At Shake Salad, we specialise in healthy, convenient and affordable ready-to-eat food. Originally launching as a vending machine startup, we've progressively expanded our presence, now operating more than 180 vending machines across the entire island. Shake Salad products are also readily found in leading supermarkets, convenience stores, and various retail partners, solidifying our position as the preferred choice for fresh, conveniently packaged, and healthy ready-to-eat meals in Singapore.Key Responsibilities & Achievements:- Responsible for setting business strategic direction and to lead the growth of the company- Set up and managed a full scale central kitchen that managed to achieve world class certifications such as ISO22000 and HACCP- Launched more than 180 vending machines across Singapore- Negotiated and successfully listed in Shake Salad products in major local retailers and partners achieving a footprint of more than 500 local touchpoints- Managed and executed all brand, product and portfolio management- Identified and successfully launched relevant NPDs and opportunities to drive growth and profitability.

F&N Foods Pte Ltd is a leading player in the food and beverage arena in Singapore. Brands under the F&N umbrella include 100PLUS isotonic drinks, F&N MAGNOLIA milk, F&N FRUIT TREE juices, F&N NUTRISOY, F&N SEASONS, Asian-inspired drinks and teas, F&N ICE MOUNTAIN water and F&N aLIVE yoghurt, alongside the familiar range of F&N sparkling drinks. Many of the F&N brands are market leaders in their respective categories.Key Responsibilities & Achievements:- Developed and implement brand strategies to achieve business objectives and brand awareness.- Identified and successfully launched relevant NPDs and opportunities to drive growth and profitability.- Analyse product P/L and market data and developed appropriate go to market strategies.- Conceptualise and execute 360 marketing campaigns.- Manage the brand's budget, allocating resources efficiently for marketing initiatives.

Shimano is the leading bicycle components brand in the world. We have sales offices in Japan, America, Netherlands, China, Australia, Brazil and Singapore. At Shimano Singapore, we are the headquarters for the ASEAN region responsible for all sales and marketing support in Singapore, Malaysia, Indonesia, Thailand, Philippines, Cambodia and Vietnam. Key Responsibilities & Achievements:- Monitoring brand performance and brand health- Plan and develop appropriate sales strategy and product mix for introduction into the market - Conceptualise product launches and execute their respective marketing campaigns. - Planning and executing events across ASEAN region to promote local cycling culture- Successfully planned and executed the Shimano Service Center project – Opening and rolling out no less than 50 service centers across the ASEAN region.