCTS: Merrem I.V. (anti-infective), Atacand (heart failure), Vantas (advanced prostate cancer), Zomig (migraine), testosterone undecanoate ([pre-launch] hypogonadism), testosterone gel 2% concentration ([pre-launch] hypogonadism)PROJECTS: Podcasts, Web site, interactive patient profiles, sales aids, sales aid guide, reprint carriers, formulary card, direct mail, patient profiles, convention panels/banners/ads, journal adsOTHER: New business pitch, Zomig brand refresh -
Senior CopywriterEuro Rscg Life Chelsea Sep 2006 - Jan 2009New York, Ny, UsCLIENTS: Celgene Corporation, Savient PharmaceuticalsPRODUCTS: Revlimid (multiple myeloma, myelodysplastic syndrome), Thalomid (multiple myeloma/erythema nodosum leprosum), Krystexxa (refractory gout)PROJECTS: Convention panels and posters, case studies, patient guides, detail aid, advertorial, 5-minute disease state animated video, Times Square electronic billboardOTHER: New business pitches -
Editorial ManagerEuro Rscg Life Chelsea Jan 2004 - Sep 2006New York, Ny, Us- Oversaw editorial quality control of all projects produced by agency. CLIENTS: Boehringer Ingelheim, Celgene Corporation, Wyeth- Managed 12-person editorial department.- Allocated annual freelance budget and staff salary increases.- Presented workshops to agency brand teams regardng workflow procedures. -
EditorEuro Rscg Life Chelsea May 2001 - Jan 2004New York, Ny, UsCLIENTS: Boehringer Ingelheim, Bristol-Myers Squibb, Novartis, Ortho-Mcneil, Sanofi AventisPRODUCTS: Ditropan (overactive bladder), Flomax (benign prostatic hyperplasia), Lovenox (anticoagulant-deep vein thrombosis), Metaglip (type 2 diabetes), Spiriva (chronic obstructive pulmonary disease), Stalevo (Parkinson's disease)
Kenneth Che Skills
Kenneth Che Education Details
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School Of Visual ArtsAdvertising -
University Of MarylandJournalism -
University Of MarylandAdvertising
Frequently Asked Questions about Kenneth Che
What company does Kenneth Che work for?
Kenneth Che works for Bgb Group, H/s
What is Kenneth Che's role at the current company?
Kenneth Che's current role is Freelance Associate Creative Director.
What is Kenneth Che's email address?
Kenneth Che's email address is kc****@****tar.com
What is Kenneth Che's direct phone number?
Kenneth Che's direct phone number is +191770*****
What schools did Kenneth Che attend?
Kenneth Che attended School Of Visual Arts, University Of Maryland, University Of Maryland.
What skills is Kenneth Che known for?
Kenneth Che has skills like Creative Strategy, Advertising, Editing, Copywriting, Interactive Marketing, Creative Direction, Interactive Advertising, Marketing, Newsletters, Digital Strategy, Brand Development, Brochures.
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