Kenneth Yang Email & Phone Number

◆ Developing integrated EC strategy, roadmap and campaigns that contributes to the achievement of the company objectives, long-term growth and durable profitability.◆ Working with Information Technology Department to enhance user experience and website usage, such as UI/UX of Online Ordering System, GPS Tracker of delivery service, etc.◆ Leveraging resource of global team from Yum (Pizza Hut brand owner) to bring new technologies and digital ways to strengthen online business.

Taipei, Taiwan

◆ Building online flagship stores for each brand. Expending online business both by standalone and marketplace platforms. ◆ Integrating online activities with existing 5 B2C platforms - PCHome 24h, Yahoo Buy, momo shop, UDN Shopping and Books.com. Reached 33% YoY of sales.◆ Acquiring existing dealers to join online business to expend total online business.

台灣 台北市

◆ Developed Taiwan E-Marketplace business in with 2 models - direct selling by brand flagship stores and resell by merchants. Contributed sales growth of 6 brands in EC business. ◆ Generated direct selling strategies for brands – ➤ Built 5 flagship stores: Durex@YahooMall, Durex@91APP, Durex@Shopee, Scholl@YahooMall and RB@YahooMall. The Store 1 won Golden Store Award 2017. ➤ Created membership mechanism and gathered members’ profile and behavior to feedback marketing insight. ➤ Leveraged bloggers’ and illustrators’ content placed in the stores to increase the adhesion of members. ➤ Executed joint campaign with other brand stores to save the marketing expense. ➤ Improved the shipping ability to realize 2 hours delivery and free shipping. ◆ Rapidly expanded the business scope by acquired more than 100 online channels to sell products.

台灣 台北市

◆ Lead an E-Commerce Consultant (ECC) team with difference genres.◆ Was in charge of whole advertisement business◆ Developed Brand Zone services

台灣 新北市

◆ Jun 2010 to Aug 2012 - Administrated 9 chain stores. Took advantage of data analyzing to execute promotion plans by stores. Led more than 55 staffs to make $48 million sales annually.◆ Wined the Golden OFC awards – top OFC of the zone, twice a year.◆ Sep 2008 to May 2010 – Finished the official trainee program faster than the average.

台灣 嘉義縣市

◆ Administrated the biggest bookstore in Chia-yi. Led 20 staffs to achieve the goal of increasing sales volume by over 15%.◆ Proposed and implemented HT Reengineering project. Reorganized the 17 year-old company to fit modern business environment. Responsibilities included image rebuilding, supervising hardware construction and defining the new business scope.

台灣 台北市

◆ Developed “氣升” skin care product line. Responsibilities included market research, brand building product development, package design and sales channel development.◆ Created skin care business by importing with special material SaniTtal G from Korea.

台灣 台北市

◆ Responsible for presale and consulting of IBM Workplace Web Content Management (IWWCM) solution. Supported the salesperson to win Chunghwa Picture Tubes (CPT) and Far Eastone projects.◆ Developed Taiwan Business Bank portal site by implement IWWCM solution. (https://portal.tbb.com.tw/tbbportal/)