Responsible for strategizing and executing the digital marketing strategy across multi-channels, in alignment with the overarching marketing and business goals, to effectively acquire new players, while optimizing conversion rates to maximize revenue generation.

Assist in strategising and producing of social media content inline with yearly marketing objectives. Providing Pre to Post production of content, which includes but not limited to Underwater Videography, Graphic Design, Video Production, Event Coverage, Motion Graphics to Editing. Work closely with stakeholders to assist in managing social media content promoting brand exposure and marine conservation message.

Responsible for steering the digital marketing strategy for both paid advertising and organic channels to meet the overall marketing objectives. Drive marketing efforts for the launch of our direct-to-consumer mobile web-based game and VR game in Meta Quest store. Reports and provide insight on month-to-month performance to stakeholders.

Manage and drive digital strategy across all SEC touch points. Work with stakeholders to create engagement through integrated marketing. Build brand identity and brand image to our target audience in both business-to-business and business-to-consumer.

Manage both external and internal portfolio of Asia Dive Academy Group's marketing strategies, spearheading efforts across digital & social marketing, customer-relationship management and web assets management. Work with Business Development and Operations to monitor budgets and strategise campaigns to improve conversion numbers and marketing objectives.

Oversee the creative production of digital content elements by working closely with stakeholders, ensuring digital contents work effectively with marketing objectives across various marketing channels.

Oversee the production of motion graphic elements by working closely with clients, ensuring a streamlined and effective workflow. Client include, but not limited to government-linked organisations and creative agencies.

Creating digital content and video productions for client such as L'Oreal and ProMax BDA India. Manages projects from Pre-production, Production, Post-production to deliverable. On the ground to directing of production team and videographers.

Providing media support on top of the primary role while serving the National Service. Produced videos for training and promotional efforts.

Create and conceptualize motion graphic visuals for clients such as Mediacorp Channel 8, GMP and Singapore Youth Olympic 2010.