Helping companies develop product roadmaps and growth strategies that leverage their data assets.

Strategic partnerships with cloud, data, martech, adtech technology partners. Established joint sales pipeline of 26 Fortune 500 companies in 8 months.choreograph is an 800+ person data and technology subsidiary of GroupM, the world’s leading media investment company.

Developed product integration strategy following seven-way merger, joint offering, and go-to-market plan contributing to two Fortune 100 wins within 15 months.

Exec leader overseeing product management and design team developing ad automation and analytics software with over $2B under management, generating over $15M in annual revenue globally with growth of >15% YoY.2Sixty Technologies: 150+ person ad tech subsidiary of Essence, integrated with GroupM/choreograph in 2020. Team across SF, NY, London with engineering resources collocated and contracted in Ukraine and Egypt.Essence Global: advertising agency with customers including Google, NBCU, Target, T-Mobile, BT (British Telecom)

Led team building automation and analytics software applications powering advertising in over 200 countries. Established a product innovation practice through cross-functional collaboration between in-house and client product, design, and engineering teams.Role in 2Sixty Technologies

Led cross-functional initiative to create and deploy search, social, and programmatic advertising best practices used to manage $800M+ in media spend across the US, UK, SG, JP, IN, and AU enabling Essence to scale globally.

Led teams to deliver ~37% YoY lead growth and ~13% improvement in CPA across 11 direct response client running media across digital, TV, radio, and OOH

Black Bag Advertising was a digital marketing consultancy.