Kenneth J. Lorence is an enterprise marketing leader. Growth-oriented with a focus on meeting industry benchmarks. Extensive marketing digital strategy, brand, B2B leadership in software, corporate training, CPG, Healthcare, Government, and Higher Education. Able to lead and manage website, email, UX, SEO teams for marketing purposes. Strong knowledge and understanding of marketing platforms & tools and how to optimize them. Deep understanding of MarTech stacks and building capabilities. Core competencies include:Performance & Growth Marketing Expert| Marketing Automation & CMS Expert | SEO/SEM Expert | Campaign management | eCommerce | Analysis, Reporting, and Optimization | Team Leadership | PM/Agile/Scrum Expert | Mergers & Acquisitions integration | Business Strategy: Risk, Process, Vendor & Budget Mgt | Advertising | Public Relations | Manufacturing & CPG knowledgeIn addition, he has extensive knowledge in the areas of project management (as a certified project manager), organizational change, strategic planning and implementation, risk management, financial analysis, and ethical leadership. He is a Sitecore-expert.
Listed skills include Social Media, Editing, Research, Social Media Marketing, and 42 others.