Account Management & Growth: Managed key accounts across Ireland, Sweden, and Finland, optimising sales planning and strategic activities to enhance field force efficiency in the Mid-Size EU region.Enablement & Tool Integration: Led implementation of Customer Facing Enablement (CFE) tools, including Sales Force Automation (SFA) and Digital Rep Advisor, resulting in streamlined sales activities and improved customer targeting and segmentation.Strategic Sales Execution: Developed and executed customer segmentation, targeting, sales force sizing, call plans, and sales performance projections to support business goals.Data Analysis & Reporting: Conducted ad-hoc analyses and reporting to provide actionable insights for key business decisions.Data Management & Field Force Support: Oversaw data management, including territorial sales, customer mappings, and account tracking, ensuring data integrity for optimal decision-making.Process Optimization: Exercised independent judgement to enhance CFE service delivery, addressing field force application issues, managing change requests, and implementing new tools across the region to improve operational efficiency.

Accounts managed : Ireland, NetherlandsPlatform Support & Project Leadership: Provided comprehensive support for Channel Enablement (CE) across Ireland and the Netherlands, including onboarding, technical troubleshooting, and product enhancement. Acted as Project Lead and Subject Matter Expert (SME) for key projects to ensure effective delivery.Successful Product Deployment: Led the deployment of a new email creation platform, driving adoption and operational efficiency in assigned markets.Training & Upskilling Initiatives: Delivered targeted training and workshops on new tools, ensuring smooth onboarding and reinforcing best practices through refresher sessions.Data Stewardship: Held dual responsibilities as Data Steward for the Netherlands, managing data integrity, generating ePermission specialty lists, and coordinating with vendors for ePermission acquisition and maintenance, significantly enhancing data quality and compliance.

Accounts managed : Ireland Sweden Finland Netherlands Norway Denmark Switzerland Austria Project Leadership & Platform Integration: Led the integration of global digital platforms and tools across Western Europe, coordinating with cross-functional teams to align processes and optimise digital infrastructure.Cross-Country Campaign Enablement: Partnered with local digital, marketing, and brand teams to deploy digital campaigns via Digital Channel Enablement (DCE), enhancing campaign reach and operational efficacy.Global Solution Design & Deployment: Project-managed the successful development and rollout of a global platform for managing healthcare professional (HCP) channel preferences and ePermissions in Sweden, Norway, and Denmark, improving data compliance and user experience.Data Quality Enhancement: Conducted comprehensive data integrity checks and maintenance, ensuring readiness for transition to a new global platform.ePermission Specialization: Led data privacy and ePermission management projects in Switzerland, Austria, Finland, Sweden, the Netherlands, and Ireland, reinforcing compliance and enhancing customer trust.

Accounts managed : IrelandEnd-to-End Campaign Management: Spearheaded email campaigns from conception to execution, enhancing engagement and reach through tailored Digital Channel Enablement (DCE) strategies.HCP Portal Management: Oversaw the Pfizer Ireland HCP portal, including the creation and maintenance of brand microsites, optimising user experience and ensuring up-to-date content.Site Optimization & Content Compliance: Conducted a comprehensive site audit to identify and remove outdated or unlisted pages, improving site integrity and compliance.Data Stewardship: Held dual responsibilities as Data Steward for Ireland, focusing on ePermission list generation, data integrity, and vendor collaboration to ensure data compliance and secure ePermission acquisition.Cross-Functional Collaboration: Worked closely with digital, marketing, and brand teams to operationalise marketing campaigns, enhancing the effectiveness of Pfizer’s digital presence in Ireland and Belgium.