Kenneth Rae Email & Phone Number

NV Play Cricket is a global cloud-connected cricket scoring, analytics and high performance solution, designed to grow the professional & recreational game. It is built from the ground up to embrace Machine Learning and Artificial Intelligence, including automation, predictive analysis and rich insights for coaching and player development.I provide product support for NV Play recreational users, of which >300 are based in England.

Edinburgh, Scotland, United Kingdom

A Passion Project. Live Streaming for Recreational Sports Clubs.Check out the recent streams: https://www.youtube.com/@KRSportsVideo/streams

Coach Logic is a coach and athlete-friendly Sports Video Analysis software, described as "the most human video analysis software around". The platform is used in team sports and customers inc. England Rugby, Leicester Tigers Academy, West Ham Utd, European Hockey Federation, Chicago Red Stars, Oakham School and of course, Currie Chieftains.I started working as an unpaid intern becoming a Marketing Executive and then Marketing Manager. It was six amazing years I absolutely loved. Working closely with the founders, I learned about all sorts - from marketing, to investment, to growing start-ups, to tech releases & deployment. It was a fantastic introduction, all-encompassing, to how businesses start, grow and operate successfully. Key Responsibilities:● Lead on all Digital Marketing activities including campaign creation, lead generation, email communication, social media, partnership management.● Developed brand messaging to effectively communicate with existing and prospective customers, including a full re-brand with Brand Agency.● Managed requirements and information flow between Active Campaign CRM, SendinBlue and our own systems.● Oversaw Event Management, including attendance at the prestigious week-long Rosslyn Park 7s tournament.● Managed new website development and deployment. ● Built a KPI set to measure and monitor marketing activity and ROI.Key Results:● Increased Inbound Trials and Enquiries YOY.● Survived, and thrived, through the pandemic with the introductions of Coaching Webinars, attended by 1,722 people and generating 886 free trial sign-ups.● Developed the formation of commercial relationships with Sports Governing Bodies and leading Coaching Companies, inc. The Magic Academy, The European Hockey Federation and UK Coaching.● Led the Schools marketing with promotional video, email and social campaigns, resulting in a 100% increase in School Users, c £50k p/a.● Grew the company newsletter to 40,000 GDPR compliant subscribers.

Edinburgh, United Kingdom

During summers and 'holiday' periods, I've been Team Liaison Officer for the following International cricket teams:- The Netherlands, ICC World T20 Qualifiers, Edinburgh 2015- Afghanistan, ODI Series, The Grange, July 2016- Hong Kong, ODI Series, The Grange, September 2016- Bangladesh, Champions Trophy at The Oval, Edgbaston & Cardiff, June & July 2017- Pakistan, T20 Series, The Grange, June 2018- Namibia, WCL2 Series, Glasgow & Ayr, July 2022.- New Zealand, T20s & ODI, Edinburgh, August 2022.- United Arab Emirates, WCL2 Series, Aberdeen, August 2022.

Investigated customer complaints relating to credit cards and card protection mis-sales, resolving them in a fair and respectful manner.

I lived on the farm and assisted with all things digital in the business including the production of the new e-commerce website including business, name and logo rebrand. We also worked with Lidl providing BBQs at every single Lidl in Scotland at the time.

Msc, Investment Analysis

Studied a broad spectrum of courses ranging from Corporate Finance to Portfolio Analysis. Dissertation titled: "An Investment Analysis.

Ma Management Studies

Courses studied: Organisational Change, Business Development, Human Resource Management, Understanding the Consumer, New Venture Creation.

Education record

- 1st XI Cricket Captain - Duke of Edinburgh Gold - Wynberg Exchange Student