Kenneth Daniel Jr. Email & Phone Number

Baltimore, Md, Us

Founded the ReBox Foundation to repurpose shipping containers into affordable, sustainable homes, addressing housing instability in underserved communities while reducing environmental impact.Led ReBox’s strategic growth by building a talented leadership team and forming corporate and community partnerships, securing resources that enable scalability and long-term impact.Implemented sustainable practices by integrating solar energy, water conservation, and native landscaping into ReBox’s projects, creating eco-friendly housing solutions that meet community and environmental needs.Collaborated with local stakeholders and community organizations to ensure each ReBox project aligns with Baltimore’s cultural values, gaining local support and enhancing the community's quality of life.Defined ReBox’s brand story and mission to showcase our role in supporting individuals during life transitions, such as youth aging out of foster care and families facing housing challenges, strengthening ReBox’s brand identity and community connection.

Advised on Revvl’s strategic direction and go-to-market (GTM) strategies, ensuring successful market entry and scalable growth.Provided actionable insights and recommendations rooted in marketing and sales expertise to align with Revvl’s mission and target audience.Collaborated with the founding team to design and execute innovative digital strategies, driving enhanced brand visibility and dynamic community engagement.Developed and implemented comprehensive launch strategies tailored to resonate with Revvl’s audience and support its vision for impactful market presence.

Amsterdam, Nl

Orchestrated Black History Month campaign, w/ 6-month extension, across all Stellantis' NA brands, partnering with brand, advertising, and agency collaborators to develop engaging lifestyle content, achieving sustained social media engagement, and garnering +3.2M impressions across CDJRAF brandsDeveloped 2025 multicultural tactical engagement plan through strategic data analysis of culture/brand aligned passion points from S&P Global, Google, Collage Group, and agency partners, leading to the projected to increase multicultural brand awareness by 33.5% EOY ’25Implemented cost-reduction practice by partnering with Stellantis' dealer network and leveraging local dealer inventory, resulting in a reduction of production expenses by ~$5,000 for the ‘23-’24 FY, demonstrating commitment to operational efficiency and resource optimizationExecuted 10 cultural and brand-aligned social campaigns through collaborations withmulticultural talent and influencers whose passions aligned with Stellantis' brand identity,significantly boosting multicultural representation across CDJRAF US social platforms.Established digital media evaluation framework leveraging industry and experiential criteria to identify and recommend 3 multicultural digital media agencies, increasing representation and building connections with multicultural consumers on trusted outlets

Amsterdam, Nl

Oversaw $1.5M monthly T2/T2.5 digital advertising budget for Stellantis' Mid-Atlantic Region, implementing data-driven strategies and innovative tactics, achieving a 12.5% YoY increase in website traffic and a 30% YoY increase in leads, expanding sales opportunities for 265 Mid-Atlantic dealersPioneered digital advertising campaign in collaboration with Google and agency partners, establishing the MABC as the first region and Stellantis as the first OEM to successfully implement Vehicle Listing Ads (Shopping Ads) across an entire geographical area, resulting in a 25% increase in website traffic and a 15% increase in DWS leads for 150 pilot dealersManaged Digital Program Advisor (DPA) in partnership with Shift Digital and Stellantis Digital to provide strategic consultation to 40+ target dealerships between ’22 - ‘23, focusing on lead handling processes, digital retailing, and website optimization, contributing to ~15% increase in DWS lead conversion ratesSpearheaded MABC's Third Party Lead (3PL) Initiative to develop a program that would increase the quality of 3PL enrolled dealers receive by layering in additional customer data, reducing dealers lead radii, and limiting excessive dealer 3PL spendConsulted 70+ CDJR dealers, reviewing current digital marketing strategies and KPIs, resulting in dealerships adopting optimized marketing plans and increasing digital budgets, web traffic, and leads MoMDeveloped monthly measurement plans for multi-channel marketing campaigns, assessing MABC digital campaign metrics, resulting in increased visibility of region performance to the Sales and Staff team

Amsterdam, Nl

Consulted w/ 20+ CDJRF automotive dealers in Connecticut, optimizing sales, customer experience, marketing, human capital, and supply chain processes, increasing regionalterritory sales by 31% YoY.Designed go-to-market activation through regional demographic data analysis and dealershipcollaboration, leading to 21 Connecticut Jeep dealers launching digital and experiential campaigns to support launch of 22'MY Jeep Nameplates.Introduced OS+ vehicle delivery technology for Connecticut dealers by facilitating virtual and in-person training workshops, supporting the dealership's goal of enhancing customers' new vehicle delivery experience utilizing tablet technology

Amsterdam, Nl

Consulted 30+ Dealers in Northeast Business Center(NEBC), providing insights from DealerConnect, FCA Digital Dealer, MartizCX, and CIONConnect, supporting Dealers development of sales, marketing, and personnel plans to bolster their performance.Launched OEM Conquest Activation with Dealers, using Catalyst for Insights data, presenting competitive DMA; market share, segment share, and nameplate share data to Dealers, resulting in 10+ Dealers utilizing the conquest incentive.Detected areas of opportunity for Dealers w/in the Jeep Brand, analyzing historical sales data from IDR Analytics in tandem w/ NEBC's 21MY Jeep sales and marketing plan, allowing Dealers to optimize their orders and sales strategy for 2020-2021CY.

Detroit, Mi, Us

Developed marketing strategies for over 10 start-up firms by performing industry trend analysis, social media audits, and stakeholder studies, creating tangible marketing plans embodying customer acquisition and retention strategies.Implemented marketing plans for firms by utilizing social media channels, graphic design software, web development platforms, and email marketing services to increase brand awareness, social media engagement, and online sales for firms.Expanded agency’s brand awareness by managing advertising accounts on GoogleAds, Facebook, and Instagram, resulting in increased website views of over 10k.

Ann Arbor, Mi, Us

Developed comprehensive media kits showcasing key SEM metrics and market segments, supporting environmental action campaigns like the Graco Safety initiative, resulting in the expansion of the Ecology Center's supporter base, reaching over 40,000 individualsImplemented a strategic social media approach by conducting a thorough audit, benchmarking best practices from leading environmental nonprofits, and creating a comprehensive editorial calendar, successfully increasing departmental content submissions to 3-times/week, enhancing the organization's online presence and engagementEstablished Giving Tuesday targeted digital campaign, by conducting donor profiling analysis to identify key demographic, business affiliation, channel preference, and giving motivation factors, successfully reaching 19,350 potential donors and increasing donations by 16% YoY

Ann Arbor, Mi, Us

Mentored 10 business-focused undergraduate students, through bi-weekly meetings, professional development sessions, social activities, and academic events, supporting their professional, academic, and social growth as they pursue an undergraduate degreeOrganized Treks to Detroit, by collaborating with representatives from entertainment venues, prospective host companies, and internal stakeholders, providing 35 students with historical, cultural, and professional exposure about the City of DetroitFacilitated 10+ professional development workshops for students, highlighting career search and interview best practices, which resulted in over 25 students gaining Summer internships

Ann Arbor, Michigan, Us

Restructured MCSP’s social media planning by developing an editorial calendar, resulting in a 35% increase in social media engagement from current students, alumni, and staff.Innovated MCSP’s media coverage of their Annual Martin Luther King Day event by utilizing Live Video Streaming on Facebook and Instagram, increasing social media impressions by 25% from previous year’s coverage.Collaborated with MCSP’s webmaster to increase public’s access to MCSP events by cross-posting web-content to Instagram, Twitter, and Facebook, leading to 20% increase of RSVPs for events and 35% increase in event attendance.

London, England, Gb

Launched a Digital Retail Initiative in partnership with Shift Digital to enhance dealer lead generation, offering dealers access to digital consulting, website audits, and social media creative services, driving a 35% increase in dealer leads, demonstrating the effectiveness of digital retailing transformationConcepted the Social Driver Initiative to boost dealer website traffic through social media, collaborating with social media platforms like Meta, Twitter, Pinterest, Snapchat, and Google, launching the initiative to 2,600+ FCA dealers, providing them with valuable tools to drive online engagement and increase customer acquisitionSupported the Great Lakes Business Center’s dealer website initiative, by ranking website quality based on utilization of trade-in tools, chat tools, and an FCA certified vendor, resulting in 40 dealer's websites becoming more aligned with FCA's digital strategy.

London, England, Gb

Supported regional optimization for 30 dealers Paid Search (SEM) strategies, leveraging data from Google Ads, Catalyst for Insights, and DWS Analytics to discern correlations between SEM and sales, leading to actionable recommendations and an average 10% reduction in CPC for target dealersLaunched Google DV360 demand generation campaign supporting Ram DT launch in 7 markets, leveraging insights from Dealer Visits, DealerConnect, MarketLine, and AdForum to assess sales, market share, and industry trends, resulting in a 5% increase in RAM 1500 sales within the target marketsRedesigned the FCA Business Center's floor plan to incorporate FCA's brands into the workspace, visual connectivity between staff, and collaborative as well as concentration workspaces, resulting in a projected reduction of time loss by 40 minutes per day

Detroit, Michigan, Us

Collaborated with members of the Academic Advisory Council (AAC) to conduct research on 50k K-12 students and families to gain insights about necessary wraparound services, by initiating student and family member surveys, leading to tailored services being integrated into 20 DPSCD schoolsSupported a social media campaign for the "Name the District" initiative, using Hootsuite and collaborating with local media outlets, to reach over 20k Detroit citizens to gain their input on the new school district's nameCurated digital media content for the interim-superintendent, via Facebook and Instagram Live as well as through photography and video, to commemorate the historical transition of the school district, from state government to local government control

Detroit, Mi, Us

Spearheaded a comprehensive 6-month sustainability initiative aligned with Skillman Foundation's commitment to social justice and community well-being, resulting in a 20% reduction in energy consumption and a 5% decrease in waste productionCollaborated closely with the Chief of Staff and the Communication department to conduct a comprehensive evaluation of Skillman's social media impact on the Greater Detroit Area, leading to a 15% increase in follower base and a 25% improvement in website trafficProvided essential operational support to the executive team, managing calendars, scheduling meetings, preparing presentations, and effectively coordinating logistics for various events and conferences, contributing to the organization's positive public imageParticipated in community outreach initiatives, representing Skillman Foundation at local events, building strong relationships with community partners, and contributing to the development of the Youth Equity Initiative by conducting research on youth development programs and providing administrative support for grant applications

Bachelors Of Business Administration, Marketing Strategy

Marketing Certificate, Digital Marketing

Associate Of Arts - Aa, General Studies

High School Dipolma, Marketing/Marketing Management, General