Kenneth Cherry Email & Phone Number

Oak Brook, Il

Key Achievements• Dramatically increased prospecting connections from logistics/supply chain, corporate, and agency platforms through efficiently leveraging various business and marketing strategies and executing C-suite specific networking• Successfully expanded client base and onboarded Formula Fitness Clubs, Intersport, Nsight, Catapult, Omni Protection Armor, Epsilon, Bel Brands, and Fast-Mold Removal• Boosted revenue by generating potential pipeline accounts and bringing in new clients Core Responsibilities• Developed and executed business strategies to achieve short-term and long-term company goals, improve cost efficiency, and create a competitive advantage• Ensured all activities are in compliance with established procedures and regulations by maintaining positive and trust-based relations with all employees and partners• Established an adaptable, measurable, and customer-centric sales process, emphasizing product value over features

Mount Pleasant, Mi

Key Achievements• Expanded CMU’s Professional Sales Program from 15 to 500+ students and gained recognition from the Sales Education Foundation as one of the top University Sales Programs by designing and administering integrated marketing campaigns and recruitment strategies• Co-author for a published article titled ‘Zero to 60 in one semester: Using an applied advanced selling project to build a professional sales program’ – CR Neeley, KS Cherry – Marketing Education Review (2010)• Won the College of Business Teaching Excellence Award and Pi Sigma Epsilon Advisor of the Year title • Spearheaded a sales team of 10 students leading to triumph in 7 regional sales competitions and 3 National Sales Championships• Reached the finalists list four times (Top 20) for CMU Wide Teaching Excellence Award out of 800+ Faculty Members• Cultivated lasting strategic recruiting relationships leading to 100% job placements for students in firms including Henry Schein, ADP, AT&T, Thomson Reuters, Dow Corning, and Thyssen Krupp• Consistently averaged 3.67/4.0 on Student Opinion Surveys (SOS) for all courses showcasing continual productivityCore Responsibilities• Responsible for administering sales training for over 1000 students utilizing various creative techniques and strategies to enhance productivity and efficacy• Handled all teaching responsibilities for 3-4 Carew International Sales Certification courses per semester encompassing Dimensions of Professional Selling®, Advanced Positional Selling®, and Pathways to Negotiation™• Served as a resource for students and evaluated their ability to utilize classroom knowledge and apply it in real-life settings

Mount Pleasant, Mi

Key Achievements• Expanded CMU’s Professional Sales Program from 15 to 500+ students and gained recognition from the Sales Education Foundation as one of the top University Sales Programs by designing and administering integrated marketing campaigns and recruitment strategies• Co-author for a published article titled ‘Zero to 60 in one semester: Using an applied advanced selling project to build a professional sales program’ – CR Neeley, KS Cherry – Marketing Education Review (2010)• Won the College of Business Teaching Excellence Award and Pi Sigma Epsilon Advisor of the Year title • Spearheaded a sales team of 10 students leading to triumph in 7 regional sales competitions and 3 National Sales Championships• Reached the finalists list four times (Top 20) for CMU Wide Teaching Excellence Award out of 800+ Faculty Members• Cultivated lasting strategic recruiting relationships leading to 100% job placements for students in firms including Henry Schein, ADP, AT&T, Thomson Reuters, Dow Corning, and Thyssen Krupp• Consistently averaged 3.67/4.0 on Student Opinion Surveys (SOS) for all courses showcasing continual productivityCore Responsibilities• Responsible for administering sales training for over 1000 students utilizing various creative techniques and strategies to enhance productivity and efficacy• Handled all teaching responsibilities for 3-4 Carew International Sales Certification courses per semester encompassing Dimensions of Professional Selling®, Advanced Positional Selling®, and Pathways to Negotiation™• Served as a resource for students and evaluated their ability to utilize classroom knowledge and apply it in real-life settings

Chicago, Il

• Implemented extensive strategic planning, prospecting, client needs analysis, account management, negotiation, and networking to sell over $80 million in cinema advertising (started with a $0 revenue base)• Administered various sales, marketing, business development, and negotiation activities for national clients in Detroit, Minneapolis, Chicago, Houston, and Dallas, including Best Buy, Target, Wrigley, Ford, Chrysler, General Motors, Samsung, Nokia, Radio Shack, Unilever, ConAgra, HP, Waste Management, JC Penney and Frito Lay

Overland Park, Kansas And Chicago, Il

• Applied extensive cold calling, prospecting, client needs analysis, and creative solutions and sold over $5 million in internet, in-store, event, and in-home sampling sales territory (starting with $0 revenue)• Oversaw the account management, contract negotiation, strategic planning, marketing, P/L, and business plan development for clients at McDonald’s, Quaker Oats, The William Wrigley Company, Kraft, and SC Johnson

Kansas City, Missouri Area

• Managed 12 major mass channel retailers including Dillon’s Companies, Jewel Food Stores, and Homeland Supermarket and oversaw $7 million in annual sales, greeting card (CPG) territory, brand management activities, marketing, account and revenue generation, and brand management activities• Exceeded 102%+ of all sales objectives for two straight years, won the Crown Club Diplomat ring, and signed 6 five-year retail contracts worth over $12 million

Kansas City, Missouri Area

• Cut down operating costs by over $500,000 per year while handling all supply chain and logistics activities for a $400 million mass channel team consisting of 300 retail supermarket chains• Won Ambassador CARE (Customers Are Really Everything) Award for proficiently preparing and administering a 5,200-store new product marketing introduction

Kansas City, Missouri Area

• Successfully transitioned Safeway Seattle by installing an industry record 158 stores in 8 days and won the CARE Award for outstanding logistics planning and execution• Handled the purchasing and management of over $2 million in logistics-related services, including pool distribution/consolidation, rail, airfreight, truckload, LTL, warehousing, and reverse logistics

Liberty, Missouri

• Oversaw all responsibilities related to managing a $15+ million transportation budget, including purchase and negotiation• Successfully carried out contract and rate negotiations, quality control and routing, and carrier criteria selection and development while streamlining carrier base and administration, saving an annual total of over $300,000

Bachelor Of Science In Business Administration, Marketing Concentration In Logistics, 3.5

Activities and Societies: President-Logistics Management Council Honors Society President-Golden Key Honors Society President-Phi Eta.

Master Of Business Administration (Mba), Management Concentration, 3.66/4.0

Earned MBA at night while working full time at Hallmark Cards, Inc. in the Henry W. Bloch School of Management