Kenneth Francisco Ramirez Quesada Email & Phone Number

San Jose, Costa Rica

Responsibilities: Consolidate and present local Budget and monthly best estimates. Key Accomplishments:➢ Designed and implemented new tools and dashboards to monitor results at local Executive Committee level.➢ Developed tools to analyze costs and profits for SKUs➢ Prepared and reviewed reports for Financial Entities Superintend and National Sock Exchange

San Jose, Costa Rica

Responsibilities: Develop and execute operational and commercial strategies aimed to reach the financial targets for the Construction and Paving division.Key Accomplishments:➢ Coordinated parametrization of SAP ERM, for invoicing and costing of construction projects.➢ Coordinated the procurement and supply of materials for construction for 3 projects averaging 10,000 m2 each.➢ Designed and executed strategies with local governments, financial entities, NGOs and sustainable construction firms aimed to supply new designs for low-income housing projects.

Grecia, Alajuela, Costa Rica

Responsibilities: Creation, analysis and follow-up of financial projections, results (P&L), identification of major variances and root causes; short and long-term Budgets and Business Plans considering variables such as sales, costs of goods sold, operating cash flow, working capital, investments, and other. Evaluate and implement innovation and improvement projects.Key Accomplishments:➢ Created the Financial reporting system for budget and results follow up.➢ Implemented CRM system to manage relations and contacts with doctors and other professionals.➢ Implemented ERP system for invoicing and costing.

San Jose, Costa Rica

Responsibilities: Coordinate required data capturing, analysis, interpreting from both internal and external sources, and after using proper statistical techniques, provide insights and take data-driven strategic decisions about commercial dynamics nationwide. Make and follow-up on execution of short- and long-term business plan; prepare financial analysis, best estimates, and evaluate capital investment projects.Key Accomplishments:➢ Established alliances with consultants, chambers, and private and public entities to accomplish a better understanding of key factors that affect the dynamics of the national construction market.➢ Designed economic analysis models that allowed the company to keep its market share despite a 10% market contraction and the entrance of a third competitor.➢ Designed and implemented a logistic cost analysis tool that allowed to break down the impact of 10 key variables.

San Jose, Costa Rica

Responsibilities: Develop commercial, procurement and production strategies aimed to reach the financial targets for the Construrama franchise, Mortars and hardware businesses. Manage CRM system and loyalty programs together with Service Center.Key Accomplishments:➢ Established alliances with financial entities that would reduce 40% the credit cost to Construrama franchisees.➢ Designed and implemented a sales training program for the commercial and managerial teams of the Construrama franchisees.➢ Created the profit and expense analysis system by SKU that allowed to increase individual profitability by product between 5% and 10%.➢ Stablished an alliance with a third party to outsource the production of mortars, generating a 90% reduction of complaints derived from stock outs.➢ Increased by 50% the total amount of mortar SKUs sold in Nicaragua.➢ Expanded the offer of Construrama hardware tools to El Salvador and Dominican Republic.➢ Along with two Construrama franchisees we developed a logistic alliance to make deliveries in the Metropolitan Area, contributing to the 90% reduction of stockouts.➢ Designed an exclusive line of mortar products for the Construrama network with a 25% average profitability with the image of the franchise in the packing, generating an agile and economical advertising campaign.

San Jose, Costa Rica

Responsibilities: Manage creation and follow-up of financial projections, analysis of results vs expectations, identification of major variances and root causes; short and long-term Budgets and Business Plans considering variables such as sales, costs of goods sold, operating cash flow, working capital, capital expenditures (CAPEX), and other. Evaluate and implement innovation and improvement projects as well as potential joint ventures, synergies, expansions, and new businesses.Key Accomplishments:➢ Coordinated "Delivering a superior customer experience" project which promoted before the Central Executive Committee the adoption of change in the approach towards customer. The team received commendation by the CEO.➢ Structured budgets and 5-year strategic business plans➢ Designed the first managing and financial report system for the Trinidad & Tobago operation, reducing by 50% the time required for preparing the closing month reports.➢ Drafted from operational, engineering, and financial analysis the business case that allowed to increase 10% the capacity of the main clinker kiln.➢ Implemented the follow-up mechanisms for operational cost and administrative and sales expense (OPEX) reduction initiatives that generated an average profit of US$1.5 MM between 2008 and 2015.➢ Participated in the implementation of SAP as Superpower user➢ Coordinated in 4 times the due diligence process for the acquisition of businesses that would be complementary to CEMEX operation.➢ Conceptualized and implemented the operative structure of housing and infrastructure divisions for Central America.➢ Directed industrial trial runs to start supplying the local market for concrete admixtures. Results offered customers 50% time required to get their finished products. ➢ Designed the system of KPIs for the logistics division in S. America and the Caribbean. Achieved 10% cost savings an improvement in operational performance.

San Jose, Costa Rica

Responsibilities: Consolidate and present local Budget and monthly best estimates. Review and consolidate capital investment projects. Evaluate innovation projects.Key Accomplishments:➢ Implemented new tools to evaluate new investments and projects.➢ Created an innovation culture training more than 300 collaborators, on different methodologies for ideas evaluation and profit analysis.

Guanacaste, Costa Rica

Milling and Grinding Process Coordinator (Mar 2003 – Jul 2004)Responsibilities: Maximize efficiency parameters of the milling process, at the lowest cost and in line with the quality plan.Key Accomplishments:➢ Designed operational analysis tools that shortened by 50% the time required to diagnose the cement mills.➢ Increased 10% the equipment production yield using a new quality control protocol of the supply of raw materials that I coordinated directly on site with the supplier.➢ Lead the first Ecological Flag certification for CEMEX in its main cement production facility in Costa Rica

Costa Rica

Responsibilities: Rotate through all divisions of the company to learn about their procedures and find areas of improvement.Key Accomplishments: Developed the metrological system for the cement division as part of its first ISO 9001:2000 certification.qu

Master'S Degree, Information Technology

Pilot project for specialization in IT management. A joint Venture between INCAE and TEC Monterrey

Master Of Business Administration - Mba, Sustainability Studies

Activities and Societies: Logistics Manager for Strategy ClubArrange conferences and Speakers for strategy and finance related subjects

Licentiate Degree, Chemical Engineering