Responsible for sales play and Intel MDF programs for Oracle Database and Cloud infrastructure products including Oracle database family, Oracle Exadata family including on premises, cloud@customer and cloud services.Oracle sales play programs are a combination of focused content for sales teams, segmentation and predictive analytics to identify target market segment, and execution with regional business development and field marketing to increase pipeline and win percentages.The market development fund (MDF) program between Intel and Oracle is designed to accelerate and increase deal size of Oracle opportunities containing Intel Xeon and Optane solutions.

Marketing programs support and execution Oracle cloud infrastructure marketing.Responsible for product launch of Oracle Database Appliance X6 family and global marketing support for Oracle Linux and virtualization marketing. Supported converged infrastructure team presence at Oracle Open World 2016 in San FranciscoAchievements include: • Successful digital launch of Oracle Database Appliance X6-2 on June 21st , 2016• Tracking and project management of launch activities for product management, product marketing, sales and partner training, digital campaign, analyst and public relations teams.• Results include improved timeliness of delivery of assets and webcast results compared with similar product launches at Oracle.• Created best practice process for future product launches for Oracle converged infrastructure team

Led Avaya’s Fabric Networking portfolio marketing team during organization transition, responsible for supporting product management and integrating networking solutions into digital campaigns and field marketing.

Rebuilt the industry marketing team at Avaya focusing on value propositions for financial services, hospitality, education, and health care industries. Achievements include:• Rebuilt vertical marketing team across the globe and supported key marketing events and activities within 6 months. • Delivered industry relevant and thought leadership content to support sales and demand generation.• Built vertical use cases for product portfolio to accelerate sales and increase reach to line of business powers.• Created content and scripting for Avaya executive briefing demonstrations, vertical industry webpages and social media content.

Designed customer journey for the Internet of Everything marketing program. Provide linkages to thought leadership and demand generation programs for specific products to support sales pipeline.

Led a virtual team across Cisco's business units, consulting services, public relations and industry marketing teams. Identified trends and establish Cisco's point of view around how technology enables organizations deliver great customer experience. Project AccomplishmentsDefine Cisco's business process point of view on what makes great customer experiences. Identify the role of technology in helping organizations deliver great customer experiencesExecution of the Cisco Connected Customer Experience Reports: A series of research across health care, financial services, manufacturing and retail industries. Focus on privacy, trust in machines and the importance of face to face contactEnable press engagements around customer experience for the selected industries.Provide proof points for Cisco's Internet of Everything brand campaignWeb and social media marketing of Cisco's Connected Customer Experience ReportsFor information on the project results, visit http://www.cisco.com/go/customerexperience

Developed and managed marketing programs across financial services, manufacturing and retail industries.• Develop content synergistic among private sector industries such as omnichannel customer experience across retail banking and retail industry. • Drive execution of vertical content into corporate marketing campaigns such as the Internet of Everything program.

Responsible for global marketing of Cisco products and solutions to the retail industry.• Planned and designing marketing programs and content for awareness and demand generation in retail industry• Developed messaging and content on four areas including customer experience, employee productivity, security and IT infrastructure optimization to support conversation with line of business decision makers. • Developed social media marketing content such as Twitter, Facebook and YouTube to compliment events and digital marketing.

Led Marketing programs for IBM WebSphere Commerce Ecommerce software.• Managed all demand generation programs including third party trade shows, user conferences, and other demand generation activities world wide.• Responsible for budget planning and joint marketing with other IBM organizations and IBM Business Partners.

Responsible for the retail and consumer products marketing strategy and programs for IBM software group, in particular DB2 and WebSphere. • Launched and managed IBM Middleware Solutions for retail and consumer products industries, covering business areas such as RFID and Supply Chain Collaboration.• Spokesperson for IBM Software Group in industry events as Retail Systems Conference and Frontline Conference

Led marketing and business development of one of the top vertical industry segments.Informix software was acquired by IBM in 2001

Responsible for marketing programs content and execution plus sales enablement for retail industry.