Led strategic analysis for the Big Data Applications business.• Evaluated new market and investment opportunities in Big Data and presented business cases to executive stakeholders.• Developed and refined ongoing five-year strategic plan for Database and Technology business.• Planned and launched required go-to-market activities for software solutions.• Supported sales organization in positioning software solutions to top enterprise customers.

Led strategic analysis and evaluation of new market opportunities. Managed key marketing functions including global marketing operations, marketing analytics, search marketing, customer advocacy and sales enablement.• Evaluated new business opportunities and presented findings and recommendations to executive leadership team.• Led market intelligence team - conducted market research, competitive analyses and market sizing to inform positioning and direction for key software… Show more Led strategic analysis and evaluation of new market opportunities. Managed key marketing functions including global marketing operations, marketing analytics, search marketing, customer advocacy and sales enablement.• Evaluated new business opportunities and presented findings and recommendations to executive leadership team.• Led market intelligence team - conducted market research, competitive analyses and market sizing to inform positioning and direction for key software solutions.• Developed foundational framework and executed market analyses for integrated marketing campaigns leading to increased leads and improved brand recognition.• Owned and re-designed global marketing operations team. Optimized marketing database and processes resulting in a conversation rate increase of 25% and better quality leads.• Instituted marketing analytics framework leading to improved lead flow and more accurate revenue forecasts.• Led online marketing activities resulting in yearly double-digit gains in leads.• Oversaw global customer advocacy program delivering increased references and customer wins.• Revamped global sales enablement program resulting in improved content, enhanced skillsets and increased sales. Show less

Drove strategic and market analysis and business development strategy and execution for key software products and aided in mergers and acquisitions. Oversaw successful industry analyst relations program.• Created business plans including financial targets and presented to senior management to secure buy-in.• Led and negotiated strategic business development opportunities with top tier targets resulting in $5M+ of ongoing revenue. Managed cross-discipline team to execute partnership… Show more Drove strategic and market analysis and business development strategy and execution for key software products and aided in mergers and acquisitions. Oversaw successful industry analyst relations program.• Created business plans including financial targets and presented to senior management to secure buy-in.• Led and negotiated strategic business development opportunities with top tier targets resulting in $5M+ of ongoing revenue. Managed cross-discipline team to execute partnership activities.• Assessed acquisition targets and participated in due diligence efforts involving cross-functional teams.• Developed partner channel strategy for mobile portfolio of Sybase’s Enterprise Mobility.• Oversaw high-performing analyst relations team resulting in 60% increase in positive coverage and upward movement in vendor rankings. Show less

Drove strategic and market analysis, business development strategy and execution for key software products and aided in mergers and acquisitions. Oversaw successful industry analyst relations program.• Created business plans including financial targets and presented to senior management to secure buy-in.• Led and negotiated strategic business development opportunities with top tier targets resulting in $5M+ of ongoing revenue. Managed cross-discipline team to execute partnership… Show more Drove strategic and market analysis, business development strategy and execution for key software products and aided in mergers and acquisitions. Oversaw successful industry analyst relations program.• Created business plans including financial targets and presented to senior management to secure buy-in.• Led and negotiated strategic business development opportunities with top tier targets resulting in $5M+ of ongoing revenue. Managed cross-discipline team to execute partnership activities.• Assessed acquisition targets and participated in due diligence efforts involving cross-functional teams.• Developed partner channel strategy for mobile portfolio of Sybase’s Enterprise Mobility.• Oversaw high-performing analyst relations team resulting in 60% increase in positive coverage and upward movement in vendor rankings. Show less

Led professionals from across disciplines (strategy, creative and engineering) to define online strategies and create compelling online businesses that helped clients build ROI and attract and retain loyal customers. Selected engagements include:• A leader in the computer entertainment space - developed a product and brand strategy to build a greater online presence and transition their current brand into the digital entertainment space. Through internal and external investigations… Show more Led professionals from across disciplines (strategy, creative and engineering) to define online strategies and create compelling online businesses that helped clients build ROI and attract and retain loyal customers. Selected engagements include:• A leader in the computer entertainment space - developed a product and brand strategy to build a greater online presence and transition their current brand into the digital entertainment space. Through internal and external investigations, including a competitive assessment and primary consumer research, developed the product requirements, rollout plan, brand platform and positioning for the future online entertainment offering. • An online barter business - conducted a brand assessment for this client. Delivered brand platform, brand positioning and brand attributes informed by internal and external investigations, including primary and secondary research. Assessment included strategic recommendations related to the definition and execution of the product offering.• A leading software vendor - developed an online strategy to support development of their overall business model. Assessment included identifying business objectives, a customer segmentation model, online strategies and metrics for measuring the success of their online efforts. Show less

Managed teams of multi-disciplined consulting professionals and clients to identify issues and develop and implement solutions for key strategic and operational challenges faced by major U.S. corporations. Selected engagements include:• A major utility client - performed a strategic assessment of a B2B Internet business opportunity. Defined the offering, estimated market size and revenue potential and conducted competitor and customer assessment.• A major grocery retailer - analyzed… Show more Managed teams of multi-disciplined consulting professionals and clients to identify issues and develop and implement solutions for key strategic and operational challenges faced by major U.S. corporations. Selected engagements include:• A major utility client - performed a strategic assessment of a B2B Internet business opportunity. Defined the offering, estimated market size and revenue potential and conducted competitor and customer assessment.• A major grocery retailer - analyzed and executed a merger and acquisition in the grocery retail industry. Advised senior executives on synergies and cost savings. Developed integration plan and managed teams in designing the new organization and operations. Companies successfully integrated in January 2000.• Sold projects in the high-tech and healthcare industries. Developed proposals and pitched new business to prospective clients. Projects generated revenue in excess of $6M.• A major aerospace and defense manufacturer - reduced overhead support costs by identifying efficiency and cost savings. Assessed overhead support functions through interviews and quantitative analysis. Decreased process cycle times by 25% and reduced costs by 20%.• A national HMO - executed the turnaround of a Human Resources Shared Service Center. Forecasted resource requirements to meet defined service levels. Identified and implemented improvement opportunities to increase productivity and improve operations of the call and transaction processing center. Efforts resulted in service levels increasing from 10% to over 60% and transaction turnaround time decreasing from 29 days to 7 days.• A national HMO – reengineered the claims processing process. Consolidated multiple units into one centrally located organization. Redesigned business processes and organizational structure supported by imaging and workflow technology. Reduced costs by 20% and decreased claim processing time by 50%. Show less

Managed teams of consulting professionals and clients in identifying and implementing operational improvements for business issues faced by major U.S. corporations.