A creative design studio that delivers strategy-driven brand design and digital presence for SMEs and startups.

Developed and maintained complex React & Vite applications, supporting in-flight connectivity services used by airline passengers globally (American Airlines, Virgin, Jetblue etc.), with code impacting 100,000+ users daily.Played a pivotal role in UI/UX changes and improvements, ensuring adherence to Viasat design guidelines and communication with design team. Significantly reduced technical debt (e.g., asset handling optimisation, RTL support & custom functions to replace strenuous packages). Improved performance by ~20%, leveraging Lighthouse audits and core web vitals and reduced payload by ~50%.Implemented Sentry automated error monitoring for event tagging and alerting, enhancing system reliability and debugging efficiency.Created end-to-end smoke tests for UAT environments.Gained hands-on experience with CI/CD processes, GitHub Actions, and cross-functional team collaboration in production environments.Documented troubleshooting guides for onboarding internal and external developers.

Responsible for developing insights into solutions for customers through Apple-focused solutions, products, accessories and software.Consistently achieved and surpassed sales targets and KPIs, accumulating over €2 million in sales during tenure.Create orders, invoices for sales & service and facilitated visual merchandising in displays, Organizing stock & inventory. Maintenance of SRO repair collections, click & collect orders and fulfilled back order transactions.Provide positive customer communication and experience through face-face, phone & email contact channels.