BabySam is a family owned conglomerate of companies within the Baby Equipment segment in both B2C and B2B segment. Banners include: BabySamMarket leader in Denmark with 32 retail outlets and full omnichannel offering.www.babysam.dk Pixizoo.dk Pure Play online shopwww.pixizoo.dkLegebyen.dk Specialist toys online shopwww.legebyen.dk BabyWorldLargest privately owner Baby Equipment Retail Chain in Sweden with 9 stores and online shop. www.babyworld.seBabySam B2BMarket Leader in the Daycare and Kindergarten segment for Prams, Strollers, Cargo Bikes and High Chairswww.babysaminst.dk BOS A/SRepair and Reuse Concept servicing +50% of kindergartens in Denmark with repair service for anything on wheels with focus on creating value through repairs to our customers. www.bos-as.dkNikostineWith focus on the B2B segment, Nikostines offers a wide selection of Toys, Furnitures and Playgrounds to Daycare, Kindergarten and Schools.www.nikostine.dk Odder Barnevognsfabrik A/SDenmarks #1 selling pram in both B2C and B2B segments. Founded in 1925 in Odder, the factory is still in use today, producing our B2B range on site. The B2C range has full R&D facilities at the factorywhile production has been outsourced to the EU and China.https://www.babysam.dk/odder

Business Development & People

Odder is the #1 Danish Pram Brand with a strong Danish Heritage dating back to 1925, Odder has a special place in heart of expecting mothers. Odder is known for superior quality and function with the clear ambition of delivering the best pram in the market - where the baby gets the most optimal sleep - park outside in the garden or on the balcony or strolling through nature or city streets. Odder Prams are exclusively sold at BabySam.

Private holding company for investments and consulting. Examples of completed consulting assignments; - Advisor to Private Equity Funds in cases in Nordic retail - Advisor on leasing and tenant strategy in Value Retail- Interim CEO childrens wear - Turnaround / Resconstruction caseExamples of invetsment exits; - Hamleys Nordic (7 stores in DK / SE / NO)- Tinderbox Kidswear (Denmark's largest privately held Children's Fashion store chain)

Developing the Nordic Franchise from 3 concession stores in Denmark in 2010 with 4M€ revenue to a full Nordic Chain with 9 stores in Copenhagen, Malmø, Stockholm and Oslo an 20M€ revenue in FY2013/14. Key results: Hamleys Global Franchise Partner Of The Year 2012Hamleys Best KPI Management Of The Year 2013 Divestment of company to Private Equity in 2012 & 2013 Company sold to new investor group in 2014 (CVA process)

Building a new retail / distribution channel in the market, by introducing value retail to end consumers and brands in the market. General management and development of Premier Outlets Center Danmark with full P/L responsibility.

Full P&L responsibility for 10.000 m2 department store with +400 m.dkk revenues and +350 employees.Reporting directly to CEO.

Responsible for all HR activities including acting as Business Partner to the Executive Office of Magasin Du Nord.

Responsible for all recruitment, training, succession and talent management for the largest IKEA warehouse in Denmark.

B2B sales of recruitment and temp services. Responsible for completing own recruitment assignments.

Sales of key brands; Ritter Sport, Mentos, Katjes etc., to supermarket and kiosks in own territory.

Retail training