Kenneth K. Email & Phone Number

United States

Weston, Hertfordshire, Gb

Lintbells (YuMove) mission: to help pets across the world live their most active life, for life.Primary responsibilities include: • Merge three acquisition teams in two countries into a single acquisition and analytics team – The US eCom Group• Hire channel leaders to fill these new acquisition roles, then lead the US Amazon and Marketplace channels for the US for two established D2C brands• This newly created eCom Group is now the largest revenue team in the US, responsible for up to 67% of US revenue each quarter• Exceed all year-over-year revenue, subscription and ROAS goals for the US, while controlling costs and expenses to drive profitable growth for successful PE ExitMajor Accomplishments:o DotCom Highlights - Revenue 2023 v 2024 up 201% on 62% lower media spend - Revenue YTD 2024 (Jan – July) up 49% on 63% lower media spend - LPS (Length of Paid Stay) 162% higher than same time 2022 and up 86% Year over Yearo Amazon Highlights - Amazon Retail units sold up 47% Year over Year - TROAS improved by 22% - Active Subscriptions up 274% Year over Yearo Chewy Highlights - Chewy PO volume up 152% Year over Year - Ad efficiency improving 49% - CPA decreased 116% Year over Year

Weston, Hertfordshire, Gb

Primary responsibilities include: • Lead the development, management and growth of a stellar Direct to Consumer subscription business in the US.• Oversee creation and execution of a winning consumer marketing campaigns which create a powerful adoption and sales funnel. • Making full use of consumer influence levers from Key Opinion Leaders and social influencers through to experiential, digital and broadcast means – to create a vibrant, well-understood and adopted brand in the US pet space.• Build a local US D2C and Marketing team, well-placed and ambitious enough to deliver our audacious goals.• Create productive and cohesive working relations with UK teams, to generate high quality support for the US market, in particular the Marketing and Operations teams.• Take responsibility for full channel P&L, controlling costs and expenses whilst investing decisively in well-constructed marketing and sales campaigns which are evaluated to drive future decision-making.Major Accomplishments:• YOY revenue 201% growth on 62% of 2022 Paid Media spend• RPV (Revenue per Visitor) 74% increase since May 2023• ROAS (Return on Ad Spend) 120% increase since May 2023• Major SEO improvements and site optimizations driving 27.5% increase in Conversion rate since May 2023• Landing Page form-fill conversion up 274% YOY

Austin, Texas, Us

Redbud Brands: Venture capital studio creating disruptive new consumer brands from scratch - offering innovative, better-for-you products in the CPG, Health & Wellness, Cannabis, Coffee, Pet Care and Alcohol verticals.Senior member of Shared Services team, reporting to the CMOPrimary responsibilities include: • DTC site design from blank page to selling. Shopify, Klaviyo, etc.• Pre-launch testing – creative, content, offer, audience, Landing Page to maximize full launch of product with paid media weight behind it• Demand generation – lead capture, CRO, path-to-purchase, A/B Testing• Driving early-stage revenue through search, social, email, SMS and influencer channels.• Select and direct external agencies building assets for our Portfolio of Brands• Mentor and support our team of Rockstar brand Founders and GM’s

Las Vegas, Nv, Us

Cenegenics Performance Health: Health, Wellness, OTC, Membership, eComm, MedTechMember of Executive Team, reporting to the CEOPrimary responsibilities include: • Driving acquisition of qualified leads that purchase Cenegenics’ performance health memberships from our remarkable centers. • Own all prospect and member-facing content, including websites, landing pages, social, search and marketing automation campaigns to drive new membership, lifetime value and increase retention.• Increasing length of paid stay and reducing churn for our membership through better analytics, insights, continuously testing and improving acquisition – all driving significant increases in member satisfaction.• Deliver prospect and member insights to the organization to optimize sales conversion and product development, and assure the organization is positioned to support aggressive growth.• Select and direct agencies to develop and evangelize our brand through a period of rapid growth and diversification.• Mentor and grow an in-house team of amazing Marketers.Additional Major Accomplishments:• Adding major Lead Gen channels (Search, Display, Retargeting, eMail, Radio, Affiliate, Brand Ambassador) to a business that has relied almost entirely on Paid Social for acquisition.• Reduce CAC (Cost for Acquiring Customer) by over 50% (to lowest in company history).• Delivering SQL leads that are converting 247% higher YOY.• Through strategic brand pivot, reaching a more diverse and younger audience with our subscription and membership services. Increased Female leads +106.8% and Female sales +53.1% YOY. Increased sales to 30-39 YO +131.2% and sales to 40-49 YO +16.3% YOY• Major SEO improvements, including: 32% increase in search views.• Owned Social followers up 70% YoY9, while engagement outperforms industry benchmark by 4x.• Breakthrough eMail journeys in Salesforce, improving email conversion 22.4% year over year.• Landing Page form-fill conversion up 117.2% YOY

Boca Raton, Florida, Us

Hair Club: Beauty, OTC, Hair Health, D2C, Membership, eCommMember of Executive Leadership Team, reporting to the President and CEO. Primary responsibilities include:• Planning a multi-channel, 8-figure advertising and marketing budget to drive leads and appointments, resulting in consultations and new subscriptions at our amazing centers and Franchise locations. • Transformation and modernization of a 40+ year-old male-dominated brand with high awareness but very poor familiarity - to a purpose-driven brand with new messaging and look to reach a newer, younger, more diverse audience.• Creative Director responsible for all content, product packaging, sales collateral, in-Center merchandising, digital assets, websites, landing pages, social videos and Client testimonials produced in our in-house production studio.• Redefining the entire product lineup - new categories, defining target audiences, new product names, product branding, product stories. Giving HC products a voice and unique value proposition.• Manage Direct Response TV, Digital, Social agencies and related vendors• Deliver an unforgettable customer experienceAdditional Major Accomplishments:• Adding major Lead Gen channels to a business that has relied almost entirely on TV and Search since inception• Major SEO improvements, including: 19% increase in search views, 11% better search ranking, 7% CTR and a 40% lift in Organic traffic growth, and a 22% increase in Organic (non-paid media) leads• Landing page conversions (visitor to lead) with new content moved from 2.48% to over 13.7%• Data-fueled personalized eMail journeys in Salesforce, improving email conversion 8.4% year over year • Brand Transformation – Improving brand familiarity (+4%), brand opinion (+7.5%) and brand consideration (+5.8%)Directly mentor and manage team of fabulous and motivated marketers (resident and remote), as well as an extended team within a matrix environment to drive unprecedented growth and retention.

Huntington Beach, Ca, Us

Innocean: Creative Agency, CRM, Performance Marketing, Membership, eCommThis role owns the digital strategic and performance marketing practices for Innocean USA, and reports to the SVP of US Strategic Planning.Primary responsibilities include: • Setting vision for Client’s Enterprise Digital practice & guiding efforts across the entire digital space (.com, mobile, social, CRM, and beyond)• Digital road map - Planning, analyzing, recommending and implementing multi-channel marketing strategies• Inform creatives with data-fueled insights to generate effective, impactful, award-winning work• Cross-channel digital content strategy• Develop multi-year vision for Client’s digital ecosystem• Provide analysis of best & new practice (within and outside automotive vertical) as well as education on emerging trends for internal teamsAdditional Major Accomplishments:• Unaided Brand Awareness up 3%, Consideration up 2% and Brand Loyalty up 7%. • eMail opens increased 147% since December. Website Video engagement rate increased 62% and watch-to-complete rate increased 47% since December.• Major Model Launch in 2018 (Hyundai Kona SUV) reached 127% of sales objectives in MayOversee career development and management of a marketing team of direct reports as well as an extended team within a matrix environment.

Baltimore, Maryland, Us

Medifast: CPG, Heath & Wellness, OTC, D2C, eComm, MembershipMember of Executive Team, reporting to the Chairman and CEO.Primary responsibilities include:• Planning a multi-channel, 8-figure ad spend delivering close to 5X ad spend in revenue for our direct channel and Franchise partners• Revitalize channel strategy, from just 3 active channels to 13+, including display, affiliate, social, search, alt media, print, National, Regional, spot TV and more• Manage all website, in-carton, ad and landing page content• Product Management - product assortments and offers, pricing, positioning• Demand Waterfall, Customer journey management• Deliver an unforgettable customer experience. Sell the lights outAdditional major accomplishments: • Modernizing 40-year old brand with refreshing new approaches to acquisition, Direct Response, messaging and technologies• Lead the search and selection of new enterprise eComm Platform• Improve social footprint to drive brand adoption and conversion • Updated all analytics and attribution modeling packages• Exceeding revenue and profit forecasts, record-setting KPI's and efficiencies – facilitating the turn-around of the Medifast Direct division Taking Domestic best practices to our International groups in Latin America & Canada.Directly manage team of marketers (resident and remote), as well as an extended team within a matrix environment.Meet and present quarterly with the Board of Directors on Division performance, and contribute content to quarterly earnings calls.

El Segundo, Ca, Us

Guthy-Renker: CPG, Heath & Wellness, Beauty, OTC, D2C, eComm, MembershipG|R is one of the largest direct marketing firms in the world, with brands distributed in 68 countries. Primary Responsibilities Include: • Digital channels acquisition and conversion across all major G|R Brands. • Creating content that drives customer lifetime value - including web copy, messaging, cart language, price / offer presentment, alternative payment methods, upsell • Owned the online test-and-learn agenda to drive conversion performanceAdditional Major Accomplishments:• Path to Purchase re-design – realize a 15.7% increase in revenue per visitor, 71% increase in upsell, 7% increase in Average Order Value and a 6.5% increase in conversion. • Create standardized marketing / communications - including standardized pricing, copy and cart templates, and manage penetration of this standardization into the marketplace. • Responsible for test-and-Learn agenda – A/B tests, Multivariate testing, pre/post, back testing, forecasting and analysis leveraging Omniture (Adobe) site catalyst and Google Analytics with the objective to increase conversion, AOV, Revenue per Visitor and Customer Lifetime Value.• Member of team that managed the selection and installation of the company’s current enterprise eCommerce platform.• Lead team to present and apply domestic best practices to major international groups (Australia, Japan/Asia, Canada)

BrandShop (then Sure Source) purchased the SatisFusion division and their clients from Asurion in 2007.Principal Responsibilities Include:• Client Transition – migrating clients from SatisFusion platform to the BrandShop platform.• Client Acquisition – continue selling during the transition • Client Retention – assuring the highest levels of client satisfaction during transitionAdditional Major Accomplishments:• Branding Team – member of the SureSource branding team. Meeting with internal groups and agency to develop messaging, new creative assets, logos, materials, etc.

Nashville, Tennessee, Us

SatisFusion - a Start-Up focused on BtoB Software as a Service (SaaS).Primary Responsibilities:• New Client acquisition - selling direct marketplace solutions via branded storefronts. • Develop promotional and media plans for Clients for the purpose of Customer Retention.• Communications - all Client, analyst and industry-facing communications.Key Clients include Nikon, FujiFilm, Toshiba, Sharp, JVC, Hitachi, Panasonic, Krups, Kitchenaid, Hunter Fan, Thermos and IOGear Additional Major Accomplishments:• Re-branding the Group – from low-margin commodity to Strategic Direct Channel Management.• Taking revenue from $14 million to $30 million in two years. • Strategic direct channel for dozens of manufactures from blank page to 7-digit sales. • Decreased new Client acquisition sales cycle from 18 months to less than four. • Honored with the CEA Innovations Awards three consecutive years.Received successive promotions of increasing authority, from Director of Sales to Vice President of Sales to VP/Managing Director, CRM Group.

New York, Ny, Us

Marketing Plus is a division of IPG. My role was to provide strategic direction, branding and messaging for all divisional marketing efforts. Identified new business opportunities and developed new Direct Sales programs to increase group profitability. Interpublic group is a global provider of marketing solutions. Their companies specialize in consumer advertising, digital marketing, communications planning and media buying, public relations and specialty marketing. IPG agencies create customized marketing programs for many of the world's largest companies helping clients build brands, increase sales of their products and services and gain market share.My Clients included Verizon, Capital Records, Tyson Foods, Nissan Motors, Kraft, MCI/Universal, Disney Channel