Developed sales and marketing materials for prospective new startup. Designed recognition and reward platform for help companies maximize the performance of its employees through an exclusive action-oriented platform that easily and systematically recognizes employees with customized rewards. Developed new vendor materials to attract providers of world-class products, services and experiences to the reward portal.

• Led product development research for global, $2.8B filtration manufacturing company for new product opportunities; worked with Senior Research Engineer and managers from Product Develop and Media Technology groups to develop candidate screener that identifies high quality candidates; connected with and scheduled respondents; created Discussion Guides for two types of direct, one-on-one interviews.•Part of successful investor pitch team, raising over $1M in new capital for a CPG company looking to strengthen brand awareness and expand product offerings. Developed comprehensive marketing plan utilizing online ethnography for market and consumer insight to attached potential investor groups. • Developed agency search process for cargo control systems company looking to revitalize and rethink customer targeting strategies, improve eCommerce, CRM and digital/social media strategies.• Worked with a major advertising health agency to restructure their creative workflows and departmental processes so they align with their client’s new automated global content distribution platform. Worked with VP, Director of Operations to improve creative production efficiencies, maintain medical and legal review requirements while preparing agency's material for global advertising, digital and social media distribution and use.

SVP, Group Account DirectorTransitioned with account when General Motors and Publicis Communications consolidated automotive 
AOR work at Rokkan, NY. • Retained and transitioned 5-person team and resources from previous agency to ensure seamless continuity and execution of work during assignment change• Delivered 100% of $2.3M annual assets and materials ahead of schedule with an additional 5% budget savings• Helped launch Cadillac's hands-free driving product, SuperCruise, with highly effective television, demonstration videos and collateral advertising and marketing materials. Worked closely with GM engineering team to translate product features into engaging consumer-focused communications.

VP, Group Account DirectorEstablished a multi-disciplinary team to create and manage branded assets, collateral and product information for newly acquired $25M global automotive account for US and Canadian markets. • Established $2.3M annual collateral workflow for 31 brochures, 750 new assets for multi-channel and multi-lingual use, launching 2 new divisional nameplates. Managed 125% year-over-year scheduling improvement, while aligning all creative development with Cadillac’s new marketing position• Helped launch 2 new Cadillac nameplates, translating strategic market insights into highly creative collateral marketing solutions. • Developed global processes plan for over 300 annual North American projects for all media channels.• Implemented product procurement and preparation procedures for 20 annual TV, video and still productions for all media channels; key member in CGI/BYO asset development and global virtual reality vehicle builds for 10 global markets, including 232 unique vehicle builds.

Increased department productivity managing 7 years of multi-national agency growth, incorporating the addition of two national brands as well as international creative duties.• Managed 300% growth in departmental creative projects• Helped relaunch the Buick “That’s a Buick?!” Campaign, propelling Buick to become the fastest growing brand in segment within two years. • Helped launch 5 new nameplate product lines for 3 GM Divisions, including Chevrolet Silverado, Silverado HD, GMC Acadia, Sierra, Sierra Denali, Sierra HD, Yukon and Yukon Denali• Developed and integrated new fail-safe multi-national/multilingual asset management system 
for 200% increase in managed assets. • Managed 140% increase in specification, procurement and logistics of all vehicles for broadcast, social and print productions. • Managed, audited and distributed all CGI data for Buick, GMC and Silverado brands

Helped expand agency department to accommodate 300% increase in assignments with the addition of Buick and GMC AOR responsibilities. Managed creative development, image creation and production of dealer and consumer long-lead marketing materials for new product launches, 17 automotive retail catalogs and 350% increase in divisional assets for advertising and marketing use. • Managed 350% increase in new assets, including metadata tagging for global distribution• Liaised with partner and diversity agencies to ensure integration of brand positioning and executional equities across all communication channels, including dealer training and web • Created online data structure for dealer on-line asset distribution network• Managed and reviewed virtual CGI assets for 11 product lines, including multiple trim and product configurations for on-line, broadcast and print advertising

Led Creative, Strategic and Account team within agency’s new project-based management and organizational structure for Corbis and Business Week. Projects included launch and sustaining advertising, global sales support, interactive and online advertising, direct mail and event support. • Managed and produced highly integrated advertising, interactive, online and marketing materials for multichannel re-branding and targeted engagement campaigns• Responsibilities included project and production staff assignment; supervision of a variable team of project managers, broadcast producers, studio post production, financial managers and analysts• Partnered with agency Finance Department to determine project fees and accurate and timely tracking of costs and billing, ensuring profitability of all work

Helped launch GMC's iconic “WE ARE PROFESSIONAL GRADE” positioning, GM’s longest running brand positioning in history, along with 4 new nameplate products. • Retained at-risk account by retuning work to on-time and under budget in first year• Managed annual GMC product catalogs with $9mm annual budget supporting six vehicle lines and new product launches. • Developed efficient workflow solutions for a 10-person, 3-city, creative and production team• Partnered with client’s interactive, CRM and B2B agencies for integration of creative assets• Served as divisional point-person for CGI and Global Asset Distribution network• Identified and led an agency team for new marketing initiative to increase regional sales of standing inventory vehicles and accessories. Developed business plan with anticipated revenues, marketing costs, program introduction and geographical roll-out• Agency point-person for creation of OEM worldwide asset delivery network utilizing proprietary web-based portal and proven, world-class search engine and firewall-safe hardware• Agency lead for OEM workflow and process analysis for corporate-wide, all-division restructuring of collateral planning, development and production, generating efficiency savings