AeroLeads people directory · profile
Kenneth Baker Email & Phone Number
VP Marketing at South University
at
South University
1 work email found
@edmc.edu
6 phones found area 901 and 724
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
VP Marketing at South University
Location
Greater Pittsburgh Region, United States, United States
Who is Kenneth Baker? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Kenneth Baker is listed as VP Marketing at South University at South University, based in Greater Pittsburgh Region, United States, United States. AeroLeads shows a work email signal at edmc.edu, phone signal with area code 901, 724, and a matched LinkedIn profile for Kenneth Baker.
Kenneth Baker previously worked as VP Marketing at South University and VP Marketing Analytics at Dream Center Education Holdings, Llc. Kenneth Baker holds Mba, Mis from University Of Pittsburgh Katz Graduate School Of Business.
Company email context
Email format at South University
This section adds company-level context without repeating Kenneth Baker's masked contact details.
{first_initial}{last}@edmc.edu
76% confidence
AeroLeads found 1 current-domain work email signal for Kenneth Baker. Compare company email patterns before reaching out.
Profile bio
About Kenneth Baker
Over the last 20+ years, I have directed marketing technology teams to leverage data, processes, and technology to help companies overcome their biggest challenges. I have been fortunate enough to spend 10+ years at an agency, 8+ years on a corporate services team, and 2+ years working as the client. My role is to help agencies and clients alike work smarter and leaner. Does your company have any of these questions or challenges:- Data and dashboards scattered throughout internal and external partnerships? - Do you need support bringing that “data” together but don’t know where to begin? - Do you need to integrate partner data or extract off-line business data?- Is your IT team overwhelmed with large-scale projects and not able to support marketing?I can be the glue that connects marketing, IT, analytics, and financial planning together. I am a hands-on resource that jumps in and helps build bridges and solutions while providing executive-level leadership. What does that look like? I will drive:- creation of a robust marketing database that grows over time- building automated internal and external integrations using existing tools- leveraging and creating business metrics that will shine a light on existing performance- creating analytical tools that work for your business and their needs (nothing is cookie cutter) One thing I’ve learned is that it is challenging to bring marketing data in-house, and it’s just as challenging to support external data silo’s. As a marketing technology professional I view my overarching role as threefold: 1. Leverage the MarTech tools you own and add tools that make sense (financially/operationally) to support your existing marketing and business needs. 2. Automate the integration of key internal data (sales/marketing/operations) and external (Paid Media/Google Analytics) data you need to make better decisions.3. Create analytical dashboards, models, and provide the analysis needed to help shine a light on company challenges. The job is never complete as new partners, tools and data are constantly changing over time. Please check out my resume to see what solutions I’ve driven over my career. I have a wide variety of experiences, including lead flow management, lifecycle marketing, database management, analytics, reporting, BI, and analytical modeling. I am looking to work in an organization where I feel valued and can make an impact. I’m here to help you stay ahead of the curve!
Listed skills include Analytics, Web Analytics, Business Intelligence, Data Warehousing, and 45 others.
Current workplace
Kenneth Baker's current company
Company context helps verify the profile and gives searchers a useful next step.
11 roles
Kenneth Baker work experience
A career timeline built from the work history available for this profile.
Vp Marketing
Current- Responsible for oversight of the South University marketing efforts for our online programs, eight campuses and three learning sites. Touch all aspects of marketing from paid media, PPL, social, website, campaign.
- Responsible for oversight of all marketing activities for South University
- Worked with CFO to development yearly marketing plan for Spend (30+ million) and marketing metrics
- Serve as the University lead for marketing technology and data governance
- Main SQL Server developer designing and executing marketing database architecture, web analytics strategy and marketing reporting infrastructure
- Established strategic framework for segmentation and testing of customer engagement via email, SMS, calling, direct mail and paid social
Nov 2019 - Present
Vp Marketing Analytics
Dream Center Education Holdings, Llc
- Responsible for driving the marketing technology and marketing infrastructure to deliver scalable, strategic solutions across The Dream Center Education Holdings three major educational systems: The Art Institutes.
- Designed and implemented data integration for new Pay Per Lead Management Platform from design to go-live within 2 months
- Working closely with leadership team to create requirements for new MS Dynamics CRM solution
Nov 2017 - Feb 2019
Vice President Marketing Analytics
- Responsible for driving the marketing technology and marketing infrastructure to deliver scalable, strategic solutions across The Dream Center Education Holdings three major educational systems: The Art Institutes.
- Worked closely with CMO over the last 2 years to fulfill key due diligence requests for the Executive Leadership Team during the sale of the organization and transition to Non-Profit
- Responsible for development of the Art Institute yearly financial plan of inquiries and applications for all channels
- Responsible for establishing a strategic framework for life-cycle customer engagement, developing tools, testing & strategies, defining and implementing key metrics for tracking success across education systems (e.g..
- Oversee enterprise web analytics strategy and reporting for all education systems
Oct 2016 - Nov 2017
Director, Marketing Analytics
- Directed my team to ensure timely delivery of data, reporting and insights to support decision making for the executive leadership team, marketing, admissions and finance. My primary responsibility is to drive.
- Directed a marketing analytics team delivering integrated marketing management solutions around data integration, campaign management, dashboard development and advanced analytics projects
- Managed the requirements and creation of a new lead management solution using Amazon RedShift and Neustar Decision Navigator Application ($2 million project in the first three years)
- Managed the business requirements and database design for new Campaign Automation Project using Amazon RedShift and SAS Campaign Automation ($1.5 million project in the first three year)
- Responsible for development of predictive modeling integrations for campaign segmentation and lead decisioning
- My team served as advisors to each education systems on the development of a life-cycle roadmap by key segments, and implemented frameworks for continuous measurement and iteration.
Jan 2015 - Oct 2016
Sr. Manager Marketing Analytics
- Managed team responsible for strategic vision of developing a marketing database for reporting and analysis and proactive integration of new marketing data (DoubleClick Data Transfer, Big Query)Key responsibilities and.
- Developed and enhanced 20+ Qlik Dashboards, 30+ excel reports and 200+ MS SSIS ETL jobs
- Responsible for proactive integration of emerging marketing data
- Served on Enterprise Data Governance Council and Data Warehouse Data Steward for Marketing
- Designed database automation and work-flow for Pay-Per-Lead credit process saving $800,000 annually
- Worked with EDMC Enterprise Data Warehouse team to build enterprise ODL ETL and analytics layer via SSIS and Tidal Enterprise scheduler
Feb 2009 - Dec 2014
Director, Data Insights & Business Analysis
Impaqt
- Worked with four person Analysis and Decision Support Team responsible for database analysis, reporting and business intelligence, predictive modeling and forecasting.Key responsibilities include:
- Member of twelve person Senior Management Team and four person Operations Team responsible for setting company-wide goals for service delivery and execution
- Created, maintained and enhanced SAS advanced analytics programs that forecast search activity and bid/budget scenarios, including the use of dynamic coding, macros
- Accounted for forecasting quality control, including alerts associated with data outliers, program failures, and forecast accuracy and developed and maintain a strict programming environment
- Prepared and delivered presentations to internal staff, external clients and prospective clientsKey Accomplishments:
- Streamlined SQL Server to SAS processes to reduce run-time by 80%, moved data extract and manipulation from SAS to a SQL Server based de-normalized data mart
Apr 2008 - Feb 2009
Director, Data Management
Impaqt
- Directed Data Management team for leading Search Engine Marketing firm servicing Fortune 1000 Clients with complex search data needsKey responsibilities include:
- Worked with four person Analysis and Decision Support Team responsible for database analysis, reporting and business intelligence, predictive modeling and forecasting
- Member of twelve person Senior Management Team and four person Operations Team responsible for setting company-wide goals for service delivery and execution
- Created, maintained and enhanced SAS advanced analytics programs that forecast search activity and bid/budget scenarios, including the use of dynamic coding, macros
- Accounted for forecasting quality control, including alerts associated with data outliers, program failures, and forecast accuracy and developed and maintain a strict programming environment
- Prepared and delivered presentations to internal staff, external clients and prospective clientsKey Accomplishments:
Feb 2007 - Apr 2008
Manager, Data Acquisition & Web Analytics
Impaqt
- Managed team responsible for planning and implementing all data acquisition and integration projects including client, search industry (Neilsen, Google, Yahoo, MSN), various 3rd party (Claritas, HitWise), and.
- Responsible for planning and implementing various Paid Search data acquisition and analysis projects
- Designed & executed analysis of Search Engine industry data including Nielson Data, published Meta Engine and Search Engine data and internal client data to identify key trends & implications of link/ad visibility.
- Developed web based tool to identify and track solicitation of link share using ColdFusion and HTML
- WebTrends administrator responsible for implementation, key metric identification and report creation
- Transformed and integrated client web-analytics and off-line conversion data
May 2003 - Feb 2007
Manager Database Solutions
3W Interactive
- Managed $3 million a year database management services for GNC’s US and Canadian Gold Card member database from 1997 to 2009 Key responsibilities and accomplishments include:
- Managed and pulled all customer mailings based on demographic and/or purchase history, created source coding based on client provided segmentation requirements, created detailed reporting on segments, and delivered.
- Maintained customer database from 30-60 million members (3 million new/renewing members per year) from application/coupon receipt, batching, data entry, postal cleansing, data validation/cleansing and insert within a 2.
- Designed, created and managed ETL data integration from over 15 different sources (paper applications, POS data, coupons, surveys, customer service edits, NCOA, etc) via Visual FoxPro then SQL Server Supported.
- Implemented new SQL Server database projects including development, programming, application development, technical documentation, quality control and deployment
May 2000 - May 2003
It Services Representative
- Provided IT services for Database Management clients and supported fulfillment services for customer loyalty programsKey responsibilities and accomplishments include:
- Converted existing Visual FoxPro database to SQL Server 7 then to SQL Server 2000
- Provided code inspections and proactive input on design changes or code modifications to enhance existing processes
- Consulted with client on design, work flow and requirements documentation of new marketing and IT initiatives
- Supervised and trained IT Services Representatives (5 individuals)
- Supervised Shipping Department (5 individuals) responsible for shipping 52,000 + packages a year
Jun 1997 - May 2000
2 education records
Kenneth Baker education
Mba, Mis
University Of Pittsburgh Katz Graduate School Of Business
Ba, Business Administration, Psychology
Washington & Jefferson College
FAQ
Frequently asked questions about Kenneth Baker
Quick answers generated from the profile data available on this page.
What company does Kenneth Baker work for?
Kenneth Baker works for South University.
What is Kenneth Baker's role at South University?
Kenneth Baker is listed as VP Marketing at South University at South University.
What is Kenneth Baker's email address?
AeroLeads has found 1 work email signal at @edmc.edu for Kenneth Baker at South University.
What is Kenneth Baker's phone number?
AeroLeads has found 6 phone signal(s) with area code 901, 724 for Kenneth Baker at South University.
Where is Kenneth Baker based?
Kenneth Baker is based in Greater Pittsburgh Region, United States, United States while working with South University.
What companies has Kenneth Baker worked for?
Kenneth Baker has worked for South University, Dream Center Education Holdings, Llc, Edmc, Impaqt, and 3W Interactive.
How can I contact Kenneth Baker?
You can use AeroLeads to view verified contact signals for Kenneth Baker at South University, including work email, phone, and LinkedIn data when available.
What schools did Kenneth Baker attend?
Kenneth Baker holds Mba, Mis from University Of Pittsburgh Katz Graduate School Of Business.
What skills is Kenneth Baker known for?
Kenneth Baker is listed with skills including Analytics, Web Analytics, Business Intelligence, Data Warehousing, Google Analytics, Data Analysis, Databases, and Business Analysis.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial