Kenneth Bennett Email & Phone Number

Basel, Baselstadt, Ch

As part of my duties, I lead a dedicated team of marketing professionals focused on crafting and implementing customer experience strategies for our International Medicines division. My role involves overseeing the creation and execution of impactful marketing campaigns and content tailored for Healthcare Professionals (HCPs) across key therapeutic areas, including Oncology, Cardiology, Renal Metabolic, Immunology, and Neuroscience. I am responsible for shaping our international HCP customer strategy and ensuring our marketing efforts resonate across more than 10 major markets in Europe, the Americas, and Asia. • Reduced operating costs by 20% and increased campaign reusability by implementing unified processes and frameworks for customer stories and local market campaigns.• Enhanced training efficiency and unified customer experience by integrating a standard selling model into marketing campaigns and channel strategies.• Elevated brand engagement and performance for Kisqali, Scemblix, Fabhalta, Entresto, Kesimpta, Cosentyx, and LEQVIO through targeted activation strategies and content.• Established enterprise-wide Marketing performance metrics, KPIs, and taxonomy informing customer experience roadmaps and dashboards.• Boosted employee engagement by leading a culture catalyst program focused on development, recognition, and measurement.

Basel, Baselstadt, Ch

During my tenure, I built and led a dynamic, customer-focused team to create and execute impactful marketing strategies. I focused on recruiting and nurturing top talent, ensuring our team was well-trained and aligned with our mission. My role involved driving new business opportunities that ultimately improved healthcare outcomes and boosted both revenue and profitability. I also scaled our health solutions globally by collaborating with strategic partners and leveraging our internal resources.• Led a multinational team to create a Pharma-wide patient experience program, applying innovative design thinking and problem-solving methods, resulting in improved engagement across therapeutic areas.• Developed customer segmentation models and go-to-market strategies, aligning campaigns with key performance indicators, enhancing market reach and impact for high-priority brands.• Applied data analytics and customer feedback to refine experience practices, achieving double-digit gains in acquisition and engagement, and enhancing customer satisfaction.• Launched an AI-powered digital diagnostic tool in 5 major markets, improving diagnosis for over 125,000 consumers and advancing global healthcare solutions.• Awarded multiple Company Star Awards for delivering impactful innovations and driving significant business improvements.

In my role, I focused on bringing innovative solutions to the diabetes and cardiovascular space, blending technology with patient care to make a real difference. My role involved leading the development and launch of digital health services and therapeutics, ensuring that our products not only reached the market but also delivered tangible value to patients and healthcare providers. I worked closely with teams to design outcomes-based contracts and create risk-sharing models that aligned with the needs of US health plans and systems.• Developed risk-based contract frameworks and a predictive forecasting dashboard, enhancing decision-making through retrospective claims, prescription, and lab data analysis.• Launched 'My Dose CoachTM', an FDA-class II insulin titration digital therapeutic, leading a successful Agile development team and comprehensive omnichannel campaign.• Improved medication adherence and healthcare utilization by partnering with digital health startups on cloud-connected glucometers, coaching, and digital dose tracking solutions.• Awarded for Creativity & Challenging the Status Quo, recognizing innovative contributions to the company.

I led the successful branding and marketing strategies for iBGStar, the first blood glucose monitor that connects to Apple iPhone. This innovative product not only improved medical outcomes but also enhanced patient experiences while reducing overall diabetes care costs. I managed the business pipeline, overseeing P&L and an operating budget that contributed to over $10M in annual sales, including meters and test strips. I also played a key role in shaping the US Diabetes Integrated Care approach, driving both strategic and operational business planning efforts.• Exceeded test strip sales targets and surpassed customer satisfaction goals while optimizing operating expenses and consistently hitting sales objectives.• Secured two exclusive licensing deals by streamlining due diligence for seven incubator targets, driving substantial revenue-generating activities.• Conceptualized and executed successful brand strategies, including updated positioning, messaging, and retail channel alignment, boosting market presence and commercial impact.

Initiated and developed strategic relationships with US Diabetes BU, while managing innovative technology strategies, solutions, and ensured functionality capable of delivering customer needs, and build business value. ⇨ Drove new payer, provider, and patient revenue model, in technology, commercialization, and business development activities. ⇨ Key company representative on The National Council on Diabetes, and eHealth Tools. ⇨ Inspired a US Pharma mobile strategic plan and 3-year roadmap focused on patient and healthcare provider trends, and established 'mobile-first' marketing edict. ⇨ Supported Diabetes BU 'startup ways of working' program to establish a model designed to engage external partners assistance in solving unmet patient needs and business challenges. ⇨ Provided more effective customer interaction for critical field-based resources, leading IS strategic areas for Global IS Digital Sourcing, OneIS Digital and Healthcare Services (eHealth) programs.

Master'S Degree, Project Management

Bachelor Of Arts (Ba), Psychology