Developed and designed signature wedding gowns and eveningwearEstablish a signature brand identityGrew business to double volume in two seasonsCreated all original beadwork

Launched signature wedding brands Victor Harper & Victor Harper CoutureGrew volume to $3,000,000 in less than 3 yearsBranded collections with creative direction of season ad campaignsCreated all signature beadwork and embroidery

Recruited by POB to create new luxury brand optimizing the “Kenneth Pool” lookSuccessfully grew business selling to 100 retailers nationwideDesigned and developed original signature beading and embroideries with Indian artisansDirected all creative branding including seasonal ad campaigns and fashion shows

Recruited by Amsale Aberra to create namesake Kenneth Pool Collection of go to glamorous wedding gownsCreated industry buzz with dramatic beaded collection resulting in numerous publicity appearances and interviews to promote brandAppeared on CNN, Extreme Makeover, Bride’s Magazine Video Series and Martha StewartGrew Kenneth Pool division to a nationally recognized brand

Joined Reem Acra to grow bridal business and develop brand identity by creating a signature lookExpanded sales volume from $1,000,000 to $4,500,000Launched Reem Acra eveningwear collectionCreated Made-To-Order wardrobe for The Saudi Royal Family and numerous celebrities

Established design department at inception of bridal and eveningwear businessGrew volume to $9,000,000Collaborated with Vera Wang to create proprietary house signatures in bridal and RTWOversaw and designed all celebrity couture clients and VIP’s red-carpet and wedding looksSuccessfully managed and grew sample room team