I am an experienced business professional with a strategic commercial marketing focus on diagnostic product portfolio management. Whilst supporting a global perspective, I am also able to execute product management-related needs at the tactical level. I have, year on year, met or exceeded commercial, financial and marketing KPIs with my former employer of 23 years.Specific capabilities relate to:Translating customer needs to product specifications.IVD product preparation and implementation of launch into mature and emerging markets. Utilizing market knowledge, product registration requirements, pricing, sales forecasting, and market analysis.Development of GTM plans with country sales/marketing and technical teams to maximize commercialization. Providing training and support for critical business stakeholders, customers and internal/external events.Examples of Work Experiences:Responsible for creating a global strategy to evolve a portfolio of diagnostic antibodies to meet customer needs.Conducted F2F customer activities, portfolio gap analysis and defined product specifications to better competitors. Multi-disciplinary teamworking with R & D, regulatory, registrations, quality, finance, marketing communications and operations.Delivered new and improved products to elevate quality and workflow benefits to customers. Driven sales and market share through Novocastra HD (Leica Biosystems). I have gathered, built and shared knowledge, led immunohistochemistry workshops in Brazil, India, USA, South East Asia & the UK as well as trained company directors, sales managers, customer service associates and applications scientists over many years in diagnostic products, relationship selling and product/customer support.It has been a privilege to lead industrial seminars for Leica Biosystems, eg ECP and IAP, and to have spoken at others to address communities of Pathologists and healthcare workers, eg 40th National Annual Congress of Pathology in Brazil.
Listed skills include Biotechnology, Product Development, Immunohistochemistry, Medical Devices, and 13 others.
