- Formulate a growth strategy centered on achieving financial success and enhancing customer satisfaction. - Research to pinpoint emerging markets and evolving customer requirements. - Coordinate meetings with potential clients, advocating the company's offerings to meet client objectives. - Foster enduring relationships with both new and established customers. - Responsible for developing new products to broaden the retail portfolio- Led the company's participation in trade events such as Anuga Germany, Gulfood Dubai, IFEX Philippines, and WOFEX Philippines- Oversees the exclusive distribution of Madison Harvest and Orchard Squeeze, ensuring alignment with brand goals and objectives- Oversees the management of KLT retail brands across various social media platforms

Led the 2021 product launch of KLT Fruit products, including Orchard Squeeze Pure Calamansi Extract and Madison Harvest Dried Fruit Leathers, achieving a remarkable +233% CY22 performance compared to CY21.Engaged in new product development.Accountable for crafting brand strategy, go-to-market (GTM) planning, and retail channel expansion.Monitors advertising and promotion (A&P) as well as Display Allowance expenses, and reviews the price structure per SKU to ensure brand profitability.Manages distributor relationships.Oversees the Digital Marketing and E-Commerce platforms for Orchard Squeeze and Madison Harvest Brands on Shopee and LazMart at Midland Pacific Food Corporation.Handles sales forecasting and purchase order planning for all KLT Fruit retail products.

- Manage brands such as Mitra Palm Oil (PT Sinarmas), Bonne Maman Preserves (Andros), Maya (LCC), and Nature's Way (Pharmacare)- Spearheaded product launch of Nature's Way Vitagummies in Philippine Market.- Analyzes, develops, maintains, manages, and ensuresprofitable business results for assigned Business Partners/products- Coordinates Sales targets and conceptualizes, documents,ensures proactive implementation and evaluation of Marketing and Business Plans and activities- Principal Management

- Spearheaded Lea & Perrins Isang Kutsara Nationwide Cooking Challenge (Year 1 & 2) in 6 Key Cities, across thearchipelago.- Market Intelligence – conduct competitor trade check to determine new and emerging trends relative to product category.- Monitor A&P and Display Allowance expenses and review price structure per SKU to ensure profitability of the brand.

FMCGBrands : Heinz / Lea & Perrins