Kenneth Hernandez Email & Phone Number

Santa Clara, California, Us

Santa Clara, California, Us

San Jose, Ca, Us

Newark, California, Us

Newark, California, Us

• Drafted and implemented a full Marketing and Social Media strategy for the entire company• Identified and crafted customer personas/voice to match with the target markets• Created unique product videos for use on social media• Researched, drafted, and posted topical blogs and resource guide• Worked with the graphic design department ensure a consistent look and feel • Managed third party Google AdWords and paid social media agencies• Designed collateral to be used on the company website. • Grew Facebook community from 20 followers to over 3000 in less than a year through organic and paid campaigns • Coordinated trade show booth design, logistics for product deliver, and show services for International Builders Show• Tracked website, email, and social media performance through Google Analytics

• Responsible for the content creation and management of the social media properties of six different brands within the company • Work with globally recognized brands to create and promote visually engaging content for a weekly social media campaign • Travel to trade shows around the country to live post on Twitter, Facebook, and Instagram while taking photos for future use• Brainstormed, coordinated, and managed a scavenger hunt with a variety of globally recognized brands at CES 2015• Created print and digital signage, plaques, and other material key adopters and customers like HTC, ZTE, Huawei, BenQ, Haier, VOXX, and JVC/Kenwood and more• Generated monthly social media analytics reports and deliver to company stakeholders• Met with various teams throughout the company to ensure a consistent “voice” is being met throughout all social media channels per brand• Successfully created and published company-wide social media guidelines

San Jose, Ca, Us

• Researched and created original content for Facebook, Google+, Twitter, Vine, and YouTube• Helped grow Facebook following from 17,000 likes to 100,000+ in less than a year• Optimized YouTube channel and videos for better online search rankings through updating keywords on a regular basis• Brainstormed and produced scripts, storyboards, and videos for company YouTube channel • Pulled monthly and quarterly Google Analytics reports for upper management

South Pasadena, California, Us

• Helped build and maintain a Facebook and Twitter following through various small scale campaigns • Researched, created and posted content that was reflected the companies values and beliefs • Created a campaign about a locally sponsored athlete was headed to the London Olympics• Expanded the company’s social media audience by 17% organically